- Half Of UK Consumers Will Only Buy From Firms With Four Or More Stars
Around the Net In MAD London, Sean Hargrave - Friday, December 13, 2019
Only half of UK consumers would consider buying from a company wi ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing informati ...
- Reviews Platform GatherUp Acquired By ASG
Performance Marketing Insider, Laurie Sullivan - Friday, November 15, 2019
Software-as-a-service holding company ASG acquired reviews platform GatherUp, founded by local sear ...
- Star Ratings And Reviews Most Likely To Turn Into Profits
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
Most businesses reply to one- and five-star review ratings far more oft ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...
- Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2019
Basic digital business information should be easy to manage, but 71% ...
- Using Social Proof In Your Email Marketing
Around the Net in Email, Ray Schultz - Friday, September 27, 2019
Online retailers possess a lot of content that can be used f ...
- Fake Product Reviews Drive Companies To Form Stronger Technology Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 19, 2019
Companies like Uberall have launched a partnership with TrustPilot, a review platfo ...
- Google Makes Algorithmic Updates To Reviews In Search
Performance Marketing Insider, Laurie Sullivan - Monday, September 16, 2019
Looking to tackle invalid or misleading online reviews across its search engin ...
- Physical Appearance Impacts Online Reviews, Cornell University Research Finds
Performance Marketing Insider, Laurie Sullivan - Friday, September 6, 2019
Attractive reviewers have more clout with online recommendations, Cornell University research find ...
- Search Backs Social When Looking For Health Care Providers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 4, 2019
Consumers are searching for health care providers on social media rather th ...
- Bazaarvoice Acquires Influenster To Improve Product Reviews, UGC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members sha ...
- Amazon Still Dealing With Fake, Hijacked Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2019
"Review hijacking" -- when a product's seller links positive reviews from anothe ...
- Google Maps, Discover, E-Commerce Could Contribute $5B To Alphabet FY20 Revenue, Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 27, 2019
Google Maps should contribute about $1.6 billion in 2020, with Discover ...
- The Impact Of Star Ratings And Reviews On Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, August 9, 2019
The best place to be is between 3.5 stars and 4.5 star ...
- Alleged Fake Reviews, SEO At Center Of Brewing Legal Battle
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 25, 2019
A legal battle is brewing over fake reviews and SEO between t ...
- Most SMBs View Positive And Negative Reviews As Critical
Performance Marketing Insider, Laurie Sullivan - Thursday, July 11, 2019
An Uberall study of small business owners reveals how proprietors and markete ...
- Signpost Raises $50M In Late-Stage Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 9, 2019
The new investment will enable Signpost to invest in growing its sal ...
- FTC Charges More Companies With Squelching Reviews
Digital News Daily, Wendy Davis - Monday, June 3, 2019
Shore to Please Vacations sued property renters who left negative reviews, accordi ...
- FTC Cracks Down On Companies That Stifle Reviews
Digital News Daily, Wendy Davis - Wednesday, May 8, 2019
"The only allowance for a less than a 5 star review ...
- Brands Score When Syndicating Reviews
Digital News Daily, Gavin O'Malley - Friday, April 19, 2019
Brands and retailers that make user-generated content available to shoppers achieved, ...
- FTC Settles With Snack Box Sender Over Online Reviews
Digital News Daily, Wendy Davis - Thursday, April 4, 2019
"People should be able to trust that good customer reviews aren't t ...
- Media And Consumer Reviews: Will TV Networks Take The Hint?
TV Watch, Wayne Friedman - Monday, February 18, 2019
Consumer reviews mean more consumer engagement -- and are a lure f ...
- Leave A Little Love
Performance Marketing Insider, Laurie Sullivan - Friday, February 15, 2019
When customers give a little love (or not) in online reviews, busine ...
- Supreme Court Won't Consider Whether Yelp Can Be Forced To Remove Reviews
Digital News Daily, Wendy Davis - Tuesday, January 22, 2019
The move leaves in place a decision by the California Supreme Cour ...
- Lawyer Defamed On Yelp Presses Supreme Court To Take Case
Digital News Daily, Wendy Davis - Thursday, January 10, 2019
A ruling in favor of Yelp "would thwart the ability of cour ...
- Company That Suppressed Reviews Ordered To Pay $25 Million
Digital News Daily, Wendy Davis - Monday, January 7, 2019
A federal judge has ordered weight-loss marketer Roca Labs to pay mo ...
- Google Creates Policies To Rid Play Store Of Fake Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
As Google continues its attempts to keep Play Store ratings free fr ...
- Supreme Court Shouldn't Hear Battle Over Bad Reviews, Yelp Says
Digital News Daily, Wendy Davis - Monday, December 17, 2018
Yelp is asking the Supreme Court to turn away attorney Dawn Hassel ...