- Johnnie Walker Campaign Spotlights Flavor Profiles
Marketing Daily, Karlene Lukovitz - Tuesday, September 11, 2012
Dubbed "Where Flavour is King," the campaign is launching first in Afric ...
- Sears Auto Campaign Invokes Big Bad Wolf
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2012
A new campaign for Sears Auto Center relies on sketchy mechanics, desert ...
- Stride Gum Mint Goes Apple
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
An inspired rip-off of the Apple mien, Stride gum has created ...
- Making Mobile Security A Snap
Marketing Daily, Aaron Baar - Monday, August 13, 2012
SnapMyLife, a company that develops cloud-service applications for consumers, is launching ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- Telegraph To Promo Olympics Coverage On Tube
Around the Net In OMD Europe, Nina Lentini - Wednesday, July 18, 2012
The newspaper is working with CBS Outdoor to update the digital displ ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- New Applebee's Campaign: 'See You Tomorrow'
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2012
"'See You Tomorrow' represents the next step of our revitalization and ...
- Walgreens Offers Free HIV Testing
Marketing Daily, Sarah Mahoney - Tuesday, June 26, 2012
And in 138 additional stores, it is publicizing the free testing, usi ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- Fairway, Olympus Complete OOH Media Merge
MediaDailyNews, Erik Sass - Wednesday, June 20, 2012
Fairway Outdoor Advertising and Olympus Media will merge their assets to crea ...
- US Top Digital Out-Of-Home Market in 28 Countries
Research Brief, Jack Loechner - Friday, June 8, 2012
According to the Global Digital Out-of-Home Media Forecast 2012-2016, by PQMedia, tot ...
- Dunkin' Dazzles Broadway, With Hal Prince On Board
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2012
It's a scenario that is somewhat evocative of the book for ...
- Memphis Launches Billboard Campaign
Marketing Daily, Tanya Gazdik - Wednesday, May 30, 2012
Memphis is targeting vacationers and former city residents alike with a $350,0 ...
- Kinetic Scores 'Positive' Results WIth NFC-Enabled Outdoor Ads
MediaDailyNews, Steve McClellan - Tuesday, May 29, 2012
WPP out-of-home ad shop Kinetic and OOH vendor JCDecaux revealed results ...
- DPAA Issues RFP For Digital Media Summit
Raw, Joe Mandese - Thursday, May 17, 2012
The Digital Place-based Advertising Association (DPAA) has issued an RFP for submissio ...
- Place-Based, Especially Cinema, Drag DOOH Results: Report Projects More Demand In 2012
MediaDailyNews, Joe Mandese - Monday, April 23, 2012
On the cusp of the 2012-13 upfront advertising marketplace, new data indicat ...
- Campaign Spotlights New N.J. Neurosurgical Center
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The spot will run during prime time on ABC,CBS,Fox, and NBC ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- Tidy Cats Replaced Billboard After Stink
Around the Net In Brand Marketing, Nina Lentini - Friday, April 13, 2012
A rather confusing advertisement for cat litter in a Cincinnati neighborhood prompt ...
- Mike And Ike Split To Generate Renewed Interest
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The brand of chewy fruit-flavored candies will appear in packaging with eith ...
- Kim Crawford Wines Pairs Art Event, Campaign Shoot
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
The campaign seeks to convey the New Zealand wine label's "history ...
- Skype Launches Outdoor Campaign in UK
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 3, 2012
"When did it become OK to text Mum happy birthday?" asks ...
- Emirates Airline Repositions Brand
Marketing Daily, Tanya Gazdik - Sunday, April 1, 2012
Emirates is launching a campaign aimed at evolving the airline from ...
- Absolute Radio Reports Online Listening Up 7%
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
And they owe it all to Twitter. Earlier this month, as pa ...
- Piggly Wiggly Uncorks 'Local Since Forever'
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
The Charleston, S.C.-based chain is using a two-minute spot to kick o ...
- Chipotle Recycles Billboards For Earth Day
Marketing Daily, Karlene Lukovitz - Monday, March 26, 2012
Fans who buy a bag -- selling exclusively on Chipotle.com ($18) ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...
- Dairies Use Multimedia To Moo-ve The Needle
Marketing Daily, Karlene Lukovitz - Saturday, March 10, 2012
The campaign for Upstate Farms aims to differentiate its milk from non-loc ...
- NBCU Taps Arbitron PPM For 'Billion Dollar' Olympic Lab, Does Not Disclose What It's Paying
MediaDailyNews, Joe Mandese - Monday, March 12, 2012
In an important vote of confidence for Arbitron's portable people meter (PP ...