- Performance Tool Lets Brands Measure Impact Of TikTok Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Survey data shows how DISQO measured the in-feed performance of TikTok a ...
- Google Found To Have Highest Number Of Fake Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 28, 2021
Uberall partnered with The Transparency Company, which uses AI to find fa ...
- Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Of all reviews submitted to Tripadvisor for inclusion on its site, 3. ...
- FTC Warns Against Fake Reviews, Endorsements
Digital News Daily, Wendy Davis - Wednesday, October 13, 2021
The FTC is warning hundreds of advertisers and agencies that running fa ...
- Q&A Interaction Drives 157% Lift In Conversions
Performance Marketing Insider, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
YouTube is experimenting with a feature that brings some website links a ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to ...
- Don't Fear Negative Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...
- He Built Google's Ad Biz, And Is Now Launching A Subscription-Based Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 9, 2021
The search engine will prioritize product reviews rather than ads for big-b ...
- Google Deletes Thousands Of Negative Reviews On Robinhood App
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Online brokerage firm Robinhood shut down trading on Thursday as Investors execut ...
- Amazon Still Lets Sellers Game Its Search Algorithms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
The best-reviewed products are not always the highest quality -- at lea ...
- Removing Bad Reviews Might Deceive Consumers, FTC Suggests
PolicyBlog, Wendy Davis - Thursday, December 10, 2020
The FTC is moving "deeper into the consumer review ecosystem," advertising lawy ...
- The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 29, 2020
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find So ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Performance Marketing Insider, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account f ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recomme ...
- Consumers Buying More Fake Health, Beauty Products As Ecommerce Surges
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 7, 2020
About 64% of U.S. consumers say they lost money purchasing poor-quality heal ...
- Texas Restaurants Look To Boost Safety Through Customer Reporting
Performance Marketing Insider, Laurie Sullivan - Monday, July 6, 2020
Consumers can report on participating restaurants' COVID-19 health and hygiene practices ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Consumers were 4.11% more likely to consider a brand when viewing contextual ...
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"We're hoping that the advertising industry uses this to address issues li ...
- Yelp Releases Data On 1300 Consumer Fraud Alerts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2020
The 2019 Consumer Alerts Report details results of a program designed ...
- Standards To Combat Fake Reviews Needed As Trust Erodes
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2020
Nearly three-quarters of consumers want the retail industry to set new standar ...
- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them le ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities includi ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning ...
- Google Search Console Adds Review Snippets Performance And Testing
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2020
Websites with reviews can gain much information on how well pages perfor ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as ...
- LendEDU Duped Consumers With Fake Reviews, Paid Ratings
Digital News Daily, Wendy Davis - Monday, February 3, 2020
The online loan marketplace LendEDU, which allows consumers to compare offerings fr ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the te ...
- How Bazaarvoice CEO Links Comedy, Film Direction With Running A Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
CEO Keith Nealon draws on his experience with high-growth technology companies ...