- Lord & Taylor Settles FTC Complaint Over Native Advertising, Instagram Campaign
Daily Online Examiner, Wendy Davis - Tuesday, March 15, 2016
Lord & Taylor has agreed to settle a Federal Trade Commission complai ...
- What's Ahead For Mobile Programmatic
RTBlog, Tobi Elkin - Friday, March 11, 2016
While many people are bullish about mobile programmatic -- after all, ti ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- Facebook Rolls Out Video To Atlas Platform
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Facebook announced yesterday the launch of video ad serving, which it clai ...
- Mode Media Survey Reveals How Branded Content Impacts Consumer Purchase Intent
Native Insider, Tobi Elkin - Tuesday, March 8, 2016
Mode Media teamed up with Nielsen on a survey to understand h ...
- The Truth About Native Advertising And Ad Blocks
Around the Net in Real-Time, Tobi Elkin - Monday, March 7, 2016
Writing for the Native Advertising Institute's blog, Kelly Rogan, international business develop ...
- Sharethrough And The Trade Desk Team Up On Native Programmatic
Real-Time Daily, Felicia Greiff - Monday, March 7, 2016
Native ad SSP (supply-side platform) Sharethrough and DSP (demand-side platform) The Tra ...
- Medium Tips Hand On Monetization
The Daily Blog, Erik Sass - Friday, March 4, 2016
Medium, the much-buzzed-about new publishing platform, is preparing to tackle the k ...
- Yahoo Analyzes Native Ad Growth On Its Platform
Native Insider, Tobi Elkin - Wednesday, March 2, 2016
Apart from the development that no one can ignore -- that Yah ...
- Who's Afraid of Ad Blocking?
RTBlog, Tobi Elkin - Tuesday, March 1, 2016
Who's afraid of ad blocking? I would hazard to guess, just abo ...
- 'Parents' Pregnancy Podcast Ups Mobile Content, Ad Reach
Publishers Daily, Sara Guaglione - Thursday, February 25, 2016
'Parents' magazine and Meredith Corporation just launched "Pregnancy Confidential," a podcast th ...
- Native Soars By 156% In Europe
Around the Net In MAD London, Sean Hargrave - Wednesday, February 24, 2016
Native ads are due to grow by 156% in Europe over t ...
- It Is Time (Inc.) For Native To Take A Bow In A Mobile-First World
London Blog, Sean Hargrave - Wednesday, February 24, 2016
It grew 156% in Europe last year -- and native featured througho ...
- The Myth About Clicks, Mobile And Desktop
MediaDailyNews, Laurie Sullivan - Tuesday, February 23, 2016
Advertisers looking for consumers to make a purchase, visit their stores, ...
- Outbrain CEO Yaron Galai: Publishers Get Paid With Readers' Attention
Native Insider, Tobi Elkin - Wednesday, February 24, 2016
Native Insider spoke with Yaron Galai, co-founder and CEO of Outbrain, ...
- God Save The Queen - And Proceed With Caution While Backing Up
Garfield at Large, Bob Garfield - Tuesday, February 23, 2016
Not content to just sit there being dishonest, fake advice blogs ta ...
- Chevy Taps Conde Nast For Hands-Off Native Campaign
Publishers Daily, Erik Sass - Monday, February 22, 2016
The year-long campaign for the new Chevy Malibu will be created ...
- Bloglovin' Expands With Acquisition Of Sverve
MAD, Steve McClellan - Friday, February 19, 2016
Bloglovin' said the deal would expand its native advertising offerings for bran ...
- Rubicon: Brand-Direct Media Buyers Buy More Native Ads Than Any Other Mobile Format
Real-Time Daily, Tobi Elkin - Thursday, February 18, 2016
Brand-direct media buyers buy more native ads than any other mobile ...
- Rather Than Fight Ad Blocking, Advertisers Must Attack The Root Causes
MediaDailyNews, John McCarus - Wednesday, February 17, 2016
The spread of ad-blocking technology affects more than advertisers alone. Lost reven ...
- Get To Know The Native Advertising Institute
Native Insider, Tobi Elkin - Wednesday, February 17, 2016
If you're involved in native advertising in any way, you need ...
- Three Arguments In Favor Of Video Advertising
Around the Net in Video, P.J. Bednarski - Wednesday, February 10, 2016
An ad executive says native advertising, better viewability safeguards and engagement sta ...
- Nativo's Justin Choi: With Native, Focus On Content First
Native Insider, Tobi Elkin - Wednesday, February 10, 2016
Nativo founder Justin Choi weighs in on the importance of leading wi ...
- SourceMedia Digital Platform Better Integrates Native Advertising
Publishers Daily, Sara Guaglione - Tuesday, February 9, 2016
B2B publisher SourceMedia announced Monday a relaunch of its digital publishing platfo ...
- AIM Launches Catapult In-House Agency
Publishers Daily, Erik Sass - Thursday, February 4, 2016
The new division will offer services ranging from custom content creation ...
- Better Native Advertising Is A Solution To Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Thursday, February 4, 2016
Writing in Ad Age, Brian Sheehan, an associate professor of advertising ...
- Native Ad Disclosure All About Trust
MediaDailyNews, - Thursday, February 4, 2016
There is a literature of proof that native advertising, unless clearly labell ...
- Intent Data Is Powerful Tool For Business Decisionmakers
RTBlog, Tobi Elkin - Thursday, February 4, 2016
Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that ...
- A Conversation With Branded Content Strategist Melanie Deziel
Native Insider, Tobi Elkin - Wednesday, February 3, 2016
Melanie Deziel is a branded content strategist, consultant and founder of T ...
- Yahoo Lays Out 'Aggressive' Comeback; Reduces Workforce By 15%
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2016
Yahoo announced Tuesday an "aggressive-strategic plan" to narrow the company's focus ...