- A Brief History Of Broadcast Time (Spent)
TV Watch, Joe Mandese - Tuesday, December 16, 2025
It has been a little over four years since Nielsen rebooted t ...
- NFL Regular Season Averaging 19M Viewers After 14 Weeks
Television News Daily, Wayne Friedman - Friday, December 12, 2025
Total national TV ad spend is up 7% to $3.17 billion, accordi ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Desiring Dominant TV, Streaming: Who Really Gains With WBD?
TV Watch, Wayne Friedman - Monday, December 1, 2025
Paramount's viewing share would jump to an average 14.2% by adding a ...
- College Football Viewing, Ad Sales Also Growing
Television News Daily, Wayne Friedman - Friday, November 21, 2025
Along with the NFL, college football TV viewing has also made slig ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- Despite October NFL Gains, Broadcast Share Continues To Erode
Television News Daily, Wayne Friedman - Tuesday, November 18, 2025
While broadcast looks to make big gains overall, sports programming viewing dropp ...
- New Season Delivers Slight Increase In Viewing, Ad Spend
Television News Daily, Wayne Friedman - Friday, November 14, 2025
Fox and NBC led the group with $738.9 million and $712.8 milli ...
- Nielsen Names Naylor First Chief Client Officer
Television News Daily, Wayne Friedman - Wednesday, November 12, 2025
After a career spent using Nielsen data to pitch clients on beha ...
- Streaming Discontent: Content Discovery, Fragmentation
Television News Daily, Wayne Friedman - Wednesday, November 5, 2025
Fully one-third of all streaming consumers say disparate and confusing content issu ...
- The ROI Meter: How Brands Measure Return On Investment
Email Insider, Ray Schultz - Monday, November 3, 2025
Email marketers are confident in their ability to deploy the right metr ...
- NFL Drives Linear Gains In September, YouTube Still Tops
Television News Daily, Wayne Friedman - Tuesday, October 28, 2025
Disney, in second place, rose nearly two share points vs. August ...
- Sports Content Making More Inroads: What's Left For Scripted Shows?
TV Watch, Wayne Friedman - Monday, October 27, 2025
A massive amount of broadcasting viewing came from sports in September, Niels ...
- 7 Weeks In: NFL Ad Spend +7%, Viewing +2%
Television News Daily, Wayne Friedman - Friday, October 24, 2025
Through seven weeks of the NFL regular season, average viewership is n ...
- NFL TV Sees Sharp September Gains
Television News Daily, Wayne Friedman - Tuesday, October 21, 2025
While broadcast tied cable TV with a 22.3% share last month, broadca ...
- Top Cable News Networks Post $207.6M Combined Ad Spend For September
Television News Daily, Wayne Friedman - Wednesday, October 15, 2025
Fox News Channel widened its lead in September, but lost strength ...
- Nielsen: Marketers Struggle To Prove ROI Amid Data Fragmentation, Call For Unified Measurement
Research Intelligencer, Robert Williams - Tuesday, October 14, 2025
Incomplete data systems hinder decision-making and waste marketing resources. ...
- Synthesizing Human Experience
Planning & Buying Insider, Joe Mandese - Monday, October 13, 2025
The future of media and marketing research will be an increasingly synthet ...
- 4 Weeks Down: NFL Viewing +11%, Ad Sales Flat
Television News Daily, Wayne Friedman - Thursday, October 2, 2025
NBC's "Sunday Night Football" - including the "NFL Kickoff" game - ...
- Kimmel Returns, YouTube Spikes
Television News Daily, Wayne Friedman - Wednesday, September 24, 2025
Early results on YouTube show nearly 10.5 million views for Kimmel's returni ...
- 'Kimmel' Soars To 6.3M Viewers, Tripling Show's Average
Television News Daily, Wayne Friedman - Wednesday, September 24, 2025
Viewing for the return of "Jimmy Kimmel Live" Tuesday was up three-and-a-ha ...
- Disney, Fox See August Football Viewing Hikes
Television News Daily, Wayne Friedman - Tuesday, September 23, 2025
Disney grew 2% to a 9.5% total day viewing share of a ...
- August Nielsens: Streaming Gains, Linear Declines
Television News Daily, Wayne Friedman - Tuesday, September 16, 2025
The broadcast/cable decline was greater vs. August 2024, when NBC had t ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Roku's Viewing Share Soars For All Its Platform Apps
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
Roku had a 21.4% share of TV viewing in July for a ...
- LLM Search Integrates Into TV Entertainment Queries
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Gracenote, the content data business unit of Nielsen, launched a content protoc ...
- Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger
TV Watch, Wayne Friedman - Thursday, September 4, 2025
"We're happy with the steps we've taken forward for 2025, but there ...
- Big Data + Explainer Video
Planning & Buying Insider, Joe Mandese - Tuesday, September 2, 2025
I can't recall if Nielsen ever ran a commercial, but it ju ...
- Samsung, Prime Video Have Highest Smart TV Ad Reach
Advanced TV Insider, Wayne Friedman - Wednesday, August 27, 2025
For 2024, Samsung had advertising reach of 45.54 million smart TV household ...
- Big Streamers See Big July Viewing Gains
Television News Daily, Wayne Friedman - Tuesday, August 19, 2025
For July, overall streaming platforms' total viewing is now up 14% ...