NEW! AIDES Campaign Running During EURO 2016: 'Make Love, Not War'

There is a ton of soccer taking place in France until July 10, when EURO 2016 concludes, with fans from all over the world coming together to root for their country's team. An out-of-home campaign from AIDES is encouraging fans from different countries to mingle -- and to do it safely. "Make love, not war," was photographed by Eric Traore and features naked soccer fans of all sexualities painted as their country's flag and getting close to another soccer fan painted in a different flag. "Blend together, safe together," reads copy on each ad. The campaign informs people that that the HIV epidemic is still active in Europe and central Asia. Thirty percent of HIV-positive people are still unaware that they carry the virus, and 142,000 new cases were diagnosed in 2014. TBWA\Paris created the campaign of love, seen here, here, here and here

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