- 'WSJ' Campaign Targets Younger Demos, Highlights Business Journalism
MAD, Fern Siegel - Wednesday, June 12, 2024
This is the newspaper's first major brand campaign in years. The ta ...
- National Trade Group Urges Passage of New York Local Journalism Sustainability Act
Publishers Daily, Ray Schultz - Wednesday, April 10, 2024
A national bill has 40 co-sponsors in the House of Representatives. ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- ARF Day One: Research And Measurement Becoming Ever More Complex
MediaDailyNews, Tony Jarvis - Thursday, March 21, 2024
The opening day of the Audience X Science Conference Wednesday offered intrigui ...
- Mets Give Opening Day An Emotional Twist
Out to Launch, Fern Siegel - Monday, March 11, 2024
The creative work is a play on FOMO: "Fear of Missing Openi ...
- 64th Floor Please, And I'll Have Oat Milk With That Latte
Mediapsssst, Richard Whitman - Thursday, March 7, 2024
As part of an experiential campaign to show off its smallest coff ...
- NBCU Returns To Radio City For Upfront Presentation
Television News Daily, Wayne Friedman - Wednesday, January 31, 2024
NBCU is returning to its usual place in Radio City Music Ha ...
- Seed Health Launches Giant Times Square Billboard
Out to Launch, Fern Siegel - Thursday, January 11, 2024
The Manhattan activation is a continuation of Seed's anti-marketing approach. ...
- NYC's Downtown Alliance Highlights Key Area For Tourism, Business
MAD, Fern Siegel - Wednesday, December 20, 2023
The "Only Downtown" campaign by Wunderman Thompson contrasts images from key landmar ...
- Lessons Learned By Good Grades Cannabis Distillery Founder
Brand Insider: Behind The Scenes, Lisa Singer - Friday, December 8, 2023
"I want her to know that it's a man's field, so bei ...
- On The Move With Anywhere Real Estate's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 30, 2023
"I don't believe in making myself smaller. I don't believe that anyo ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From Kantar
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
Terms were not disclosed, but the sale includes political ad tracking un ...
- Hilton's 'Immersive' Hallmark Movie Suites Are Over The Top
TVBlog, Adam Buckman - Thursday, November 2, 2023
For Hallmark movie fans, select Hilton hotel suites have been decked o ...
- Mourning Matthew Perry On A Greenwich Village Street Corner
TVBlog, Adam Buckman - Wednesday, November 1, 2023
A quaint New York City intersection was more crowded than usual la ...
- High Stakes For High Society In 'Gilded Age' Concert Hall Battle
TVBlog, Adam Buckman - Tuesday, October 24, 2023
"The Gilded Age" tells the story of the tension in 1880s N ...
- Lewis To Head Amplify's New York Office
MAD, Fern Siegel - Monday, October 9, 2023
Zoe Lewis said she would build on "Amplify's incredible portfolio of wo ...
- Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week
MediaDailyNews, Colin Kirkland - Friday, October 6, 2023
During Advertising Week New York, Snapchat will be showing a Halloween-inspired immersi ...
- New York Botanical Garden Refreshes Brand
MAD, Fern Siegel - Thursday, September 14, 2023
From brand strategy to a new logo, the revamp will showcase wh ...
- Starch Creative Expands To East Coast, Newman Heads NYC Office
MAD, Fern Siegel - Thursday, August 24, 2023
The Manhattan team is in charge of upcoming projects with Crocs a ...
- TikTok Now Banned On All NYC Government Devices
Digital News Daily, Colin Kirkland - Thursday, August 17, 2023
TIkTok was banned on all government-issued devices in New York City Wednesda ...
- Partnering With Crossmedia, Joan Creative Launches Media Offering
MAD, Steve McClellan - Wednesday, August 16, 2023
It will be available across Joan's growing client roster, which includes eB ...
- CityMD Uses OOH Ads To Push Accessible Treatment
MAD, Fern Siegel - Thursday, August 10, 2023
CityMD, the largest urgent care facility in New York, is publicizing itse ...
- 'Billions' Earns Its Durability With Seventh And Final Season
TVBlog, Adam Buckman - Wednesday, August 9, 2023
Fans of "Billions" will love what Episode One of the final seas ...
- Hoka Shows Off New Kicks In Times Square
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
The campaign, which was created by Jellyfish, utilizes two of Clear Chann ...
- OOH Media Buying Vet Opens Invision, Specializing In High-Demand NYC Locations
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
Invision launches with inventory representing 32 prime locations throughout the city, includi ...
- Changing Of The Guard At NYC's Barker Agency As Weil Steps Up To CEO
MAD, Steve McClellan - Tuesday, July 25, 2023
She succeeds John Barker who founded the agency 20 years ago. ...
- Outdoor Campaign For 'And Just Like That ...' Takes Over NYC
TVBlog, Adam Buckman - Thursday, June 22, 2023
More than almost any other TV show or movie of its er ...
- 'Swiping America' Is First Dating Show Inspired By Dating Apps
TVBlog, Adam Buckman - Thursday, June 15, 2023
Four New Yorkers travel out of their comfort zones to find lo ...
- Germany's Serviceplan Creates Americas Division To Be Led By Pereira O'Dell Executives
MAD, Steve McClellan - Monday, June 12, 2023
The launch follows Serviceplan's acquistion of a 30% stake in creative agen ...
- 'Sell My Home Fast' Searches Skyrocket In New York
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Searches for "sell my home fast" rose 2,504% in the U.S. ...