• by Erik Sass , Staff Writer @eriksass1, July 25, 2012

Data is great, but there are big institutional impediments to adopting in-depth data and analytics. Norm Page, founding partner of Same Page Capital, says there is “Tremendous amount of frustration in analytics groups not only as it relates to ingesting data and cranking out insights, but getting people to actually listen to those insights and use those insights…. How can we get data activated in a way that someone is going to pay you people?... How do we get to that nirvana of client buy-in?”