- Outdoor Ads Up In Q1, Spurred By Digital OOH
MediaDailyNews, Erik Sass - Friday, May 20, 2016
While other traditional media have their ups and downs, outdoor advertising h ...
- NEW! Open House Gives Buyers A Look At Poverty In Canada
Out to Launch, Amy Corr - Friday, May 20, 2016
"Poverty isn't always easy to see" is
a campaign for t ...
- Clear Channel Reaches Tipping Point Of 50% Revenue From Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, May 17, 2016
Clear Channel is set to surpass a digital milestone in the ...
- Agencies Form 'Smart Alliance' To Facilitate Global OOH Campaigns
MAD, Steve McClellan - Tuesday, May 10, 2016
Calling it an industry first, the agencies -- WPP's Kinetic Worldwide, Latco ...
- Posterscope Acquires Digital OOH Platform Liveposter
MAD, Steve McClellan - Tuesday, May 3, 2016
Based in London, Liveposter has outposts in New York, Germany, Australia a ...
- NEW! NYPD Missing Persons Department Puts Face On Mannequin To Find Missing Boy
Out to Launch, Amy Corr - Friday, April 29, 2016
What a wonderful idea: putting the face of a missing person ...
- MyClean Mocks Core Client Base With New OOH Campaign
MAD, Larissa Faw - Tuesday, April 26, 2016
Developed with creative agency BigEyedWish, the concept pokes fun at its co ...
- Marketers Capitalize On Coachella Crowds
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 25, 2016
Music festival Coachella has become an attractive destination for marketers looking f ...
- Clear Channel Digs Into Sunset Strip With New OOH Placements
Mobile Marketing Daily, Ben Frederick - Friday, April 22, 2016
Clear Channel Outdoor Americas (CCOA) announced the completion of a set ...
- Pocky Shares Happiness With Its First OOH Effort In U.S.
MAD, Larissa Faw - Friday, April 15, 2016
Asian candy brand Pocky is raising awareness in the U.S. market wi ...
- DOmedia Launches Supply-Side Platform For Out-Of-Home Advertising
Real-Time Daily, Tobi Elkin - Monday, April 18, 2016
DOmedia, a technology provider for planning and buying out-of-home (OOH) advertising, launch ...
- Internet Of Things Used To Track Billboard Performance
Around the Net in IoT, Chuck Martin - Friday, April 15, 2016
Billboards, the oldest and least technology-driven of all advertising media, are n ...
- Consumers Associate Airports With High Quality Brands
MediaDailyNews, Ben Frederick - Thursday, April 14, 2016
More than 75% of business and leisure travelers said that they noti ...
- In-Theater Video Ads Grow By Double-Digit Increases
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2016
National/regional sales, which make up 77% of all cinema revenue, climbed 15. ...
- Best Buy Geek Squad Ditches Volkswagen For Toyota
Marketing Daily, Tanya Gazdik - Tuesday, April 12, 2016
Best Buy's Geek Squad is switching gears. The retailer is ditching t ...
- Chromecast Is A New Hotel Amenity
Around the Net in Video, P.J. Bednarski - Wednesday, April 6, 2016
...And others are joining Chromecast. Roku and Amazon offer users of the ...
- Toyota Takes Its OOH Advertising To New Heights
MAD, Larissa Faw - Friday, March 25, 2016
The automaker and its agency Saatchi LA created a towering (nearly 100-fo ...
- Should Advertising Be Punishable As Aggravated Assault?
MediaDailyNews, George Simpson - Thursday, March 24, 2016
Earlier this week someone wrote an opinion column suggesting that marketers mig ...
- Outdoor Advertising Association Pens Screed Decrying Value of Digital
Mediapsssst, Richard Whitman - Monday, March 21, 2016
The Outdoor Advertising Association of America (OAAA), as part of its earli ...
- CEO of Lingerie Brand Demands Calvin Klein Remove Sexist Billboard Featuring Klara Kristin And Fetty Wap
Mediapsssst, Richard Whitman - Monday, March 21, 2016
Heidi Zak CEO of lingerie brand ThirdLove has written an open lett ...
- Exterion Beats JCDecaux To Billion-Pound TfL Deal
Around the Net In MAD London, Sean Hargrave - Friday, March 18, 2016
Exterion Media has beaten JCDecaux to Transport for London's GBP1.1 billion outdo ...
- Will TfL Finally Put The Digital In Digital Outdoor?
London Blog, Sean Hargrave - Friday, March 18, 2016
Could outdoor finally be going more digital as Exterion Media and T ...
- GSTV Partners With SITO Mobile For Cross-Screen Retargeting
Mobile Marketing Daily, Ben Frederick - Wednesday, March 16, 2016
SITO Mobile, a mobile engagement platform, announced a partnership with Gas Stati ...
- Clear Channel Strikes OOH Deal With DC Area Airports
MediaDailyNews, Ben Frederick - Friday, March 11, 2016
The Metropolitan Washington Airports Authority and Clear Channel Airports struck a de ...
- TfL Promises "Bold New Approach" To Outdoor
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Transport for London said it has experienced a "quantum leap" in i ...
- Clear Channel Outdoor Taps Rifkin As SVP Programmatic
MediaDailyNews, Ben Frederick - Monday, March 7, 2016
Clear Channel Outdoor Americas (CCOA) announced the creation of a new positio ...
- Clear Channel's RADAR Brings Attribution Outdoors
Mobile Marketing Daily, Ben Frederick - Monday, February 29, 2016
Clear Channel Outdoor Americas announced the launch of a new set ...
- Kinetic, Fuel Intelligence Link OOH Spending To Social Media Activity
MAD, Larissa Faw - Wednesday, February 24, 2016
Working with Fuel Intelligence, Kinetic Worldwide has launched a platform that ...
- StreetEasy's New Ad Campaign Pokes Fun At NYC Living
Publishers Daily, Sara Guaglione - Wednesday, February 17, 2016
New York living is all about tradeoff. The images are formatted ...
- Spotlight Cinema Bows Audio Recognition
MediaDailyNews, Erik Sass - Tuesday, February 16, 2016
Cinema advertising companies are trying to figure out how to leverage practical ...