- Honda, Toyota, BMW Tops For Diversity Market
Marketing Daily, Karl Greenberg - Tuesday, May 27, 2014
Car marketers, take note: Strategic Vision diced its 2014 New Vehicle Experien ...
- The BET Awards Kick Off Summer Of Ford
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2014
The BET Awards program kicks off a lineup experiential Ford plans th ...
- 'Total Market' For U.S. Transition
Marketing Daily, Carla Eboli - Tuesday, May 6, 2014
What is the risk of changing the way we approach the ethn ...
- Brands Are Embracing Total Market, But Are Agencies?
Engage:Hispanics, Jose Villa - Thursday, May 1, 2014
At the Association of Hispanic Advertising Agencies' (AHAA) annual "Think Under t ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Biculturals Dominate U.S. Hispanic Population
MAD, Steve McClellan - Thursday, April 24, 2014
And Millennials dominate the bicultural segment. That's good news for advertisers, ...
- Are You Ready For The 'Majority-Minority' Demographic?
Engage:Teens, Aaron Paquette - Thursday, April 10, 2014
The teen demographic in the U.S. is quickly changing, and many bran ...
- Why The Future of Advertising Is Cross-Cultural
Engage:Hispanics, Jose Villa - Thursday, February 6, 2014
The last year has been filled with talk about the virtues a ...
- GroupM Launches New Multicultural Analytics Unit
MAD, Steve McClellan - Thursday, January 30, 2014
Omnicom Media Group veteran Mebrulin Francisco has been tapped to run t ...
- Courting Done, SapientNitro, La Comunidad To Make 'Beautiful Babies Together'
MAD, Larissa Faw - Thursday, January 16, 2014
Digital shop SapientNitro, part of the Sapient Corporation, has acquired Miami-based multicultur ...
- Church's Chicken Names Made U.S. AOR
MAD, Larissa Faw - Thursday, January 9, 2014
Fast-food chain Church's Chicken has left its year-old incumbent, naming Colorado-based Ma ...
- A Fresh Canvas: Industry Vets Launch Pinta
MAD, Larissa Faw - Wednesday, January 8, 2014
Industry veteran Mike Valdes-Fauli is spearheading the launch of a new full-servi ...
- The Power Of The Urban Youth Demographic - And How To Target It
Marketing Daily, Shawn Prez - Tuesday, December 31, 2013
As you reevaluate your budgets this year, consider the spending power ...
- SEO For Multilingual Video Optimization
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 26, 2013
YouTube has more than 1 billion unique user visits monthly, and si ...
- Multicultural, Total Market, Cross-cultural - What Does It All Mean?
Engage:Hispanics, Jose Villa - Thursday, November 7, 2013
There has been a pivot in the last five years to ...
- It's A Game of Musical Chairs Over at Arby's
Mediapsssst, Richard Whitman - Thursday, October 24, 2013
The QSR's account is up for grabs, but agencies will want ...
- ABC, Univision Launch Fusion For Millennial Hispanics
MediaDailyNews, Erik Sass - Monday, October 21, 2013
ABC has joined forces with Univision to launch a new cable a ...
- PepsiCo's New Marketing Mindset
Marketing Daily, Ken Beaulieu - Wednesday, October 16, 2013
Carlos Saavedra, director of culture marketing at PepsiCo Beverages America and ...
- Q&A: AT&T Executive Director of Diversity Marketing Laura Hernandez
Marketing Daily, Aaron Baar - Thursday, September 12, 2013
As a technology company, AT&T knows it must appeal to American you ...
- NBC Partners With Electus To Develop Telenovelas
MediaDailyNews, David Goetzl - Tuesday, September 3, 2013
NBC has an arrangement with Electus to develop a trio of novela ...
- Different Ethnic Groups Overlap Brand Preference, But Auto Stands Alone
MediaDailyNews, Erik Sass - Wednesday, August 28, 2013
Ethnic groups can share brand likes, but the most diversity in ethn ...
- Hispanic Agency Orci Launches COR For General Multicultural Market
MediaDailyNews, Erik Sass - Tuesday, August 6, 2013
Orci, a Hispanic ad agency founded in 1986, officially announced the laun ...
- How Kids React to That Interracial Cheerios Commercial
Around the Net in Video, P.J. Bednarski - Wednesday, July 17, 2013
Cheerios produced an commercial featuring an interracial family, and got such hosti ...
- Moguldom Digital: Built on Gossip and Heading for a New Continent
VidBlog, P.J. Bednarski - Tuesday, July 16, 2013
Moguldom Media Group has found a good niche serving the African-American digit ...
- Cord-Cutting Continues, Broadcast-Only TV Homes Increase
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2013
This year, 19.3% of U.S. TV homes -- 22 million homes ...
- NUVOtv Signs SMG Multicultural Upfront Deal
MediaDailyNews, Wayne Friedman - Tuesday, July 2, 2013
NUVOtv, the English-language cable network for Latinos, has inked a "charter" upfro ...
- Inside The New Mainstream: How To Target Your Message Across Cultures
Marketing Daily, - Thursday, June 13, 2013
Marketers need to move beyond a traditional multicultural approach to hyper-target consume ...
- Omnicom Shareholders Address CEO's Pay, EEOC Status
MediaDailyNews, Steve McClellan - Friday, April 12, 2013
Omnicom Group CEO John Wren took a pay cut in 2012, althou ...
- Marshall Launches IMMS Media Planning/Buying Firm
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Media entrepreneur Pluria Marshall Jr. has launched Integrated Multicultural Media Solutions, ...
- GroupM Multicultural Debuts, Del Fa To Lead Unit
MediaDailyNews, Steve McClellan - Wednesday, April 10, 2013
GroupM has created a new unit designed to help beef up t ...