Tag results for "omma data"
- Adobe Campaign Now Supports Hadoop Big Data FrameworkAdobe announced the addition of a Hadoop connector to Adobe Campaign th ...
- Mindshare Data Head: Data Can Only Do So MuchAs Chief Data Officer at Mindshare, you might expect Bob Ivins ...
- Reflecting On OMMA DDM: Data Big And MessyA number of panelists at last week's OMMA DDM mocked marketers w ...
- Targeted Serendipity: Thinking Harder About 'Relevance''Relevance' can be so tightly and literally defined that marketers can elimina ...
- Analytics Moving From Back Room To NYInteresting to hear the changes that companies are making to analyze a ...
- Lead With The DataDo companies lead with data when planning campaigns? At the MediaPost OM ...
- Getting To The GritThere are instances where more granular data is better, but you don ...
- award for best hair at OMMA Data goes to...award for best hair at OMMA Data goes to... ...
- from frustration to Nirvanaa mystical ascension at OMMA ...
- "if you can only tell which 50% works, you're fired"Things done changed. ...
- "you have to tolerate failure"A plea for experimentation at OMMA ...
- back to work, you!no rest for the weary ...
- a Zen paradox at OMMA"creating serendipity" ...
- don't hold your breath for standardsbecause you would probably die. ...
- time spent no longer equals budgetthe old truism of media budgeting is no longer true ...
- growing area of owned media: mobile apps"We're seeing the massive growth of cheap or free ad impressions," accordi ...
- When Data Gathering Gets CreepyAt MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It ...
- Working With Consumers to Build Better Services From Their Data"Big data" was the dominant trope throughout this week's OMMA Data &am ...
