- NFL Drives Linear Gains In September, YouTube Still Tops
Television News Daily, Wayne Friedman - Tuesday, October 28, 2025
Disney, in second place, rose nearly two share points vs. August ...
- Sports Content Making More Inroads: What's Left For Scripted Shows?
TV Watch, Wayne Friedman - Monday, October 27, 2025
A massive amount of broadcasting viewing came from sports in September, Niels ...
- 7 Weeks In: NFL Ad Spend +7%, Viewing +2%
Television News Daily, Wayne Friedman - Friday, October 24, 2025
Through seven weeks of the NFL regular season, average viewership is n ...
- NFL TV Sees Sharp September Gains
Television News Daily, Wayne Friedman - Tuesday, October 21, 2025
While broadcast tied cable TV with a 22.3% share last month, broadca ...
- Top Cable News Networks Post $207.6M Combined Ad Spend For September
Television News Daily, Wayne Friedman - Wednesday, October 15, 2025
Fox News Channel widened its lead in September, but lost strength ...
- Nielsen: Marketers Struggle To Prove ROI Amid Data Fragmentation, Call For Unified Measurement
Research Intelligencer, Robert Williams - Tuesday, October 14, 2025
Incomplete data systems hinder decision-making and waste marketing resources. ...
- Synthesizing Human Experience
Planning & Buying Insider, Joe Mandese - Monday, October 13, 2025
The future of media and marketing research will be an increasingly synthet ...
- 4 Weeks Down: NFL Viewing +11%, Ad Sales Flat
Television News Daily, Wayne Friedman - Thursday, October 2, 2025
NBC's "Sunday Night Football" - including the "NFL Kickoff" game - ...
- Kimmel Returns, YouTube Spikes
Television News Daily, Wayne Friedman - Wednesday, September 24, 2025
Early results on YouTube show nearly 10.5 million views for Kimmel's returni ...
- 'Kimmel' Soars To 6.3M Viewers, Tripling Show's Average
Television News Daily, Wayne Friedman - Wednesday, September 24, 2025
Viewing for the return of "Jimmy Kimmel Live" Tuesday was up three-and-a-ha ...
- Disney, Fox See August Football Viewing Hikes
Television News Daily, Wayne Friedman - Tuesday, September 23, 2025
Disney grew 2% to a 9.5% total day viewing share of a ...
- August Nielsens: Streaming Gains, Linear Declines
Television News Daily, Wayne Friedman - Tuesday, September 16, 2025
The broadcast/cable decline was greater vs. August 2024, when NBC had t ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Roku's Viewing Share Soars For All Its Platform Apps
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
Roku had a 21.4% share of TV viewing in July for a ...
- LLM Search Integrates Into TV Entertainment Queries
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Gracenote, the content data business unit of Nielsen, launched a content protoc ...
- Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger
TV Watch, Wayne Friedman - Thursday, September 4, 2025
"We're happy with the steps we've taken forward for 2025, but there ...
- Big Data + Explainer Video
Planning & Buying Insider, Joe Mandese - Tuesday, September 2, 2025
I can't recall if Nielsen ever ran a commercial, but it ju ...
- Samsung, Prime Video Have Highest Smart TV Ad Reach
Advanced TV Insider, Wayne Friedman - Wednesday, August 27, 2025
For 2024, Samsung had advertising reach of 45.54 million smart TV household ...
- Big Streamers See Big July Viewing Gains
Television News Daily, Wayne Friedman - Tuesday, August 19, 2025
For July, overall streaming platforms' total viewing is now up 14% ...
- Nielsen V. HyphaMetrics: Not Guilty Of Patent Infringement
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"We are thrilled that the jury recognized Nielsen's allegations were baseless a ...
- Total Ad-Supported Viewing Up 2% In Q2: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, whi ...
- Netflix Viewing Per Day Slips, Total U.S. Viewing Up 2%
Television News Daily, Wayne Friedman - Wednesday, July 23, 2025
Netflix average subscriber viewing declined 6% to 1.4 hours per day ...
- The Dog Days Of Legacy TV: Streamers Accelerate Summer Share
Television News Daily, Wayne Friedman - Tuesday, July 22, 2025
Netflix grew 8.3% share in June 2024 - a 13.5% hike fr ...
- Nascar Viewing Down 9% To 2.98M, Formula 1 Up 7%
Television News Daily, Wayne Friedman - Wednesday, July 9, 2025
Five races on broadcast networks Fox and NBC are higher - ...
- Nielsen Dusts Off DMA Concept For A New Generation
TVBlog, Adam Buckman - Wednesday, July 2, 2025
A headline on Nielsen's Insights newsletter web page asked this question: "Wh ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- Nielsen Report Shows How Streaming Is Overwhelming Legacy TV
TVBlog, Adam Buckman - Wednesday, June 18, 2025
The news that streaming passed broadcast and cable TV in total ...
- Streaming Reaches Tipping Point, Beats Broadcast/Cable For First Time In May
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Total day viewing for persons two years and older hit 44.8% sha ...
- TVB: Ad-Supported Linear TV Still Tops
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Despite a recently released Nielsen viewing measure that touts streaming dominance ov ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released Report
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
In the
column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...