- How Scion Turned Local Campaign Into Nationwide Co-Op Search Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
The latest Scion digital marketing campaign will drive online Web traffic fr ...
- Yahoo Pulls In Yelp To Attract Search, Brand Paid-Search Ad Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 9, 2014
Yahoo will partner with consumer reviews site Yelp in an effort ...
- Google's PLA Show Most Growth In Mobile
Around the Net in Mobile, Gavin O'Malley - Friday, February 7, 2014
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such ...
- Google Making Changes To Conversion Metrics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 5, 2014
Google will make a change this month in how AdWords conversions a ...
- Search Marketers Troubled Over Measuring Social and Mobile ROI
SearchBlog, Laurie Sullivan - Tuesday, February 4, 2014
Marketers continue to struggle with measuring their return on investment in ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Magnetic Opens UK Office, Plans Further Expansion In Europe, Canada
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 31, 2014
Magnetic has opened its first international office in London and appointed Lu ...
- Google And Facebook: Analyzing What's Said (And Not) In Earnings Reports
SearchBlog, Laurie Sullivan - Friday, January 31, 2014
Analyzing sentiment has become second nature for online marketers prior to designi ...
- PCs Still Own Majority Of Search Dollars
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
A paid-search study from Kenshoo found that in Q4 2013, clicks ro ...
- Google To Pay Vringo Royalties From AdWords Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
Google has been ordered to pay I/P Engine, a patent licensing subsidia ...
- Annual SEM Study Uncovers Trends And Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 29, 2014
An annual search engine marketing study reveals some of the top tool ...
- PLA Cost Per Click Rises; ROI Remains Stable
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
The cost per click (CPC) rose for text and product listing ad ...
- The Best Biggest Strategies, Per Google
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
AdWords gurus hosted a Hangout to discuss different bidding strategies that markete ...
- Samsung, Google Sign Patent Agreement
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
Samsung has signed a patent agreement with Google to share technologies. ...
- Behavior Analysis Triggering Increase In Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2014
The ability for search engines to analyze behavior remains an extremely importa ...
- Google's Future In Lights, Camera, Brand Publishing
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Robert Hof sat down to talk with Google's Susan Wojcicki about everythi ...
- AdSense Direct Could Increase Profits In Google's Coffer
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
Google, still heavily dependent on revenue from advertising, has added another to ...
- A Search For SEOP Spells Digital Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
What does SEOP.com want with the URL digitalmarketing.com? The company, which focus ...
- 11 Points To Defining A Good CTR
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 24, 2014
While there's not definitive answer, marketers frequently are asked to define wh ...
- 20% Of Shoppers Click On PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
One in five shoppers clicked on a link in a product listi ...
- YP CMO Checchi Shares Local Mobile Plans For 2014
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 23, 2014
Consumers now hold the world's information in the palm of their han ...
- Yahoo Says Goodbye To Referrer Data As It Secures Searches
SearchBlog, Laurie Sullivan - Thursday, January 23, 2014
Data collection tactics by the National Security Agency (NSA) appear to ha ...
- Microsoft Bing Wants A Piece Of China
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 21, 2014
Microsoft will allocate more resources this year to support the Chinese sear ...
- One Option For Grading Google AdWords Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 21, 2014
Sam Owen takes us through how to audit campaigns using an upgra ...
- The Cost Per Click On Retail Sites Could Offset Those On Search Engines
SearchBlog, Laurie Sullivan - Tuesday, January 21, 2014
For the first time this past holiday season, brands had an opportuni ...
- Seeing Marketing Though Google Smart Lenses
SearchBlog, Laurie Sullivan - Friday, January 17, 2014
Google has become a huge part of a brand's online marketing strateg ...
- DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants ...
- CPCs Play Ping-Pong With Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 16, 2014
The cost per click (CPC) for paid-search and product listing ads runni ...
- How To Get The Most From Search Typos
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 15, 2014
Carrie Albright looks at how paid-search ad campaigns perform when considering misspellin ...
- Exchange Developer Bonomo Leaves WPP's Spafax For Catalyst
Real-Time Daily, Joe Mandese - Sunday, January 12, 2014
Patrick Bonomo is out as COO of WPP's Spafax Networks unit, a ...