- Facebook's Head Of AdTech Declares War On Mobile Banners
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
Facebook's head of ad tech Dave Jakubowski calls time on mobile banne ...
- Google To Support Programmatic Native Advertising
Around the Net in Real-Time, Tobi Elkin - Monday, November 16, 2015
AdExchanger's savvy spin on Google's move to enable publishers to expose nati ...
- Native + Mobile + Video = Future
London Blog, Sean Hargrave - Tuesday, November 17, 2015
Facebook's head of ad tech summed it up perfectly -- the w ...
- How To Scale Native Programmatic Advertising
Real-Time Daily, Jeremy Kayne - Tuesday, November 17, 2015
I'm heartened to see that the notion of native programmatic advertising ...
- Google Adds Programmatic Support For Native Ads
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
Google has finally allowed publishers to expose native ad inventory in the ...
- 'NYT' Public Editor Nails Native Ad Issues
The Daily Blog, Erik Sass - Friday, November 13, 2015
The New York Times' public editor Margaret Sullivan continues to tackle so ...
- Adiant Captchas Human Authentication Tech, Wants To Thwart Bot Traffic
Real-Time Daily, Laurie Sullivan - Tuesday, November 10, 2015
Adiant officially announced Tuesday the acquisition of Solve Media's advertising CAPTCHA busine ...
- MMA Offers Mobile Native Ad Guidelines To Aid Success
Mobile Marketing Daily, Ben Frederick - Thursday, November 5, 2015
The Mobile Marketing Association released its recommendations for mobile native advertising be ...
- B2B Journalists Reveal Concerns Over Advertiser Pressure
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Several b2b journalists have expressed concerns over having to "kowtow to advertiser ...
- Outbrain And Gravity Failed To Comply With Privacy Rules, Watchdog Says
Daily Online Examiner, Wendy Davis - Wednesday, November 4, 2015
Native advertising companies Outbrain and AOL-owned Gravity failed to follow the onli ...
- Time For Brands To Get Visual - Apple TV Brings Native Video To The Sofa And Launches TVCommerce
London Blog, Sean Hargrave - Friday, October 30, 2015
Apple TV with apps launches today, fans are excited, and brands shou ...
- HyPR Raises $5M To Launch Programmatic That Enhances Influencers' Value
Real-Time Daily, Felicia Greiff - Wednesday, October 28, 2015
HyPR, a marketplace that connects brands with social influencers, raised $5 milli ...
- Native Video Leaps On Twitter, Periscope And Vine
Around the Net In MAD London, Sean Hargrave - Wednesday, October 28, 2015
Twitter wants to build out its advertising offering on the claim th ...
- Meredith Corp. Partners With Operative Media To Differentiate Its Advertising
Publishers Daily, Felicia Greiff - Monday, October 26, 2015
Meredith Corp. has partnered with Operative Media, a software and service provid ...
- YouTube Red: Are You Buying This?
VidBlog, P.J. Bednarski - Tuesday, October 27, 2015
YouTube Red will now charge $9.99 a month for subscribers to s ...
- Twitter's Native Ad Format Kicks Off Sunday
Mobile Marketing Daily, Gavin O'Malley - Friday, October 23, 2015
Capping off a busy week, Twitter plans to start testing a n ...
- adMarketplace: A Look Inside Native Advertising
SearchBlog, Laurie Sullivan - Friday, October 23, 2015
A variety of companies known to support paid-search advertising have opted ...
- Native Mobile Ad Co. Uses $15M Funding To Develop Software
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Red Ventures, a marketing and sales company, announced a $15 million investme ...
- Mobile Display's Parity With Search Shows Price Is Temporarily Trumping Quality
London Blog, Sean Hargrave - Tuesday, October 20, 2015
Mobile hitting a billion pounds is making the headlines -- but t ...
- Ad Blocking Will Lead To Native And Search Surge
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Ad avoidance is on the rise, prompting major changes in how bran ...
- BuzzFeed To Create Native Video Ads For Politicians
Around the Net in Video, Gavin O'Malley - Monday, October 12, 2015
BuzzFeed is expected to soon begin creating native video ads for politicia ...
- Diesel Embraces Programmatic For New Global Campaign
MAD, Larissa Faw - Thursday, October 8, 2015
Developed with Mindshare, the programmatic campaign -- Diesel's largest ever -- featur ...
- $3B In Programmatic Video Spend in 2015, Says EMarketer
VidBlog, P.J. Bednarski - Friday, October 9, 2015
Altogether programmatic ad buying of display ads will surpass traditional direct sal ...
- Ad Blockers Be Damned - Display Is On A (Mobile) High
London Blog, Sean Hargrave - Thursday, October 8, 2015
Forget the ad-blocking doom and gloom for a moment -- digital displ ...
- Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
MediaDailyNews, Joe Mandese - Thursday, October 8, 2015
Ad executives remain bullish about spending more of their budgets on "nativ ...
- Is TV Branded Entertainment Ahead Of Digital Native Advertising?
TV Watch, Wayne Friedman - Tuesday, October 6, 2015
Many media executive believe native advertising on digital sites is a clo ...
- Programmatic Native Will Kill Two Birds With One Stone
RTBlog, Sean Hargrave - Monday, October 5, 2015
Publishers are worried by the rise of brand content and ad blockin ...
- Sharethrough And AppNexus Sign Native RTB Deal
Around the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
Sharethrough, the native supply side platform, and AppNexus, the world's leading independe ...
- 'GE Theater' Is Back To Life, With Podcast
Around the Net in Video, P.J. Bednarski - Friday, October 2, 2015
GE Podcast Theater’s The Message is a serialized, eight-episode science fiction tale of ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
RTBlog, Sean Hargrave - Thursday, October 1, 2015
Research shows that B2B marketers in the U.S. hold content, SEO a ...