- Survival Star Joins Dos Equis 'Academy'
Marketing Daily, Karlene Lukovitz - Monday, June 15, 2009
Launched last month and being supported by an integrated campaign, the Acade ...
- Search Site Rolls Twitter, Amazon, Yahoo, eBay, MSN Into One Eye-Popping Result
Online Media Daily, Laurie Sullivan - Monday, June 15, 2009
The visual search site Spezify.com launched Monday, though co-creators Felix Ekenstam a ...
- The Welches Star In Online B-To-B Show For Microsoft
Around the Net In Brand Marketing, Thom Forbes - Monday, June 15, 2009
...
- Sharpie Out To Prove It's More Than A School Supply
Marketing Daily, Aaron Baar - Friday, June 12, 2009
"The goal is really to inspire people to get creative and expre ...
- IP Video: King of the (Media) World
On Media, Diane Mermigas - Monday, June 15, 2009
Looking beyond the simplistic notion that Internet video eventually will decimate tradition ...
- iCrossing Taps The 'Social Graph'
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
With an eye on social networks, digital agency iCrossing on Monday ...
- Email, Social Media Merged To Create Marketing Channel
Online Media Daily, Laurie Sullivan - Monday, June 15, 2009
StrongMail Systems Monday unveiled a strategy and a set of tools intend ...
- AT&T To Webcast Bonaroo Performances
Marketing Daily, - Thursday, June 11, 2009
AT&T will webcast performances from this weekend's Bonaroo Arts and Music Festiv ...
- Sharp Hones Web Portal For Baseball Fans
Marketing Daily, Aaron Baar - Thursday, June 11, 2009
The site, www.sharpmlb.com, (which was originally active only during eight-week seasonal promotion ...
- Nielsen Glitch Focuses Attention On New Online Measurement System, Impact Unknown
Online Media Daily, Joe Mandese - Friday, June 12, 2009
A transition that would likely have sparked a firestorm of debate ...
- Wall Street: Is Online Ad Downturn Cyclical Or 'Secular?'
Online Media Daily, Joe Mandese - Friday, June 12, 2009
The recent downward pressure on online display ad prices is leading ...
- Sears, AOL Launch 'Good News Now' Channel
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2009
The channel is intended to counter the horrors of modern life ...
- BofA, Yahoo To Target Small Biz Owners
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2009
The campaign, which launches this week, includes a social media push ...
- Unilever Debuts Web-Based Film Parodies II
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2009
The effort includes consumer content elements, whereby people can upload photos ...
- Hitwise: Starwood, MGM Mirage, Disney Site Traffic Fall
Marketing Daily, - Tuesday, June 9, 2009
Starwood Hotels and Resorts, MGM Mirage, Disney Parks and Hawaiian Airlines we ...
- Data Reveals Online Display Is Bucking Ad Downturn, Rises 8% In First Quarter
Online Media Daily, Joe Mandese - Wednesday, June 10, 2009
While the overall online advertising marketplace declined an estimated 5% during t ...
- The Medium Is The Metrics
Show Daily, Joe Mandese - Tuesday, June 9, 2009
With apologies to Marshall McLuhan, when it comes to advertising commerce, t ...
- Neo's Greg Smith: Attribution Can Be A Real Pain In The Ass
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Well, sort of. To prove that point, Neo@Ogilvy’s Greg Smith invoked t ...
- It's The Advertising Economy, Stupid
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Yeah, that’s what Quantcast’s Adam Gerber seemed to be suggesting while rampi ...
- What's Attribution? Maybe It's A Bit Like A Pick Play
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That's how FutureNow Founder-CEO Jeffrey Eisenberg described the online analytics buzzword ...
- Come On In, The Water's Fine (But It May Be Over Your Head)
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s what Jodi McDermott seemed to be suggesting in her opening remar ...
- Agency Sells Self Via Marketing Director's Eyes
Marketing Daily, Karl Greenberg - Friday, June 5, 2009
Charlotte, N.C.-based Boone Oakley, however, has eschewed a traditional web site entire ...
- People Prefer Offline Recommendations, Study Finds
Marketing Daily, Aaron Baar - Thursday, June 4, 2009
Despite the continued reliance on person-to-person recommendations, marketers who ignore the Internet ...
- Study Finds Online Video Usage Dramatically Overstated
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The amount of time Americans spend watching online video is vastly overstate ...
- Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The price of online display advertising inventory sold via advertising networks fe ...
- NBC Taps Sundance Short Director Suited for Branded Content to a Nestea
Online Media Daily, Gavin O'Malley - Tuesday, June 2, 2009
In return for some exclusive brand exposure, Nestea is helping to finan ...
- Target Partners With Comcast's DailyCandy Online Newsletter
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 2, 2009
Further blurring the line between commerce and content, a special section ...
- As Amazon Readies Kindle DX, Home Page Ads Are Driving Sales
Online Media Daily, Mark Walsh - Monday, June 1, 2009
Amazon has used the powerful audience magnet of its home page ...
- Clickable Enters Bid Management
Online Media Daily, Laurie Sullivan - Tuesday, June 2, 2009
Clickable has entered bid management automation with the latest Clickable Pro releas ...
- Searching For The New Heart Of Madison Avenue, Interpublic Thinks It's Closer To Wall Street
Online Media Daily, Joe Mandese - Monday, June 1, 2009
Interpublic finally went public with its new digital media trading system, official ...