- Voice Search May Lower CPCs
SearchBlog, Laurie Sullivan - Thursday, January 9, 2014
The longer phrases spoken in voice search queries create a much clos ...
- Search Mojo Rebrands As Marketing Mojo: Sign Of The Times
MAD, Laurie Sullivan - Friday, January 3, 2014
Search Mojo has become the latest search marketing agency to rebrand. T ...
- Linkify SDK Aims To Simplify Mobile Search
Mobile Marketing Daily, Laurie Sullivan - Friday, January 3, 2014
Japanese startup Studio Ousia has created a software development kit (SDK) f ...
- Google's Expandable Knowledge Graph Ads Will Change The Way Marketers Think About Search
SearchBlog, Laurie Sullivan - Monday, January 6, 2014
Google has been testing ads in expandable Knowledge Graph listing in sear ...
- Challenges B2Bs Face Moving From Search To Social
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Kevin Lee points to unique challenges B2B online marketers have when movi ...
- What Search Will Look Like In 2014
SearchBlog, Laurie Sullivan - Thursday, January 2, 2014
Ah, welcome -- we have officially entered 2014. Hang on, because sear ...
- 5 Wishes For Marketers In 2014, Rather Than Predictions
SearchBlog, Laurie Sullivan - Tuesday, December 31, 2013
Predictions are plentiful during the final 24 hours of a calendar yea ...
- One Out of Three Paid Search Clicks on Mobile
Research Brief, Jack Loechner - Monday, December 30, 2013
According to the Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Ear ...
- 5 Advanced Geotargeting Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 24, 2013
Kevin Lee analyzes five areas that marketers may not think about wh ...
- The Metrics Are Worthless Without Accurate Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 24, 2013
Jacob Fairclough gives us three important metrics for ad testing. It ma ...
- Paid-Search Campaign Clean-Up List
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 23, 2013
Before we roll into 2014, clean out the old campaigns. Graphic targeti ...
- Your 2014 Online Marketing Plan
Marketing: Causes, Lauren Kade - Monday, December 23, 2013
Hope you all are having a wonderful giving season. This being t ...
- Product Listing Ad Images Worth More With Less Clicks
Online Media Daily, Laurie Sullivan - Friday, December 20, 2013
Product listing ads (PLAs) have begun to have a major impact ...
- Data Suggests Marketers Will Diminish Use Of Text-Based Search Ads For PLA Images
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 20, 2013
Google's focus on combining text-based ads with images in search engine que ...
- Pay Attention, Non-Profits: Google Grants An Allowance To Some Of You
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 20, 2013
Kelsey Halloran tells us how some non-profits can advertise on Google AdWor ...
- Bringing Big Data To Paid Search
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 18, 2013
Search Engine Watch has posted an article calling paid search Big Da ...
- What You Missed At MediaPost's Search Insider Summit
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 18, 2013
Erik Ford did a good job recapping the winter MediaPost Search Insid ...
- 33% Of Paid-Search Clicks Coming From Mobile Devices
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
U.S. advertisers have already spent nearly 50% more on paid-search ads ...
- Email Marketing Will Fail If Brands Can't Get The Rest Of The Process Working Correctly
SearchBlog, Laurie Sullivan - Monday, December 16, 2013
Brand-name inclusion in shipping confirmation emails produced a 7% increase in uniq ...
- Paid Search For Branding
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Google started a mantra suggesting that brands use paid-search ads to rai ...
- What Search Marketers Should Expect In 2014
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 12, 2013
Sam Owen describes what he believes are 16 changes coming to Goog ...
- Tips For Competing In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 12, 2013
Brad McMillen gives marketers a guide that will help to improve paid-sear ...
- Search Data Key To Intuit's Customer Approach
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Intuit has developed a customer-first approach supported through search engine marketing. ...
- Dispop Takes On Google Display Ads
SearchBlog, Laurie Sullivan - Wednesday, December 11, 2013
The fledgling display and retargeting company Dispop thinks its technology can out ...
- Will Native Ads Turn Google.com Into An Ecommerce Site?
SearchBlog, Laurie Sullivan - Tuesday, December 10, 2013
It will become natural for consumers to click on native ads ...
- How To Pass Advanced Search Certification On First Try
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 9, 2013
Margot da Chunha provides some tips on passing the Google AdWords Advanc ...
- Bing Releases Top Ad Search List For 2013
Online Media Daily, Laurie Sullivan - Friday, December 6, 2013
Bing has released a list of the Top 10 Advertising Campaigns a ...
- U.S. Retailers Up Ad Spend This Holiday Season
Online Media Daily, Laurie Sullivan - Thursday, December 5, 2013
U.S. retailers spent the most on paid-search ads during the holiday weeken ...
- Search Works - But Can The Web Site Handle Traffic, Commerce?
SearchBlog, Laurie Sullivan - Thursday, December 5, 2013
You're building great search campaigns and optimizing Web sites to serve a ...
- For Naysayers Who Don't Believe The Native Format Is A Form Of Paid-Search Ad
SearchBlog, Laurie Sullivan - Wednesday, December 4, 2013
Pull up the Interactive Advertising Bureau's (IAB) The Native Advertising Playbook releas ...