New Magzter App Version Puts Focus On Articles, Not Brands

Magzter, a digital magazine newsstand, announced yesterday the launch of its version 6.0, boasting instant access to magazine articles optimized for reading on smartphones and tablets.

The new version curates articles rather than full magazines, pulling content from a magazine and automatically optimizing it for the device it’s being viewed on.

“This is how people read today,” stated Girish Ramdas, CEO and co-founder of Magzter, adding that their editorial team curates content “both thematically as well as contextually.”

In comparison, digital newsstand service Texture released a new version with individual articles last fall, but those articles resemble bookmarked PDFs which don’t always look good on a smaller screen.



Magzter provides an “All You Can Read” subscription service called Magzter Gold, which is an article-reading experience comparable to playlist services like Spotify and Netflix.

Digital readers pay a monthly price for unlimited access to thousands of magazines on the app, including brands like Good Housekeeping, Cosmopolitan, The Oprah Magazine, ESPN The Magazine, Food Network Magazine, Shape, Maxim, Men’s Fitness, ELLE, Fast Company, NYLON, Forbes and Bloomberg BusinessWeek.

“The magazine industry is struggling with content discoverability and the digital experience on small screens,” stated Vijay Radhakrishnan, president and co-founder of Magzter, who claimed that the 6.0 version “solves both problems.”

Radhakrishnan added that Magzter has a “growing millennial user base.”

The app’s new Global Search engine lets users type in their interest to find relevant articles and offers trending keywords updated daily. Users can save and follow keywords to keep up-to-date on any new content.

Articles on the app are categorized by topic or keywords, rather than by brands. Users can access these articles offline, setting the digital newsstand apart from a Google News Search.

Magzster has also put more focus on its sharing capabilities. Users can send an article link to friends to open through a browser or with the app, as well as “Clip” a part of the magazine to save or share through text or email or post via social media.

Magzter uses a revenue share model with publishers. Because it is PDF based, the app cannot offer a native digital reading experience.

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