- CC Media, Clear Channel Outdoor Names Bressler President, CFO
MediaDailyNews, Fern Siegel - Tuesday, July 30, 2013
Richard J. Bressler was tapped by CC Media Holdings and Clear Chann ...
- NEW! Clive Owen Vs. Clive Owen
Out to Launch, Amy Corr - Wednesday, July 31, 2013
Well this makes for an interesting media buy. We’ve all seen ...
- New Dust Cutter Lemonades Stress Authentic Origins
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Even in today's crowded, intensely competitive beverages category, the occasional new bra ...
- Ageless Hilfiger Preppies Finally Graduate High School
Marketing Daily, Karl Greenberg - Tuesday, July 23, 2013
The Hilfigers are back for a seventh season. Those multi-culti, borderline-solipsistic preppi ...
- Work Hard, Get Rewarded By A Snarky Trojan Horse
Out to Launch, Amy Corr - Wednesday, July 24, 2013
This Trojan horse rewards you with prizes, if you’re willing to u ...
- Beardvertising -- It's A Real Thing
Creative Media Blog, Amy Corr - Monday, July 22, 2013
There's never a shortage of atypical advertising, with outdoor ads that sme ...
- Platinum Equity Buys CBS Outdoor International For $225 Million
MediaDailyNews, Erik Sass - Tuesday, July 16, 2013
Platinum Equity, a private-equity firm based in Los Angeles, is paying $2 ...
- Lake Tahoe Targets San Franciscans
Marketing Daily, Tanya Gazdik - Monday, July 15, 2013
A campaign from the North Lake Tahoe Marketing Cooperative targets San Francis ...
- Citgo 'Fueling Good' On Social
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram a ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...
- U.S. Ad Spend Holds, Cable And Spanish-Language TV Rise
MediaDailyNews, Wayne Friedman - Tuesday, June 25, 2013
U.S. advertising spending in the first quarter of 2013 was virtually t ...
- LLBean Takes Its Discovery Schools Mobile
Marketing Daily, Sarah Mahoney - Monday, June 24, 2013
The retailer's first-ever "Discovery Tour" starts in New York, followed by su ...
- Outdoor Ad Revs Rise To $1.5 Billion
MediaDailyNews, Erik Sass - Friday, June 7, 2013
Out-of-home advertising revenue grew 4.5% from $1.4 billion in the first quart ...
- Boy Meets Billboard, Makes Good
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 4, 2013
Richards Group copywriter Matt Bull went solo, and hit the big ti ...
- Heineken Targets Adventure-Seeking Men
Marketing Daily, Tanya Gazdik - Monday, June 3, 2013
Heineken is launching a promotion today themed "Dropped" in which men ag ...
- New Jersey Proclaims Itself 'Stronger Than The Storm'
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2013
Superstorm Sandy is a fading image in New Jersey's rear view mirr ...
- Philly Reaps Rewards Of Research, Multiple Channels
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- 'Show Me' State Wants To Show You
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
Missouri Tourism and its advertising agency of record, the St. Louis offi ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- Destination XL's Pixelated Privates Cause Controversy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2013
"Once again, it's showing how this bigger man is just not treat ...
- Skyy Launches 'Be Part Of The Art'
Marketing Daily, Karlene Lukovitz - Tuesday, May 21, 2013
To support the debut of its new Skyy Infusions Moscato Grape variet ...
- Clear Channel Outdoor Unveils Consumer Networks
MediaDailyNews, Erik Sass - Monday, May 20, 2013
Clear Channel Outdoor is creating a new way for advertisers to b ...
- In Peru: Billboard Ads You Can Drink
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
A Clear Channel billboard in Peru, the first to extract drinking wat ...
- With Sale Imminent, Outdoor Channel Reports Ad Sales Growth
MediaDailyNews, David Goetzl - Friday, May 10, 2013
Outdoor Channel Holdings, which has a deal to be acquired by ...
- U.S. Still Largest Digital Out-of-Home Market; China Chases
Research Brief, Jack Loechner - Monday, May 13, 2013
According to a new report from PQ Media, the Global Digital Out-of-Ho ...
- Clear Channel: Radio Dips, But Station, Digital Revs Rise
MediaDailyNews, Erik Sass - Friday, May 3, 2013
Clear Channel said total revenues slipped 1% from $1.36 billion in t ...
- Campaign Formally Unveils The 'New' Del Taco
Marketing Daily, Karlene Lukovitz - Wednesday, May 1, 2013
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bel ...
- Subway Replaces Wraps With Flatbreads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 1, 2013
Subway in the UK is replacing wraps with low-fat flatbreads as ...
- InterMedia Makes New Bid For Outdoor Channel
MediaDailyNews, David Goetzl - Tuesday, April 30, 2013
The private equity firm that's been looking to acquire the Outdoor Chann ...
- A Campaign That Uses Its Noodle, Literally
Creative Media Blog, Amy Corr - Monday, April 22, 2013
Nothing beats indulging in various ethnic cuisines while on vacation but wh ...