- Dentsu's Posterscope Makes Acquisition And CEO Switch
MAD, Steve McClellan - Wednesday, September 21, 2016
Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisitio ...
- The Renaissance Of Out-Of-Home Advertising
Research Brief, Jack Loechner - Tuesday, September 20, 2016
OOH has a storied history that can be traced to obelisks ...
- Route Pumps GBP20m Into Outdoor Research
Around the Net In MAD London, Sean Hargrave - Monday, September 19, 2016
The out-of-home industry has invested more than GBP20m in renewed research ...
- Billboards Help Irrigate Fields In India
MAD, Larissa Faw - Thursday, September 15, 2016
The "Recharge with Rainwater" project consists of a network of five Vodafo ...
- Videology Enables Programmatic Access To Screenvision Cinema Inventory
Real-Time Daily, Tobi Elkin - Thursday, September 15, 2016
Videology, a software provider for converged TV and video advertising, announced ...
- OAAA Launches New OOH Get-Out-The-Vote Campaign
MAD, Larissa Faw - Thursday, September 8, 2016
OOH will run in Times Square, as well as NYC bus shelte ...
- OOH On Path To Programmatic, But False Claims Could Derail Progress
Real-Time Daily, Ken Sahlin - Tuesday, September 6, 2016
Workflow automation tools have fueled 22 consecutive quarters of growth in OO ...
- Shop 'Til You Drop: 'The New New York Place To Be'
MAD, Larissa Faw - Thursday, August 18, 2016
Ad shop Mother New York has created an out-of-home ad campaign ...
- T&S Makes Effie Index Top-5: Honest, The Billboard Says So
MAD, Larissa Faw - Tuesday, August 9, 2016
Proud of its accomplishment, the Terri & Sandy agency is spread'n t ...
- Brexit Fears Are Slowing Down London Bus Shelter Screen Rollout
Around the Net In MAD London, Sean Hargrave - Friday, July 29, 2016
JCDecaux has said the UK's vote to leave the EU may impa ...
- Lincoln Opens 'Experience Center'
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Ford Motor Company's Lincoln brand has made its "largest investment ever" ...
- NEW! Romanian Music Festival Tickets Also Offer Discounts To Tourist Attractions In Transylvania
Out to Launch, Amy Corr - Friday, July 22, 2016
When in Transylvania, it seems fitting that blood is an accepted fo ...
- NEW! Billboards In Brazil Help Combat Zika Virus
Out to Launch, Amy Corr - Monday, July 18, 2016
With the Olympics weeks away, this concept should be on every stre ...
- NEW! Mysterious Tourism Campaign Asks Travelers: 'Where Am I?'
Out to Launch, Amy Corr - Friday, July 15, 2016
The Ontario Tourism Marketing Partnership Corporation launched a tourism campaign that beg ...
- SFMOMA 'Sees' Art With New Ad Campaign
MAD, Larissa Faw - Thursday, July 14, 2016
The San Francisco Museum of Modern Art and its agency Chemistry Cl ...
- Voices and Faces Project, Kinetic Tell The 'Ugly Truth' About Child Trafficking
MAD, Larissa Faw - Wednesday, July 13, 2016
Nonprofit The Voices and Faces Project and Kinetic Worldwide used MLB's All-St ...
- Alphabet's Wi-Fi Kiosks Do Much More Than Offer Free Wi-Fi
Around the Net in Mobile, Gavin O'Malley - Tuesday, July 5, 2016
Recode looks into those free Wi-Fi kiosks that Alphabet’s urban innovation divisi ...
- NEW! YWCA Met Chicago Celebrates 140th Birthday
Out to Launch, Larissa Faw - Wednesday, June 29, 2016
The YWCA Metropolitan Chicago is celebrating its 140th anniversary with the "Witho ...
- NEW! AIDES Campaign Running During EURO 2016: 'Make Love, Not War'
Out to Launch, Amy Corr - Monday, June 27, 2016
There is a ton of soccer taking place in France until Ju ...
- Billboard Advertisements Change Based On Speed Of Passing Cars
AI & IoT Daily, Chase Martin - Friday, June 24, 2016
Iot Technologies are starting to be used for more precisely targeting custome ...
- Why Is OOH Programmatic Media Buying Problematic?
Real-Time Daily, Jerry Gondek - Wednesday, June 22, 2016
Proponents of programmatic media buying promise far greater efficiency, speed and flexibili ...
- Why Offline Media Is Programmatic's Next Great Opportunity
Real-Time Daily, James Price - Friday, June 17, 2016
Thanks to the introduction and widespread adoption of digital billboards, programmatic ...
- Enterprise Rent-A-Car Teams With 'Star Trek'
Marketing Daily, Tanya Gazdik - Wednesday, June 15, 2016
"Through this partnership, Enterprise has the opportunity to extend the movie experien ...
- Bermuda Tourism Partners With Uber
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2016
The summer-long campaign promotes how, in less than two hours, East Coa ...
- Out-Of-Home Agency Posterscope USA Focuses On Real-Time Planning, Creative
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
Out-of-Home (OOH) agency Posterscope USA is pivoting to focus on dynamic creativ ...
- Ban On Body-Shaming Ads Puts Protein World In Spotlight Again
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 15, 2016
London mayor Sadiq Khan's ban of body-shaming advertisements in London's public trans ...
- Dos Toros Takes On Chipotle In New Campaign
MAD, Larissa Faw - Thursday, June 9, 2016
New York-based taqueria Dos Toros is riffing on Chipotle's food safety issu ...
- Newark Museum Campaign Tweaks Billboards
Marketing Daily, Nina Lentini - Wednesday, June 8, 2016
S3's Alaina Blekicki tells "Marketing Daily," "We wanted to up the ga ...
- Tequila Maker Likens Distilling Process To An Art Form
MAD, Larissa Faw - Friday, June 3, 2016
Tequila Avion is introducing what it is calling its first 360-brand platfo ...
- NEW! Snickers Creates DOOH Version Of Marilyn Monroe/Willem Dafoe Super Bowl Ad
Out to Launch, Amy Corr - Friday, June 3, 2016
Snickers launched a
digital out-of-home version of its new Super Bo ...