Commentary
Getting To The Grit
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2012
There are instances where more granular data is better, but you don't always need cookie level data to build audience segments, according to Rudy Grahn, VP of analysts at Optimedia.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
