- Quantcast Gets Accredited: Beats comScore, Nielsen To The Punch
Online Media Daily, Joe Mandese - Wednesday, June 9, 2010
Online audience measurement giants comScore and Nielsen have been in a neck-and-ne ...
- Kenshoo Inks Experian Hitwise Data Deal
Online Media Daily, Laurie Sullivan - Tuesday, June 8, 2010
Search engine marketing and technology firm Kenshoo has signed a deal wi ...
- Honda To Sponsor NatGeo's 'Great Migrations' Series
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
Honda will activate its sponsorship at the corporate level under its "Pow ...
- DirecTV Promotes Whole-Home DVR
Marketing Daily, - Monday, June 7, 2010
DirecTV will promote its new Whole-Home DVR service, which will allow custome ...
- Magna Global: Online Ads To Top $100 Bil By 2015
MediaDailyNews, Wayne Friedman - Monday, June 7, 2010
Worldwide online advertising will continue to outpace traditional advertising revenues this yea ...
- Mercury Buyers To Stick With Ford: AutoTrader.com
Marketing Daily, - Friday, June 4, 2010
Ford is killing Mercury, but who will benefit? While nobody knows f ...
- Yelp Reserves OpenTable's Services
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 4, 2010
Popular review platform Yelp partnered with reservation site OpenTable so users c ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- Hearst Buys iCrossing, Strengthens Digital Marketing Muscle
MediaDailyNews, Erik Sass - Thursday, June 3, 2010
Hearst Corporation, one of the nation's leading magazine publishers, has acquired iCrossin ...
- ABC May Start Online TV Subs
MediaDailyNews, Wayne Friedman - Wednesday, June 2, 2010
Testing the waters for the next wave of Internet video services, A ...
- Triton Offers Free Apps to Media Companies
MediaDailyNews, Erik Sass - Wednesday, June 2, 2010
Triton Digital, the interactive arm of Triton Media, has created a Fr ...
- NBC Rings AT&T, Gets 'Dial *' Tone
MediaDailyNews, Wayne Friedman - Wednesday, June 2, 2010
Continuing to experiment in the Web-TV series space, NBC Universal has launch ...
- Bizo Self-Service Ad Platform For $5 Per Day
Online Media Daily, Laurie Sullivan - Wednesday, June 2, 2010
The self-service online advertising platform BizAds from Bizo that launched Wednesday le ...
- Florida Labors To Demonstrate Unsullied Coastline
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
In addition to online banner ads on target-market newspaper Web sites, the ...
- Haier, Weather Channel In Cross-Platform Ads
Marketing Daily, - Thursday, May 27, 2010
Haier America is launching a cross-platform advertising campaign with The Weather Chann ...
- Average Spend On Virtual Goods Up 14% In '10
Marketing Daily, Mark Walsh - Thursday, May 27, 2010
Most people are buying them from within online games (57%), followed ...
- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Online Music: Amazon Gains On Walmart; iTunes Rules
Marketing Daily, - Wednesday, May 26, 2010
Overall, digital tracks and albums accounted for 40% of the overall mus ...
- Sources: Justice Dept. Probing Apple On Online Music Tactics
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
The Justice Department is conducting an antitrust investigation into Apple's conduct ...
- Will the New York Times' Pay Wall Chase Away Bloggers?
Around the Net In Media, Fern Siegel - Wednesday, May 26, 2010
The New York Times announced in January that it would start chargi ...
- Publish2: Another Online Threat To AP
MediaDailyNews, Erik Sass - Tuesday, May 25, 2010
2010 is bringing more news and information-sharing services that represent a thre ...
- Nokia, Yahoo Team On Mail, Messaging, Maps
Marketing Daily, - Tuesday, May 25, 2010
Under the alliance announced Monday, Yahoo will exclusively power email and ch ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Rubicon Acquires Malware Security Firm SiteScout, Signals Growing Threat Of Attacks
Online Media Daily, Joe Mandese - Tuesday, May 25, 2010
In response to the growing threat malvertising - malicious computer code distribut ...
- UrbanDaddy To Relaunch Perks Program, Sponsored By Heineken
Online Media Daily, Gavin O'Malley - Sunday, May 23, 2010
Men's lifestyle publisher UrbanDaddy on Monday is expected to relaunch its Per ...
- Search And Banners Lead Online Ad Spend Forecast
Research Brief, Jack Loechner - Monday, May 24, 2010
According to a recent eMarketer revised forecast of Internet ad spending, ...
- As They Age, So Do Their Motivations for Going Online
Engage:Millennials, Morgan Stewart - Friday, May 21, 2010
It's not about what, but why. Understanding why people go online, a ...
- AutoTrader Touts Its Classics Web Site
Marketing Daily, - Thursday, May 20, 2010
The "Lost Weekend" campaign features a 30-second TV spot highlighting how absorb ...
- Half Seek Accessory Replacement In Electronics
Marketing Daily, - Thursday, May 20, 2010
Nearly half of U.S. consumers will look to replace an accessory th ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...