- NEW! How Much Gatorade Does A Football Team Drink To Make It To The Super Bowl?
Out to Launch, Amy Corr - Wednesday, February 5, 2014
How many bottles of Gatorade does it take to fuel an N ...
- Mini U.S.A. Rolling Out Biggest Campaign To Date
Marketing Daily, Karl Greenberg - Tuesday, February 4, 2014
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that t ...
- Pittsburgh Bus Shelters Outfitted With Mini Heaters For Highmark Campaign
Out to Launch, Amy Corr - Wednesday, February 5, 2014
Gimme shelter. As someone who is no fan of cold, wintry weathe ...
- AT&T Hails Olympians Through New App
Marketing Daily, Aaron Baar - Monday, February 3, 2014
Via the new app, dedicated digital site and video booths at even ...
- Lacoste Launches First TV Ad Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2014
The effort, from BETC Paris, also includes a print and outdoor componen ...
- Timex Says 'Wear It Well' In Huge Campaign
Marketing Daily, Karl Greenberg - Wednesday, January 15, 2014
Timex is launching a multimillion-dollar campaign, focusing on its heritage with ...
- Clear Channel Outdoor Picks Up Boston's South Station
MediaDailyNews, Erik Sass - Tuesday, January 14, 2014
Clear Channel Outdoor has acquired the advertising sales and management rights f ...
- Gas Pump of the Future Sees You Coming
MobileShopTalk, Chuck Martin - Wednesday, January 15, 2014
Multi-screen mobile commerce is starting to blend with targeted advertising at t ...
- CBS Outdoor, Lamar Raise Funds As Companies Transform
MediaDailyNews, Erik Sass - Tuesday, January 7, 2014
Two of the country's largest outdoor advertising companies, CBS Outdoor and Lam ...
- MasterCard Brings #PricelessNewYear To Times Square
Marketing Daily, Tanya Gazdik - Sunday, December 29, 2013
MasterCard is launching its largest digital and social campaign ever, focused ...
- New Ads Launch Nissan Rogue In Strong Market
Marketing Daily, Karl Greenberg - Friday, December 20, 2013
The guy who helmed "The Italian Job" movie, which features Mini Coope ...
- Walmart Tops Holiday Ads; Honda Tops Auto TV Ads
Marketing Daily, Karl Greenberg - Thursday, December 19, 2013
Advertising analytics firm Ace Metrix said that the big-box chain's position ...
- Nissan Touts NV200 Taxi For New York
Marketing Daily, Karl Greenberg - Sunday, December 8, 2013
The effort, via TBWA New York, includes video and digital content touti ...
- Out-of-Home Ad Revenues Up Again
MediaDailyNews, Erik Sass - Tuesday, December 3, 2013
Out-of-home advertising revenues rose again in the third quarter, according to t ...
- NEW! Tattoos Double As Coupons In Outdoor Campaign For Laser Removal
Out to Launch, Amy Corr - Wednesday, November 27, 2013
If only tattoo removal was this simple and painless. Fading Fast, ...
- 1D Brings 'Midnight Memories' To Clear Channel
Marketing Daily, Karl Greenberg - Monday, November 25, 2013
The promotion involved the band asking fans to post photos at Tumb ...
- Clear Channel Names Jacobs CRO/President Of Sales
MediaDailyNews, Erik Sass - Wednesday, October 23, 2013
Clear Channel Outdoor has named Walker Jacobs chief revenue officer and preside ...
- Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
Worldwide TV advertising spending grew modestly -- low-single-digit percentage gains -- ...
- Panda Express TV Spot Goes For Sweet Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 3, 2013
This time, the panda characters -- "Eddie" and "Tom-Tom" -- ponder becomi ...
- Outdoor Channel Kicks Off New Shows, Strikes 'Deadliest' Blow
MediaDailyNews, Fern Siegel - Wednesday, October 2, 2013
Outdoor Channel kicks off its Q4 programming this week. The cabler ...
- NEW! Coca-Cola Creates Pop-Up Park In City Setting
Out to Launch, Amy Corr - Tuesday, October 1, 2013
Coca-Cola may no longer be the top global consumer brand, but t ...
- NEW! Drop Everything For A Vacation On Heineken
Out to Launch, Amy Corr - Tuesday, September 24, 2013
If you were given the opportunity to drop everything at a moment&rsquo ...
- Jeremy Male Named CEO, CBS Outdoor Americas
MediaDailyNews, Erik Sass - Monday, September 9, 2013
Jeremy Male has been named CEO of CBS Outdoor Americas, the compa ...
- Gisele Audibles For H&M; Tom Silent For Uggs
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2013
Both halves of the world's best-paid celebrity couple are breaking new fa ...
- Out-of-Home Continues Revenue Upswing
MediaDailyNews, Erik Sass - Monday, August 26, 2013
Out-of-home advertising revenues increased 5% from around $2.1 billion in the seco ...
- Lamar Bulks Up Billboard Holdings
MediaDailyNews, Erik Sass - Monday, August 19, 2013
Lamar Advertising Co. is filling in some blank spots in its nation ...
- Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
On the heels of last week's deal naming Adap.tv its primary automati ...
- Fruitwater Launches Ad Campaign With Christina Applegate as Spokeswoman
Out to Launch, Amy Corr - Wednesday, August 14, 2013
fruitwater, the newest brand from glacéau, maker of vitaminwater and smartwater, launch ...
- Gap Woos Gen Y With 'Back to Blue'
Marketing Daily, Sarah Mahoney - Monday, August 12, 2013
In its latest step on the comeback trail, the Gap is returni ...
- Cellular One's First Celeb Campaign Launches 4G
Marketing Daily, Laurie Petersen - Wednesday, August 7, 2013
Margaret McKoin, CMO of Cellular One in-house marketing agency The Time Grou ...