Commentary
Lead With The Data
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2012
Do companies lead with data when planning campaigns? At the MediaPost OMMA Data and Targeting conference in Los Angeles, Genny Drennen said, yes. It allowed a client to indentify women using their financial tool better and more often than men, an insight the company wouldn't have recognized without data.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
