- MasterCard Lets Cardholders Watch Beyonce
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
MasterCard has launched a digital marketing campaign offering cardholders the chance ...
- Twitter As Lead Generation Tool
SearchBlog, Laurie Sullivan - Monday, April 22, 2013
Two recent announcements will prove Twitter's worth not only as a soci ...
- Twitter App Links ITunes, Spotify, Rdio Service
Around the Net In OMD Europe, Nina Lentini - Thursday, April 18, 2013
Twitter has launched what it described as a 21st century version ...
- Toyota Unveils 4Runner In Country
Marketing Daily, Karl Greenberg - Thursday, April 18, 2013
Toyota says the 4Runner vehicle reveal will be hosted by SiriusXM's Bu ...
- Twitter's Very Media Savvy Music App Has A Good Beat And You Can Dance To It
MoBlog, Steve Smith - Friday, April 19, 2013
Twitter's new music app may be what it looks like when ...
- You Might Be A Redneck If ... You're A Teen Into The Latest Pop Culture Trend
Engage:Teens, Melanie Shreffler - Thursday, April 18, 2013
After years of pop culture and reality TV focusing on the beautif ...
- Spotify Enters Latin America Through Mexico
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 16, 2013
The Swedish start-up, which has more than 24 million active users, h ...
- Troy-Bilt Campaign Touts Passion, Engineering
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from people ...
- Thatcher Critics Angry Over BBC's Ding Dong Snip
Around the Net In OMD Europe, Nina Lentini - Monday, April 15, 2013
The BBC has angered critics of former Prime Minister Margaret Thatcher aft ...
- Mondelez Program Creates Fast Mobile Pilots
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2013
Launching a pilot within 90 days was the objective for all tea ...
- Viacom Taps Agase As SVP, Ad Sales
MediaDailyNews, Wayne Friedman - Monday, April 15, 2013
Longtime NBC advertising sales executive Steve Agase is now Viacom's senior We ...
- It's Spring; Gentlemen, Start Your Engines
Marketing Daily, Karl Greenberg - Friday, April 12, 2013
Now that this cruelest of months seems to be loosening its gr ...
- Twitter Pre-Releases Music Recommendation App For Celebrities Only
MoBlog, Steve Smith - Monday, April 15, 2013
Twitter continues to flex its muscles in the entertainment media arena ...
- Twitter Launching Music App
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 12, 2013
Twitter is expected to debut a standalone music application within a matt ...
- Noodles & Company Launches Multichannel Push
Marketing Daily, Karlene Lukovitz - Thursday, April 11, 2013
Noodles & Company, the restaurant chain that offers a wide variety ...
- Reebok Dumps Rapper Rick Ross
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2013
A week after women's rights groups announced plans to protest Reebok's relationsh ...
- Why Care About Bitcoin, When Twitter Is (Supposedly) Launching a Music App?
Social Media Insider, Catharine P. Taylor - Friday, April 12, 2013
the only social media headline that truly interested me this week ...
- Lexus Crosses Country With Concert Tour
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
The slate of concerts in New York, Chicago, Boston, Atlanta and L ...
- Pandora Hits 200 Million Users
Mobile Marketing Daily, Mark Walsh - Wednesday, April 10, 2013
Pandora on Tuesday announced hitting the 200 million user mark in t ...
- Spotify Ad Takes Over YouTube
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 9, 2013
Building on a new marketing strategy, Spotify on Tuesday is expected ...
- Starwood Hotels, Live Nation Sponsor Concerts
Marketing Daily, Tanya Gazdik - Monday, April 8, 2013
Starwood Hotels and Resorts is partnering with Live Nation to bring ba ...
- Pandora Hits 200 Million Users
Raw, Mark Walsh - Tuesday, April 9, 2013
Pandora on Tuesday
announced hitting the 200 million user mark ...
- HTC Makes Some Noise
Marketing Daily, Aaron Baar - Friday, April 5, 2013
With an overall marketing spend that will double any of its previo ...
- SpinMedia Names 4 New Execs
MediaDailyNews, Fern Siegel - Thursday, April 4, 2013
SpinMedia, the pop culture publisher, has added to its management team. ...
- Women's Rights Groups Target Reebok Over Song Lyrics
Marketing Daily, Sarah Mahoney - Wednesday, April 3, 2013
Unhappy with the response from Reebok regarding hip-hop lyrics that they s ...
- Honda Launches New Civic Tour
Marketing Daily, Karl Greenberg - Monday, April 1, 2013
The 2012 tour, on which Linkin Park and Incubus split the to ...
- Pandora Leads Among Younger Listeners
Raw, Mark Walsh - Tuesday, April 2, 2013
Online radio services such as Pandora are gaining ground among younger user ...
- The Hub Rocks 'KISS Hello Kitty'
MediaDailyNews, Fern Siegel - Friday, March 29, 2013
Kids cable network The Hub has optioned the rights to a n ...
- Spotify Taps Droga5 For $10M Ad Campaign
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 26, 2013
Ready for its close-up, streaming music service Spotify announced plans this we ...
- Spotify Prepping Video Service?
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 25, 2013
Moving beyond music, Spotify is reportedly readying a video streaming service. “Accordi ...