- Programmatic TV: Don't Adopt The Mistakes
Publishing Insider, Ari Rosenberg - Thursday, February 4, 2016
The ability to deliver sight, sound and motion is the first reas ...
- Snapchat Wants Publishers But Shuns Creepy Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 3, 2016
AdExchanger reports that Snapchat CEO Evan Spiegel shared his plans to moneti ...
- Snapchat CEO Urges Publishers To Dive Into Video
Publishers Daily, Sara Guaglione - Tuesday, February 2, 2016
At the AMMA conference, Evan Spiegel, Snapchat CEO, stressed the growing desi ...
- Independent Publishers Stress Brand Power, Monetizing Engagement
Publishers Daily, Sara Guaglione - Tuesday, February 2, 2016
AOL's Tim Armstrong says brands are so "incredibly powerful" that many Facebo ...
- Google Loophole Indexes Publisher Sponsored Content In Google News
SearchBlog, Laurie Sullivan - Wednesday, February 3, 2016
aimClear Founder Marty Weintraub seems to have uncovered what he calls "t ...
- Facebook Tweaks News Feeds
Social Media & Marketing Daily, Gavin O'Malley - Monday, February 1, 2016
When generating individual News Feeds, the social giant will now consider us ...
- Digital-Only Pubs Dominate Twitter
The Social Graf, Erik Sass - Tuesday, February 2, 2016
Digital-only publications account for a larger share of social media activity ...
- 'Forbes' Tests Ways To Sideline Ad Blocking
Publishers Daily, Laurie Sullivan - Friday, January 29, 2016
Forbes, a media owner with an ad-supported business model, searches for ...
- If Politics Is A Blood Sport, Politico Seeks To Put More Skin In The Game
Publishers Daily, Tobi Elkin - Monday, February 1, 2016
Politico is upping its political game. On Monday, Politico debuted a conte ...
- 10 Publishers Account For Half Of All Online News
Publishers Daily, Erik Sass - Thursday, January 28, 2016
The biggest online news publisher for the U.S. audience was MSN, own ...
- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday target ...
- 7 Reasons Why It Sucks To Be A Publisher
Publishing Insider, Paolo Gaudiano - Thursday, January 28, 2016
These days, online publishing has become a tough business. Competition for t ...
- Popular Teams With We Heart It, Brings Video To App
Mobile Marketing Daily, Ben Frederick - Tuesday, January 26, 2016
Targeted at Millennial females (16-24 by their estimation), photo-sharing app We Hea ...
- Tiller Helps Publishers Manage Native Ad Partners
Publishers Daily, Erik Sass - Tuesday, January 26, 2016
The rise of native advertising has brought with it the proliferation ...
- Kelly Joins LiveIntent As President, Lauds Company Staff, Offerings
Email Marketing Daily, Ben Frederick - Monday, January 25, 2016
Former Millennial Media President Jason Kelly is joining LiveIntent, a programmatic ema ...
- Wikia Spawns Fandom To House Entertainment Content
MediaDailyNews, Laurie Sullivan - Monday, January 25, 2016
Fandom will provide original video, news and features, and curated content wi ...
- AOL Unifies Publishing Products Into 'One' Platform
Publishers Daily, Sara Guaglione - Monday, January 25, 2016
One by AOL:Publishers offers a way for publishers to monetize their wo ...
- Is What's Good For Publishers Good For Consumers?
Publishers Daily, Steve Smith - Tuesday, January 26, 2016
Can publishers block the ad blockers and maintain their relationships with us ...
- Ad-Blocking: A New Way To Fund Content?
Publishers Daily, Steve Smith - Tuesday, January 26, 2016
"We should look at Ad blocking as an opportunity for innovation," sa ...
- Who Should Police Bad Ads?
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should ...
- Valuable Audiences Have Higher Fraud Rates
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
High demand and constrained supply in ad formats is ripe for fraudster ...
- AOL Rolls Up Sell-Side Tools, Plans To Buy French Startup
Around the Net In Publishing, Gavin O'Malley - Monday, January 25, 2016
AOL has rolled several sell-side tools into a unified publisher platform, O ...
- IAC Realigns Reporting Segments After Creation Of Publishing Unit
Publishers Daily, Sara Guaglione - Friday, January 22, 2016
IAC will restructure into six business units. A publishing unit will conta ...
- Bauer Media Group Launches Sites For 'First for Women,' 'Woman's World'
Publishers Daily, Sara Guaglione - Friday, January 22, 2016
Although it may seem this digital launch is behind the times, bo ...
- Facebook Rolls Out Optimization Tool, Improves Relevancy Of Publishers' Posts
Social Media & Marketing Daily, Gavin O'Malley - Friday, January 22, 2016
Facebook is rolling out a new targeting tool to help publishers bett ...
- Native Advertising Is Part Of Silicon Valley's Irreverent Ethos
Publishers Daily, Steve Smith - Saturday, January 23, 2016
Motivity's Kevin Ryan says the line-blurring between editorial and advertising at t ...
- Walmart To The Rescue In Ad Fraud?
Real-Time Daily, Steve Smith - Saturday, January 23, 2016
Are there any "good actors" leading by example in the fight again ...
- Pearson Issues Profit Warning, 10% Of Global Staff To Go
Around the Net In MAD London, Sean Hargrave - Thursday, January 21, 2016
Pearson, the world's biggest education publisher, has issued a profit warning am ...
- YouTube Makes Real-Time Ads Available To Brands Before Super Bowl 2016
Online Video Daily, Laurie Sullivan - Wednesday, January 20, 2016
YouTube cracked the door a little wider Wednesday, making its Real-Time A ...
- New Magzter App Version Puts Focus On Articles, Not Brands
Publishers Daily, Sara Guaglione - Wednesday, January 20, 2016
Magzter, a digital magazine newsstand, announced yesterday the launch of its versi ...