Tag results for "nielsen"
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released ReportIn the column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- NBA Playoffs So Far: Up 3% To 4.5M ViewersTotal estimated national TV ad revenues for the NBA playoffs are near ...
- New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?Netflix, not surprisingly, was a strong factor. It had 10 of t ...
- Unique Streaming Titles Rising, Up 5% In Q2Top premium streaming platform Netflix added a massive 18.2% more new individu ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- YouTube Dominates April Nielsens, Gains 29% Year-Over-YearDisney, in second place, dropped 7% to 10.7% vs. 11.5% share ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This YearA Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- Ad Spend Slide: Email Among Channels Taking A Hit This YearOver half of marketers worldwide expect to reduce their ad spend ...
- Streaming TV's 44.3% April Share Nearly Tops Total Broadcast/CableStreaming TV grew 15% vs. the same month a year ago. Broadca ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV ViewingLinear TV had the bulk of ad-supported viewing at 58%, with streami ...
- Big 4 Prime-Time Rises 4%, CBS Set To LeadCBS is set to win the prime time race - up ...
- Gauging Some Fairly Blatant Spin Heading Into The UpfrontNielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- WBD, Paramount Make Gains In March, YouTube Top Media Distributor: NielsenMax rose 6% month-to-month, driven by the fourth-biggest March title "White Lotu ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53MAverage national TV viewership has seen a slight 2% decline to ...
- Total TV Sinks 6% In March, Streamers Gain AgainNielsen says the top 10 most-watched streaming titles came from seven differe ...
- Netflix Boosts Recent/Existing Network Shows' Viewing MinutesWhen Netflix aired "Suits" (June-Dec. 2023) the show grew to total 57 ...
- Nielsen Dominating Upfront Currency, Once AgainThat was the consensus at CIMM East this morning, which also suggest ...
- CIMM To Assess Economic Impact Of New Ad CurrenciesThe study is expected to presume the marketplace will consolidate from ...
- YouTube 12-Month Ad Spend Soars 20%, Could Go HigherYouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- Young Consumers And TV: More Shifts To Social Media - And YouTubeNielsen says audiences young and old are increasingly using YouTube to acce ...
- In A First, YouTube Tops Nielsen Viewing Sources In FebruaryIn January, Disney was at 12%, while YouTube came in at 10.8 ...
- Time Spent With TV Falls In February, Streaming RisesStreaming benefited in February due to rising usage by overall leader YouTub ...
- Global FAST Channels: Fast 42% Growth Over Past 2 YearsThe U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- The Next Generation Of The Marketing Mix ModelFormer Dentsu, Kantar, and Nielsen executives who now work at a start ...
- ABC's Oscars Viewing Falls 7% - Adding Hulu, Up 1% To 19.7MABC says younger 18-34 viewers tallied the best results in five yea ...
- Viewing Rises 5% In January, Disney Dominates With 12% ShareCable news TV networks were up 26% overall vs. December, with MSN ...
- January Streaming Grew 21% YOY, 5% Since Last MonthNFL and NCAA sports content made the difference. Broadcast added one-tenth ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A MinuteNielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- YouTube's Mohan: 'New TV' Unlike Old, What Should We Call It?YouTube keeps rising in usage - now representing 11.1% of all tot ...
- Super Bowl Sets New Record: 128MThis year's Super Bowl rose slightly by 3% to another viewing recor ...
