At this week's MediaPost event "The Reckoning"
on trust and transparency in the ad and media ecosystem, Alex Skatell, CEO and
Founder, The Independent Journal,
argued that news content may be in its Napster moment. The relationship between consumer and media is changing, and the ways in which consumers access and
bundle news for themselves is forcing a rethinking of the media models.
The full video from the discussion "Blocked: Who Controls The Ad Experience Now?" is available at
the event site.
I have published over 50,000 different ads in 13 years. NOT one was blocked. Why? They are either embedded text link or coded text link. The blocking companies can't touch our ads because we don't use banners. Banners themself are the problem, not the text link behind the banner.