Apple's iAd Demise Good News For Publishers, Says Vizeum

Bad news for the Apple iAd sales teams but good news for publishers, says Vizeum UK's executive director for product and innovation Jem Lloyd-Williams. To say Apple has struggled to fully capitalise on its mobile advertising opportunity is obvious. Clearly, publishers and developers will immediately increase yields from their current advertising efforts. They can better control yields via their own SSP/DSP and so begin to optimise their inventory to deliver better, more cost-effective results for their advertiser partners.