- AT&T Helps Fans Thank The Yankees' 'Mo'
Marketing Daily, Aaron Baar - Thursday, July 11, 2013
The company, which has been a longtime sponsor of Rivera's Yankees, h ...
- GroupM Expected To Anchor New WTC Buildings
MediaDailyNews, Steve McClellan - Wednesday, July 10, 2013
If all goes according to plan, WPP's GroupM will become the anch ...
- Neuro Bliss Stages Public 'Hammock Hangouts'
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bli ...
- Colin Kinsella Named Mindshare NA CEO
Raw, Steve McClellan - Tuesday, July 9, 2013
Colin Kinsella has been named CEO Mindshare North America. Kinsella, former he ...
- Groupon Targeting High-End Restaurants In 10 Cities
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 2, 2013
Daily-discount service Groupon, used by some 42 million people is launching Group ...
- United Airlines Ad Highlights New York
Marketing Daily, Tanya Gazdik - Monday, July 1, 2013
United Airlines is launching advertising that spotlights both the company's extensive flig ...
- How Marketers Rock 'N' Rolled At The NBA Draft
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 1, 2013
Dozens of players heard their names called last night to begin the ...
- 7-Eleven To Launch Key-Storage Facilities
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 28, 2013
A Long Island-based startup KeyMe, which stores a digital copy of one ...
- Domestics Drove Big Interest At Auto Shows
Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
Jumpstart said the Los Angeles and Detroit (NAIAS) shows drove overall traff ...
- Mazda Teams With Xbox For 2014 Mazda3
Marketing Daily, Karl Greenberg - Wednesday, June 26, 2013
The Mazda3 got a global launch on Wednesday, as the automaker stream ...
- LLBean Takes Its Discovery Schools Mobile
Marketing Daily, Sarah Mahoney - Monday, June 24, 2013
The retailer's first-ever "Discovery Tour" starts in New York, followed by su ...
- BuzzFeed Faces Copyright Lawsuit Over Viral Model
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 19, 2013
An Idaho photographer, Kai Eiselein, has filed a copyright lawsuit against BuzzFee ...
- SodaStream Backs Cause, Gets Political
Marketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it want ...
- SodaStream Taking Out Full-Pager On Thursday
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
SodaStream, which makes home carbonation machines, is planning to run a pri ...
- Barbie's On The Move: First Pop-Up Tour
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2013
The motorcade, which also included three of the doll's favorite cars a ...
- Emirates, Pele In Cosmos Comeback
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
The original version of the New York Cosmos of the North Americ ...
- Where's Waldo? In The Big Apple
Marketing Daily, Karl Greenberg - Tuesday, June 4, 2013
Waldo himself will appear in ads and digital programs. Online at nycgo.com/wald ...
- Ben & Jerry's Gives Twist to Flavor Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, June 3, 2013
Ben & Jerry's is asking residents of five cities to vote ...
- New York Ushers In A Bull Market For U.S. Soccer
Marketing: Sports, John Rowady - Tuesday, June 4, 2013
Has soccer finally "arrived" as a major sport in the U.S.A.? ...
- FT Debuts Fast New Online Service
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 29, 2013
The Financial Times launched its new fastFT online service on Wednesday, whi ...
- GM Closes Big Apple Finance Office
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
General Motors will close its New York Treasurers office and move t ...
- Airbnb Ruled Illegal In N.Y., User Hit With Four-Figure Fine
PolicyBlog, Wendy Davis - Wednesday, May 22, 2013
New York City Mayor Michael Bloomberg has made no secret of h ...
- New Media Replaces Old In New York's Times Square
Around the Net In Media, Phyllis Fine - Tuesday, May 21, 2013
Yahoo, the giant Web company that agreed on Sunday to buy Tumb ...
- Macy's Taps Usher To Star In Its Fireworks
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2013
Not content to let musical stars curate its fashion collections, Macy's sa ...
- Crystal Light To Host Mega Words With Friends Game
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2013
The event will mark the first time that fans in all U. ...
- Who's Drinking Wine With Dinner?
Marketing Daily, Nina Lentini - Wednesday, May 8, 2013
Top 10 DMAs in which adults drink wine with their dinner: ...
- Lexus Goes Global With Design
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
The new effort uses handcrafted art as a metaphor for a Lex ...
- Lauder Sets Sights On September's Muse Launch
Marketing Daily, Sarah Mahoney - Monday, May 6, 2013
"It is our first big fragrance launch in 10 years, since 20 ...
- General Electric Goes 'Wonderground' On BuzzFeed
Marketing Daily, Karl Greenberg - Friday, May 3, 2013
General Electric is using the content channel as a launch pad f ...
- Enterprise Seeks Opening In Rental Car Market
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
The program puts street teams in transit stations, and includes larger even ...