- WPP's Sir Martin Sorrell Says Google Dominance Is Fueling Native Rush, But Transparency Is Key
Around the Net In MAD London, Sean Hargrave - Tuesday, April 1, 2014
The rush to native advertising is a reaction to Google being t ...
- Kenshoo Introduces K-Shoes
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 1, 2014
Kenshoo's April Fools' Day spoof has the company making shoes -- K-Shoe ...
- Marin SEM Integrates Environmental, Economic Data Into Digital Marketing Campaigns
SearchBlog, Laurie Sullivan - Tuesday, April 1, 2014
Marin Software has developed technology that allows advertisers to integrate weather, televisio ...
- How To Use AdWords Keyword Diagnosis Tool
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 28, 2014
Most marketers don't know they can analyze AdWords campaign keywords through ...
- Top 20% Of Automakers Drive 81% Of Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 27, 2014
Data detailing the top automotive manufacturers in paid search on desktop a ...
- Mobile Becoming Dominant Search Channel
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 19, 2014
Mobile devices will account for 50% of Google paid-search clicks by Decemb ...
- Jaywing Buys Search Agency Epiphany For Up To GBP18m
Around the Net In MAD London, Sean Hargrave - Wednesday, March 19, 2014
Jaywing, formerly known as 20:20 Group, has bought search engine specialists Epipha ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2014
Data plays a major role in how President Barack Obama's administration targe ...
- Trulia Sinks $45 Million Into First National Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 17, 2014
Trulia launched its first national campaign Monday dubbed the Moment of Trul ...
- Brands Could Capitalize On Google's Money Machine Printing Press
SearchBlog, Laurie Sullivan - Tuesday, March 18, 2014
Most CEOs spend many waking minutes thinking about industry challenges and h ...
- Really - Only 1% Of Search Advertisers Drive 82% Of Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 14, 2014
If you believe the results of a recent study conducted by AdGoor ...
- Yahoo Search Integrates Yelp Ratings
SearchBlog, Laurie Sullivan - Thursday, March 13, 2014
Local query results and content from neighborhood stores have become the foc ...
- Google Starts Rolling Out Consumer Rating Annotations For Search Ads
SearchBlog, Laurie Sullivan - Tuesday, March 11, 2014
Opinions. Some people put a lot of weight behind them when maki ...
- Turning Negative Keyword Lists Into A Positive Experience
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 5, 2014
Marketers with experience in using negative keywords might want to skip th ...
- Wahl Gets Men's Grooming Needs
Marketing Daily, Aaron Baar - Monday, March 3, 2014
"Men don't differentiate the way the industry does between clippers and trimmer ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- How To Use Undervalued Search Methods That Gain Clicks
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 28, 2014
Search engine results page influence, site engagement, phone and chat content, soci ...
- Amazon Leads BestBuy, BoA And Apple By Miles In Mobile Search Buys
MoBlog, Steve Smith - Friday, February 28, 2014
The #1 desktop search advertiser online is also the top advertiser ...
- What Major TV Events Can Teach Marketers About SEM
Search & Performance Marketing Daily, Tamara Knight - Friday, February 28, 2014
There is a lot to be learned about search engine marketing fr ...
- Yandex, Google Partner In RTB Display Ad Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2014
Google has partnered with Yandex, Russia's largest search engine, in a de ...
- Search Firm Didit Acquires New York's LVM Group
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
In what seems like an unlikely match at first glance, digital marketi ...
- Google Voice Search In Chrome Goes One-Button Hands Free
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
Google has turned Chrome hands free by allowing Chrome users to s ...
- 3Q Digital Acquires iSearch Media
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2014
Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Med ...
- How Brands See Green Through Google Shopping Campaigns
SearchBlog, Laurie Sullivan - Tuesday, February 18, 2014
Search on the keyword "green" in Google's search engine, and query resul ...
- Tracking Conversion Efforts
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 14, 2014
Conversion tracking works for more than online purchases. Margot Da Chunha sugges ...
- 1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2014
Voice search, Sitelinks and click-to-call features from Google and Bing make ...
- Bing Expands Mobile SiteLinks In U.S., Reaches Into Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2014
Microsoft will expand access to Sitelinks running mobile search engine campaigns acro ...
- How To Triple AdWords Click-Through Rates
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 13, 2014
Larry Kim serves up some tips on how to increase AdWords click-throu ...
- The Super Bowl Conundrum Of Tying TV Ads To The Web
SearchBlog, Laurie Sullivan - Thursday, February 13, 2014
Type in a URL or click on a link that takes y ...
- First Toyota Scion, Now Ford Deepens Search Marketing Investments
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 11, 2014
Ford Motor is steering more dealer advertising dollars toward digital media a ...