- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Roku's Viewing Share Soars For All Its Platform Apps
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
Roku had a 21.4% share of TV viewing in July for a ...
- LLM Search Integrates Into TV Entertainment Queries
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Gracenote, the content data business unit of Nielsen, launched a content protoc ...
- Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger
TV Watch, Wayne Friedman - Thursday, September 4, 2025
"We're happy with the steps we've taken forward for 2025, but there ...
- Big Data + Explainer Video
Planning & Buying Insider, Joe Mandese - Tuesday, September 2, 2025
I can't recall if Nielsen ever ran a commercial, but it ju ...
- Samsung, Prime Video Have Highest Smart TV Ad Reach
Advanced TV Insider, Wayne Friedman - Wednesday, August 27, 2025
For 2024, Samsung had advertising reach of 45.54 million smart TV household ...
- Big Streamers See Big July Viewing Gains
Television News Daily, Wayne Friedman - Tuesday, August 19, 2025
For July, overall streaming platforms' total viewing is now up 14% ...
- Nielsen V. HyphaMetrics: Not Guilty Of Patent Infringement
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"We are thrilled that the jury recognized Nielsen's allegations were baseless a ...
- Total Ad-Supported Viewing Up 2% In Q2: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, whi ...
- Netflix Viewing Per Day Slips, Total U.S. Viewing Up 2%
Television News Daily, Wayne Friedman - Wednesday, July 23, 2025
Netflix average subscriber viewing declined 6% to 1.4 hours per day ...
- The Dog Days Of Legacy TV: Streamers Accelerate Summer Share
Television News Daily, Wayne Friedman - Tuesday, July 22, 2025
Netflix grew 8.3% share in June 2024 - a 13.5% hike fr ...
- Nascar Viewing Down 9% To 2.98M, Formula 1 Up 7%
Television News Daily, Wayne Friedman - Wednesday, July 9, 2025
Five races on broadcast networks Fox and NBC are higher - ...
- Nielsen Dusts Off DMA Concept For A New Generation
TVBlog, Adam Buckman - Wednesday, July 2, 2025
A headline on Nielsen's Insights newsletter web page asked this question: "Wh ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- Nielsen Report Shows How Streaming Is Overwhelming Legacy TV
TVBlog, Adam Buckman - Wednesday, June 18, 2025
The news that streaming passed broadcast and cable TV in total ...
- Streaming Reaches Tipping Point, Beats Broadcast/Cable For First Time In May
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Total day viewing for persons two years and older hit 44.8% sha ...
- TVB: Ad-Supported Linear TV Still Tops
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Despite a recently released Nielsen viewing measure that touts streaming dominance ov ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released Report
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
In the
column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- NBA Playoffs So Far: Up 3% To 4.5M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
Total estimated national TV ad revenues for the NBA playoffs are near ...
- New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?
TV Watch, Wayne Friedman - Tuesday, June 3, 2025
Netflix, not surprisingly, was a strong factor. It had 10 of t ...
- Unique Streaming Titles Rising, Up 5% In Q2
Advanced TV Insider, Wayne Friedman - Thursday, May 29, 2025
Top premium streaming platform Netflix added a massive 18.2% more new individu ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Robert Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- YouTube Dominates April Nielsens, Gains 29% Year-Over-Year
Television News Daily, Wayne Friedman - Tuesday, May 27, 2025
Disney, in second place, dropped 7% to 10.7% vs. 11.5% share ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- Ad Spend Slide: Email Among Channels Taking A Hit This Year
Email Insider, Ray Schultz - Tuesday, May 20, 2025
Over half of marketers worldwide expect to reduce their ad spend ...
- Streaming TV's 44.3% April Share Nearly Tops Total Broadcast/Cable
Television News Daily, Wayne Friedman - Tuesday, May 20, 2025
Streaming TV grew 15% vs. the same month a year ago. Broadca ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Television News Daily, Wayne Friedman - Thursday, May 1, 2025
Linear TV had the bulk of ad-supported viewing at 58%, with streami ...
- Big 4 Prime-Time Rises 4%, CBS Set To Lead
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
CBS is set to win the prime time race - up ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- WBD, Paramount Make Gains In March, YouTube Top Media Distributor: Nielsen
Television News Daily, Wayne Friedman - Tuesday, April 22, 2025
Max rose 6% month-to-month, driven by the fourth-biggest March title "White Lotu ...