- 'Two And A Half Men' Stays Raunchy With New Teaser Billboard
Around the Net In Media, Phyllis Fine - Wednesday, July 20, 2011
Hasn't been much outdoor advertising news lately for "Around the Net," ...
- Posterscope Deploys 'Near Field' Test, Could Revolutionize Outdoor Media Buys
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2011
In a media-buying first, Aegis' Posterscope this week rolled out the fir ...
- Coca-Cola Creates What May Be World's Greenest Billboard
Creative Media Blog, Amy Corr - Tuesday, July 19, 2011
Commuters in Manila can breathe easier and enjoy fresher air thanks ...
- 'End Is Near' Billboards No Reference To Rapture, Merely Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 12, 2011
No, it's not another apocalypse predictor with a calculator and a sure-fi ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- Levi's Extends 'Go Forth' Globally
Marketing Daily, - Wednesday, July 6, 2011
Levi's new global marketing campaign builds upon the brand's 2009 and 20 ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...
- Outdoor TV Bows 10 New Shows
MediaDailyNews, Erik Sass - Monday, June 27, 2011
Outdoor TV is unveiling ten new shows for its third-quarter programming line-u ...
- Constellation Wines Gets 'Naked' With New Line
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2011
The launch of Simply Naked follows a growing consumer trend that nam ...
- Freshpet Launches Major TV Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 1, 2011
The target audience for the brand is extremely well-defined: empty nesters a ...
- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- Telmar Releases Outdoor 'Suite'
MediaDailyNews, - Thursday, May 26, 2011
Media planning and buying software and systems developer Telmar Wednesday announced t ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Kraft's Halls Stages Irritation Opera
Marketing Daily, Aaron Baar - Saturday, May 21, 2011
The onset of allergy season can bring with it sore and scratc ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- Citgo Launches New Ad Push
Marketing Daily, - Tuesday, May 10, 2011
Citgo is launching a new ad campaign featuring real people and highlighti ...
- Posterscope Reorganizes U.S. Operations, Names Top Research, Digital Managers
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
Posterscope, the big, global out-of-home communications agency that operates under the aeg ...
- Redhook Launches Sassy Anniversary Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 2, 2011
The persona is achieved not by animating or anthropomorphizing the Redhook bottl ...
- Hankook Tire America Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
The company's biggest U.S. campaign includes TV and a billboard in N ...
- New WPP Unit Shifts Focus From Madison To 10th Avenue, Combines Outdoor, Mobile, Content, Performance
MediaDailyNews, Joe Mandese - Thursday, April 28, 2011
As far as streets go, New York City's Madison Avenue may sti ...
- Chico To SVP, National Sales, Clear Channel Outdoor
MediaDailyNews, Fern Siegel - Wednesday, April 27, 2011
Clear Channel Outdoor Holdings tapped Michael Chico as senior vice president, nation ...
- Outside Hub Rebrands as Outdoor Hub
Online Media Daily, - Friday, April 1, 2011
To better identify itself with its target audience of outdoor enthusiasts, 4-year-o ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- 'Bassmaster' Series Swims To Outdoor Channel
MediaDailyNews, David Goetzl - Thursday, March 10, 2011
The Outdoor Channel has acquired rights to rerun B.A.S.S. fishing shows abo ...
- Southern Comfort Mardi Gras Promo Taps Foursquare
Marketing Daily, - Monday, March 7, 2011
Brown-Forman's Southern Comfort brand is celebrating its roots during Mardi Gras wi ...
- Southern Comfort Embraces The Digital Mix
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
Southern Comfort's new campaign, timed with Mardi Gras in New Orleans ...