- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
For the first time, marketers spent more to advertise on the Intern ...
- Search Taking More Ad Dollars, But Where's It Coming From?
SearchBlog, Laurie Sullivan - Friday, April 11, 2014
Search and social compete for ad dollars. Analysts from J.P. Morgan belie ...
- Keyword Not Provided: How To Access Paid Search Query Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 10, 2014
Larry Kim wants to set the record straight. Marketers can still acce ...
- Marketers Up Mobile Search Spend By 135% In Q1 2014
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 9, 2014
Globally, mobile advertising grew sequentially by 35% in Q1 2014, and 13 ...
- Wake Up, Marketers - Consumer Trust In Brand Messages Waning
SearchBlog, Laurie Sullivan - Thursday, April 10, 2014
Just 22% of consumers trust emails from companies or brands, 13% tru ...
- SocialCode Debuts Post Predictions To Determine Paid Facebook Page Reach
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 10, 2014
SocialCode, for one, is rolling out Post Predictions -- a new servi ...
- How Search Concepts Evolve From Keywords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 9, 2014
Search engine marketers need to accept the fact that concepts will repla ...
- Kenshoo Steps Up Game, Secures $20M, Launches Predictive Optimization Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 8, 2014
Kenshoo on Wednesday will report closing $20 million in a venture capit ...
- How To Stop And Reset Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 4, 2014
Looking to breathe new life into paid-search campaigns? Crystal Santos tells ...
- Mervis Retargeting - Diamond In The Rough
SearchBlog, Laurie Sullivan - Friday, April 4, 2014
Seventy-nine-year-old Mervis Diamond Importers uses site retargeting to connect with consumers looki ...
- When AdWords Bids Increase And Traffic Falls
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 3, 2014
Ironically, raising bids on keywords can lower traffic to a Web sit ...
- Facebook's Social Focus Links Graph Search To Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 1, 2014
Facebook claims no connection between its work on Graph Search and t ...
- WPP's Sir Martin Sorrell Says Google Dominance Is Fueling Native Rush, But Transparency Is Key
Around the Net In MAD London, Sean Hargrave - Tuesday, April 1, 2014
The rush to native advertising is a reaction to Google being t ...
- Kenshoo Introduces K-Shoes
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 1, 2014
Kenshoo's April Fools' Day spoof has the company making shoes -- K-Shoe ...
- Marin SEM Integrates Environmental, Economic Data Into Digital Marketing Campaigns
SearchBlog, Laurie Sullivan - Tuesday, April 1, 2014
Marin Software has developed technology that allows advertisers to integrate weather, televisio ...
- How To Use AdWords Keyword Diagnosis Tool
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 28, 2014
Most marketers don't know they can analyze AdWords campaign keywords through ...
- Top 20% Of Automakers Drive 81% Of Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 27, 2014
Data detailing the top automotive manufacturers in paid search on desktop a ...
- Mobile Becoming Dominant Search Channel
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 19, 2014
Mobile devices will account for 50% of Google paid-search clicks by Decemb ...
- Jaywing Buys Search Agency Epiphany For Up To GBP18m
Around the Net In MAD London, Sean Hargrave - Wednesday, March 19, 2014
Jaywing, formerly known as 20:20 Group, has bought search engine specialists Epipha ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2014
Data plays a major role in how President Barack Obama's administration targe ...
- Trulia Sinks $45 Million Into First National Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 17, 2014
Trulia launched its first national campaign Monday dubbed the Moment of Trul ...
- Brands Could Capitalize On Google's Money Machine Printing Press
SearchBlog, Laurie Sullivan - Tuesday, March 18, 2014
Most CEOs spend many waking minutes thinking about industry challenges and h ...
- Really - Only 1% Of Search Advertisers Drive 82% Of Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 14, 2014
If you believe the results of a recent study conducted by AdGoor ...
- Yahoo Search Integrates Yelp Ratings
SearchBlog, Laurie Sullivan - Thursday, March 13, 2014
Local query results and content from neighborhood stores have become the foc ...
- Google Starts Rolling Out Consumer Rating Annotations For Search Ads
SearchBlog, Laurie Sullivan - Tuesday, March 11, 2014
Opinions. Some people put a lot of weight behind them when maki ...
- Turning Negative Keyword Lists Into A Positive Experience
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 5, 2014
Marketers with experience in using negative keywords might want to skip th ...
- Wahl Gets Men's Grooming Needs
Marketing Daily, Aaron Baar - Monday, March 3, 2014
"Men don't differentiate the way the industry does between clippers and trimmer ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- How To Use Undervalued Search Methods That Gain Clicks
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 28, 2014
Search engine results page influence, site engagement, phone and chat content, soci ...
- Amazon Leads BestBuy, BoA And Apple By Miles In Mobile Search Buys
MoBlog, Steve Smith - Friday, February 28, 2014
The #1 desktop search advertiser online is also the top advertiser ...