There is a ton of soccer taking place in France until July 10, when
EURO 2016 concludes, with fans from all over the world coming together to root for their country's team. An out-of-home campaign from
AIDES is encouraging fans from different
countries to mingle -- and to do it safely. "Make love, not war," was photographed by
Eric Traore and features naked soccer fans of all sexualities painted as their country's flag and
getting close to another soccer fan painted in a different flag. "Blend together, safe together," reads copy on each ad. The campaign informs people that that the HIV epidemic is still active in
Europe and central Asia. Thirty percent of HIV-positive people are still unaware that they carry the virus, and 142,000 new cases were diagnosed in 2014.
TBWA\Paris created the
campaign of love, seen
here,
here,
here and
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.