- Allrecipes Taps Nielsen For Digital Shopper ROI
Publishers Daily, Erik Sass - Tuesday, January 19, 2016
Meredith's Allrecipes.com is bolstering its capabilities for measuring the impact of nati ...
- AOL To Take Stake In Taboola
SearchBlog, Laurie Sullivan - Wednesday, January 20, 2016
Hidden in the text of a press release announcing an extended partnershi ...
- Outbrain Partners With 'Washington Post' For Sponsored Content
Publishers Daily, Sara Guaglione - Monday, January 18, 2016
WaPo will also be able to tailor the recommendations as they appe ...
- Univision Buys... 'The Onion'?
The Daily Blog, Erik Sass - Tuesday, January 19, 2016
It may be one of the least-obvious media deals ever to transpir ...
- Apple's iAd Demise Good News For Publishers, Says Vizeum
Around the Net In MAD London, Sean Hargrave - Monday, January 18, 2016
Bad news for the Apple iAd sales teams but good news f ...
- Amazon's Echo Now Syncs With Kindle
Around the Net In Publishing, Gavin O'Malley - Monday, January 18, 2016
Owners of Amazon’s popular smart home device Echo -- which goes ...
- Steve Brill Takes On News Business
Around the Net In Publishing, Gavin O'Malley - Monday, January 18, 2016
Seasoned media entrepreneur Steve Brill has some choice words for newspaper publisher ...
- Publishers Aren't Panicking Over Ad Blocking Threat
Around the Net in Real-Time, Tobi Elkin - Friday, January 15, 2016
The Wall Street Journal reports that while publishers are taking ad blocki ...
- Digital Baksheesh
Publishing Insider, Paolo Gaudiano - Thursday, January 14, 2016
Ten years ago almost to the day, I had the pleasure ...
- ASKfm Redesigns Q&A Site To Attract Teens, Millennials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2016
Dublin-based ASKfm, an IAC/InterActive Corp. company, has released the next version ...
- ConvertMedia Adds More Than 100 Premium Publishers to Proprietary Video SSP
Around the Net in Real-Time, Tobi Elkin - Thursday, January 14, 2016
SSP ConvertMedia on Wednesday announced the addition of more than 100 premi ...
- ProQuest Bows Digital Archive Of Women's Mags
The Daily Blog, Erik Sass - Thursday, January 14, 2016
ProQuest has unveiled its Women's Magazine Archive, giving researchers online access ...
- Yahoo Canada Partners With Soho Media Solutions For Event-Triggered Ads
Real-Time Daily, Felicia Greiff - Wednesday, January 13, 2016
Yahoo Canada is partnering with Soho Media Solutions' advertising platform, InGame.Ad, ...
- American Media Reports 40% Growth In Digital Audience For 2015
Publishers Daily, Sara Guaglione - Monday, January 11, 2016
American Media, Inc., which owns brands like OKmagazine.com and Radaronline.com, announced ...
- Hughes Puts 'New Republic' Up For Sale
Publishers Daily, Erik Sass - Monday, January 11, 2016
After four troubled years, Facebook cofounder Chris Hughes is throwing in t ...
- Turn Off Your Blockers (Or Maybe You Shouldn't)
RTBlog, Felicia Greiff - Monday, January 11, 2016
Forbes' visitors recently received an unwanted proposition after turning off their ...
- eBay Enterprise Marketing Acquires AffiliateTraction, Expands Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2016
eBay Enterprise Marketing Solutions will announce Monday the acquisition of AffiliateTraction ...
- How Next-Generation Publishers Will Win In 2016
Publishers Daily, Satish Polisetti - Wednesday, January 6, 2016
From new platform experiences that introduced content to untapped audiences to t ...
- Consumers Can't Tell Native Ads From Editorial Content
Publishers Daily, Erik Sass - Thursday, December 31, 2015
Consumers have difficulty distinguishing between native advertising and editorial content, per ...
- Click-Throughs, Impressions Dying Metrics For Some Media
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 31, 2015
The page view, similar to the click-through, was once the key way th ...
- King Of The Hill: Politics Site Sees Traffic Surge
Publishers Daily, Erik Sass - Wednesday, December 30, 2015
Americans may hate their politicians, but they love their political news, judgi ...
- Snapchat Publishing Its Own Content On Discover Platform Again
Publishers Daily, Erik Sass - Tuesday, December 29, 2015
After shuttering a previous attempt several months ago, Snapchat is back ...
- Tribune Publishing Shares Record End-Of-Year Bump
Publishers Daily, Sara Guaglione - Thursday, December 24, 2015
Shares of Tribune Publishing Company increased by 11.58% in the last mon ...
- Playwire Media Develops Gateway Media's Online Video To Boost Revs
Publishers Daily, Sara Guaglione - Thursday, December 24, 2015
In a new partnership announced this week, Playwire Media will represent a ...
- 'Forbes' Blocks Ad Blockers, Launches Agency Council
The Daily Blog, Erik Sass - Thursday, December 24, 2015
Another publisher is playing hardball with visitors who use ad-blocking software ...
- 2016: The Year Publisher and Platform Partnerships Leave Beta Phase
Around the Net in Real-Time, Felicia Greiff - Wednesday, December 23, 2015
In 2015, publishers realized platforms' power to distribute their content, AdExchanger's Sarah Sluis assert ...
- Bauer Xcel Media's Christian Baesler Talks Header Bidding, Going Almost 100% Programmatic
Real-Time Daily, Felicia Greiff - Tuesday, December 22, 2015
Bauer Xcel Media, digital arm of global publisher Bauer Media, is almo ...
- Conde Nast Digital Sees Boost In Revenue, Credits Programmatic
Around the Net in Real-Time, Felicia Greiff - Tuesday, December 22, 2015
Condé Nast Digital told Campaign its revenue increased 40% year over yea ...
- AppNexus Worthy Google Rival? Announces New Deals With 50 Publishers
Publishers Daily, Sara Guaglione - Tuesday, December 22, 2015
Ad tech company AppNexus announced Monday that it has signed deals wi ...
- Native Ads Pay Off For NYT
The Daily Blog, Erik Sass - Tuesday, December 22, 2015
NYTCO CEO Mark Thompson provided an inside look at the New Yo ...