Work Hard, Get Rewarded By A Snarky Trojan Horse

by Amy Corr @MediaPostOTL, July 24, 2013

This Trojan horse rewards you with prizes, if you’re willing to use a little elbow grease. ASICS and its agency, Vitro, built a 16-foot-tall wooden horse that doubled as a personal trainer. The horse whispered, or should I say taunted, passersby at San Diego’s Imperial Beach until they took the ASICS Epic challenge. Users could do push-ups, pull-ups, use the Olympic rings or tsumani ropes -- and for every rep completed, the horse asked the athlete to say something random, like name one of the seven dwarves, a president, sing a Christmas song or name an ex-boyfriend. Once users finished, the horse spat out a prize for them. See it here.

ad campaign, out-of-home, outdoor

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