- Heineken, Cadillac Among Tribeca Film Festival Sponsors
Marketing Daily, Karl Greenberg - Friday, April 19, 2013
Heineken has partnered with Vulture and 'New York Magazine' to back fi ...
- Calif. Lottery Gives People A Reason To Believe
Marketing Daily, Aaron Baar - Thursday, April 4, 2013
"We wanted a different, honest and optimistic approach to launching Powerball, o ...
- Post-Baby Beyonce Sizzles For H&M's Summer Spots
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2013
Turns out the rumors were true, and Beyonce is indeed the n ...
- Mobile & Those Outdoor Banner Ad 'Thingys'
Marketing: Travel, Jeffrey K. Rohrs - Monday, March 11, 2013
While wading into the waterfall of tweets on "the Twitter" a f ...
- Caribou Launches TV Spot, 3D Billboard, More
Marketing Daily, Karlene Lukovitz - Thursday, March 7, 2013
The 30-second TV spot, which will air in Minneapolis (Caribou's headquarters ci ...
- Sportsman Channel Tops Kroenke Bid For Outdoor Channel
MediaDailyNews, David Goetzl - Monday, March 4, 2013
The owners of the Sportsman Channel are determined to execute a merg ...
- Panera Bread Aims For Social 'Food Chain Reaction'
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
The overall "Live Consciously" campaign eschews a typical focus on products, inste ...
- FT Celebrates 125 Years With Print, Digital, Outdoor
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 13, 2013
A global marketing campaign will include a new print and online creati ...
- Watch Out For That Kid: Belgium Toyota Campaign Urges Safety When Backing Up
Creative Media Blog, Amy Corr - Monday, January 21, 2013
Happiness Brussels created a 3D road safety campaign for Toyota to rai ...
- CBS Restructures Outdoor Biz
MediaDailyNews, Erik Sass - Wednesday, January 16, 2013
CBS Corp. is shaking up its outdoor advertising business with a corpora ...
- 'Sign Up L.A.' Formed To Support Digital Billboards
MediaDailyNews, Erik Sass - Monday, January 14, 2013
The seemingly endless dispute over digital billboards in Los Angeles got y ...
- Arizona Takes Tourism Cue From The Stars
Marketing Daily, Aaron Baar - Wednesday, January 9, 2013
Complementing the state's national "In a word: Arizona" tourism effort, the campai ...
- Passersby Help Burt's Bees Billboard Show Before-And-After Effect
Creative Media Blog, Amy Corr - Monday, January 7, 2013
To launch a new line of hydrating moisturizing products, Burt's Bees plac ...
- Sun Shines On 'Most Depressing' Time Of Year
Around the Net In OMD Europe, Nina Lentini - Thursday, January 3, 2013
The Sun has launched a multichannel campaign featuring multiple prize giveaways aim ...
- Lewon To EIC, 'Backpacker'
MediaDailyNews, Fern Siegel - Monday, December 10, 2012
Dennis Lewon takes the editorial reins at 'Backpacker.' ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...
- Champagne Emphasizes Location In National Campaign
Marketing Daily, Tanya Gazdik - Monday, December 3, 2012
The sparkling wine Champagne can only come from the region of Champagn ...
- Outdoor Revenues Up 4.4%, Benefits From Digital OOH
MediaDailyNews, Erik Sass - Friday, November 30, 2012
Out-of-home advertising revenues grew 4.4% to over $1.5 billion in the thi ...
- Samsung UK Takes Over Digital Gateway
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 27, 2012
Samsung UK is taking over JC Decaux's new Cromwell Road Digital Gatew ...
- Lamar Acquires NextMedia Outdoor
MediaDailyNews, Erik Sass - Friday, November 23, 2012
November has been a busy month in terms of M&A activity ...
- Wall-To-Wall: Van Wagner Acquires Fuel Outdoor
MediaDailyNews, Erik Sass - Tuesday, November 20, 2012
Van Wagner Communications, the largest privately held outdoor advertising company in t ...
- Ben & Jerry's Turns Fans' Instagram Pix Into Ads
Marketing Daily, Karlene Lukovitz - Friday, November 16, 2012
The brand -- which currently has nearly 124,000 Instagram followers who "lik ...
- Clear Channel Dials Rev Uptick
MediaDailyNews, Erik Sass - Monday, November 5, 2012
CC Media Holdings, the parent company of Clear Channel Communications, reported th ...
- Homeless Campaign Spotlights Kids
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
In 2011, there were 16,000 homeless children in New York City, a ...
- Burt's Bees Deflakes With Billboard, Video
Marketing Daily, Sarah Mahoney - Friday, October 26, 2012
Each flake was actually a $3 off coupon -- 1,300 in a ...
- PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven ...
- Canoe's Lins Paddles To Clear Channel, Named CMO
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Vicki Lins has been named executive vice president and CMO for Cle ...
- Outdoor Partnership With Comcast, RCN Adds 1 Mil Homes
MediaDailyNews, David Goetzl - Wednesday, October 10, 2012
Outdoor Channel said it added 1 million-plus homes last month via dea ...
- Blu, Dorff Launch ECig Campaign
Marketing Daily, Aaron Baar - Wednesday, October 3, 2012
The campaign, which carries the theme "Rise from the ashes," features Dor ...
- To Promote TV Show, Faux Security Firm Analyzes Your Employee Potential
Creative Media Blog, Amy Corr - Monday, September 24, 2012
The most talked-about percentage of late has been 47%. Prior to tha ...