- Augmented Reality Extends Hotels.com's TV Effort
Marketing Daily, Aaron Baar - Monday, May 3, 2010
Hotels.com will begin promoting the augmented reality technology through a print advertisi ...
- Brand NHL Gets Its Game Back
Marketing Daily, - Friday, April 30, 2010
The thrilling match-ups of this season's Stanley Cup play-offs have driven t ...
- AutoTrader Effort Highlights Heart And Mind
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The campaign, which kicks off on Monday, features two 30-second TV spot ...
- DoubleClick Certifies Mpire Ad Verification Platform
Online Media Daily, Laurie Sullivan - Monday, May 3, 2010
In a move that demonstrates the growing importance of ad verification platform ...
- Unshackling Facebook, Apple's Proprietary 'Splinternet"
SearchBlog, Laurie Sullivan - Monday, May 3, 2010
Marketers who want to build iPhone campaigns or Facebook Fan page fa ...
- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- Cars and Politics Kept Internet Active in March
Research Brief, Jack Loechner - Friday, April 30, 2010
The comScore monthly analysis of U.S. Web activity for March 2010 repor ...
- NBC Sports, Daily Racing Form Team Online
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
NBC Sports Digital and Daily Racing Form announced an agreement to enli ...
- 'Girls' Find Paris Hotels Via Partnership
Marketing Daily, Tanya Gazdik - Wednesday, April 28, 2010
"This creative quiz concept is allowing us to better ensure that o ...
- Boomer Women Love Their Beauty Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 28, 2010
While the recession may have taught many women the delicate art ...
- Kenshoo Adds Custom Widgets To Search
Online Media Daily, Laurie Sullivan - Thursday, April 29, 2010
Kenshoo plans to unveil an upgrade Thursday to Kenshoo Search Insight Dashboard ...
- Digital Sky Technologies Adds ICQ To Online Arsenal
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, April 28, 2010
Buried in AOL's poor first-quarter earnings report on Wednesday were plans ...
- Top Dating Sites Duke It Out
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, April 28, 2010
IAC's Match.com is demanding that newer rival PlentyOfFish -- which is n ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- Upfront: Media Buyers Predict Upswing in TV, Digital Ad Spend
MediaDailyNews, Mark Walsh - Tuesday, April 27, 2010
Media buyers and television sales executives Tuesday sounded an upbeat note abo ...
- Rocket Fuel To Launch Platform Connecting Online Clicks To Offline Sales
Online Media Daily, Laurie Sullivan - Tuesday, April 27, 2010
Marketers that are eager to reach the perfect consumer track campaign budge ...
- 'WSJ' Offers Super Cheap Ads To Slam 'NYT'
Around the Net In Media, Fern Siegel - Monday, April 26, 2010
The Wall Street Journal is betting New Yorkers want an alternative ...
- How To Make An Online Banner
Marketing Daily, Zephrin Lasker - Tuesday, April 27, 2010
Many advertisers are designing banners that are creative and allow users ...
- 'Variety,' 'Newsday': Pay Walls Mean Fewer Page Views
MediaDailyNews, David Goetzl - Monday, April 26, 2010
As Hollywood trade publication Variety has joined the select few publications wi ...
- FreeWheel's New Financing Supports Video Ad Expansion
Online Media Daily, Gavin O'Malley - Monday, April 26, 2010
FreeWheel, whose Monetization Rights Management platform helps content owners and distributors se ...
- Traffiq Launches Service Aimed At Latin Market
Online Media Daily, Mark Walsh - Tuesday, April 27, 2010
Online media planning and buying platform Traffiq is pushing into the Spanish-langua ...
- LG Reinvigorates Texting Championship
Marketing Daily, Aaron Baar - Friday, April 23, 2010
Any sort of recurring promotion needs something new to keep it goin ...
- NAA Bonanza: Newspaper Web Sites Draw 74 Million
MediaDailyNews, Erik Sass - Friday, April 23, 2010
Newspaper Web sites drew a record-breaking average 74.4 million unique visitors p ...
- Social Media: A Framework To Reach Mass Influencers
Online Media Daily, Laurie Sullivan - Sunday, April 25, 2010
Social influencers cannot be ignored. They band together -- billions strong ...
- Facebook and TV Lead U.K. Video Growth
VidBlog, Steve Smith - Monday, April 26, 2010
While monthly video viewing in the U.S. may be showing signs ...
- SunChips Uses Contest Winner As TV Ad
Marketing Daily, - Thursday, April 22, 2010
The SunChips snack brand, from PepsiCo's Frito-Lay division, will broadcast the winni ...
- Online Ads Surpass TV Ads In Recall, Likability
MediaDailyNews, Wayne Friedman - Thursday, April 22, 2010
New online advertising research has again shown what other studies have suggeste ...
- Should CEOs Tweet And Blog?
Online Media Daily, Laurie Sullivan - Thursday, April 22, 2010
The decision to blog or tweet on Twitter for some chief executi ...
- Hulu To Test Subscription-Based Service
Around the Net In Online Marketing, Gavin O'Malley - Thursday, April 22, 2010
So much for free premium content. Beginning what some analysts see ...