- Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power
MediaDailyNews, Erik Sass - Friday, April 5, 2013
The total consumer spending power of the U.S. multicultural market -- meani ...
- Aligning Conflicting Agendas
Marketing Daily, Ted Leonhardt - Tuesday, March 19, 2013
Dealing with multicultural issues always presents challenges. If the goal is t ...
- Spark Taps Paez As Director, Multicultural
MediaDailyNews, Steve McClellan - Tuesday, February 5, 2013
Chicago-based media shop Spark has hired Stephen Paez to the position ...
- Nokia Has Orchestra Create Ringtones
Around the Net In OMD Europe, Nina Lentini - Sunday, December 2, 2012
The 25 original classical tunes were recorded with the Bratislava Symphony Orchest ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Tech Savvy Multicultural Customers Force New Media Platforms
Research Brief, Jack Loechner - Wednesday, October 17, 2012
According to an ANA (Association of National Advertisers) member survey, 87% ...
- Marketers Increasing Digital, Mobile Multicultural Efforts
Marketing Daily, Aaron Baar - Thursday, October 4, 2012
As with traditional marketing, multicultural marketers are still concerned with the R ...
- Marketers: Hispanics Influence Non-Latinos In Brand Choice
MediaDailyNews, Steve McClellan - Thursday, September 27, 2012
A new WPP, Experian study finds Hispanics are influencing non-Hispanics -- particular ...
- ANA Names Nominees For Multicultural Excellence
Marketing Daily, Karl Greenberg - Sunday, September 23, 2012
General Motors and its agency LatinWorks, Kraft Foods North America and Mcgar ...
- Time Warner Cable Taps La Comunidad For Hispanic Campaign
MediaDailyNews, David Goetzl - Tuesday, September 18, 2012
After launching its "Enjoy Better" campaign earlier this year, Time Warner Cab ...
- Digital Marketers Reach Multicultural Demos Best On Web Sites
Online Media Daily, Steve McClellan - Tuesday, September 11, 2012
In the world of digital media, marketers turn to company and produ ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- IPG Salutes Shops, Staffers On Diversity
MediaDailyNews, Steve McClellan - Tuesday, July 31, 2012
The Interpublic Group of Companies is hosting an awards program to hon ...
- Profero Buys Vox Collective To Aid Hispanic Reach
MediaDailyNews, Steve McClellan - Monday, July 9, 2012
Profero, the independent digital agency with offices across Europe, Asia and t ...
- Ad Industry's Diversity Efforts Get Incomplete Mark
MediaDailyNews, Steve McClellan - Wednesday, June 27, 2012
Adland has been struggling to make its workforce more diverse for year ...
- O&M Rates High On Multicultural Career Front
MediaDailyNews, Steve McClellan - Monday, June 25, 2012
WPP's Ogilvy & Mather has been rated the best agency for care ...
- Under Armour And NBA Fix Courts
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Under Armour and the National Basketball Association (NBA) are refurbishing five ci ...
- Hispanic Families Encouraged To Discover Nature
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2012
The U.S. Forest Service and Ad Council are partnering for an ...
- Ad Diversity Challenged In New Ad, 'Pitch'
MediaDailyNews, Steve McClellan - Friday, May 25, 2012
AMC and multicultural shop Muse Communications are about to turn up t ...
- Greenlight Study Analyzes Multilingual Searches, Distrust For Facebook Ads
SearchBlog, Laurie Sullivan - Friday, May 18, 2012
Some 76% of people search in two or more languages, according ...
- Univision-Starcom Ink Early Upfront Deal, Shift Media Dollars
MediaDailyNews, Wayne Friedman - Friday, May 11, 2012
Univision says it has made the largest single-agency upfront deal ever wi ...
- UniWorld Founder Byron Lewis Retires, Monique Nelseon Named CEO
Raw, Joe Mandese - Tuesday, May 1, 2012
UniWorld Group, the multicultural agency founded in 1969 by Byron Lewis, announc ...
- Minorities Unhappy With Agency Diversity, Advancement
MediaDailyNews, Steve McClellan - Thursday, April 19, 2012
A new diversity study of the ad industry indicates that despite effor ...
- New Marine Corps Effort Aims For Diversity
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
The campaign, which highlights the breadth of the Marine Corps mission bo ...
- Is There Such A Thing As A Multicultural Consumer Segment?
Engage:Hispanics, Jose Villa - Thursday, March 1, 2012
We hear the term "multicultural" a lot. Marketers, academics, and industry leade ...
- Comcast Strikes Indy Network Deal
MediaDailyNews, Wayne Friedman - Tuesday, February 21, 2012
As part of its agreement to acquire a majority stake in NBCUniversa ...
- Marketers Advised To Target Ethnic Preferences
Online Media Daily, Gavin O'Malley - Tuesday, November 29, 2011
At the risk of stereotyping, new research is emerging to help bran ...
- Women Power
Research Brief, Jack Loechner - Thursday, November 24, 2011
According to a new study, "Women of Tomorrow: U.S. Multicultural Insights," Wom ...