- Google's Future In Lights, Camera, Brand Publishing
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Robert Hof sat down to talk with Google's Susan Wojcicki about everythi ...
- AdSense Direct Could Increase Profits In Google's Coffer
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
Google, still heavily dependent on revenue from advertising, has added another to ...
- A Search For SEOP Spells Digital Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
What does SEOP.com want with the URL digitalmarketing.com? The company, which focus ...
- 11 Points To Defining A Good CTR
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 24, 2014
While there's not definitive answer, marketers frequently are asked to define wh ...
- 20% Of Shoppers Click On PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
One in five shoppers clicked on a link in a product listi ...
- YP CMO Checchi Shares Local Mobile Plans For 2014
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 23, 2014
Consumers now hold the world's information in the palm of their han ...
- Yahoo Says Goodbye To Referrer Data As It Secures Searches
SearchBlog, Laurie Sullivan - Thursday, January 23, 2014
Data collection tactics by the National Security Agency (NSA) appear to ha ...
- Microsoft Bing Wants A Piece Of China
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 21, 2014
Microsoft will allocate more resources this year to support the Chinese sear ...
- One Option For Grading Google AdWords Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 21, 2014
Sam Owen takes us through how to audit campaigns using an upgra ...
- The Cost Per Click On Retail Sites Could Offset Those On Search Engines
SearchBlog, Laurie Sullivan - Tuesday, January 21, 2014
For the first time this past holiday season, brands had an opportuni ...
- Seeing Marketing Though Google Smart Lenses
SearchBlog, Laurie Sullivan - Friday, January 17, 2014
Google has become a huge part of a brand's online marketing strateg ...
- DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants ...
- CPCs Play Ping-Pong With Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 16, 2014
The cost per click (CPC) for paid-search and product listing ads runni ...
- How To Get The Most From Search Typos
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 15, 2014
Carrie Albright looks at how paid-search ad campaigns perform when considering misspellin ...
- Exchange Developer Bonomo Leaves WPP's Spafax For Catalyst
Real-Time Daily, Joe Mandese - Sunday, January 12, 2014
Patrick Bonomo is out as COO of WPP's Spafax Networks unit, a ...
- Voice Search May Lower CPCs
SearchBlog, Laurie Sullivan - Thursday, January 9, 2014
The longer phrases spoken in voice search queries create a much clos ...
- Search Mojo Rebrands As Marketing Mojo: Sign Of The Times
MAD, Laurie Sullivan - Friday, January 3, 2014
Search Mojo has become the latest search marketing agency to rebrand. T ...
- Linkify SDK Aims To Simplify Mobile Search
Mobile Marketing Daily, Laurie Sullivan - Friday, January 3, 2014
Japanese startup Studio Ousia has created a software development kit (SDK) f ...
- Google's Expandable Knowledge Graph Ads Will Change The Way Marketers Think About Search
SearchBlog, Laurie Sullivan - Monday, January 6, 2014
Google has been testing ads in expandable Knowledge Graph listing in sear ...
- Challenges B2Bs Face Moving From Search To Social
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Kevin Lee points to unique challenges B2B online marketers have when movi ...
- What Search Will Look Like In 2014
SearchBlog, Laurie Sullivan - Thursday, January 2, 2014
Ah, welcome -- we have officially entered 2014. Hang on, because sear ...
- 5 Wishes For Marketers In 2014, Rather Than Predictions
SearchBlog, Laurie Sullivan - Tuesday, December 31, 2013
Predictions are plentiful during the final 24 hours of a calendar yea ...
- One Out of Three Paid Search Clicks on Mobile
Research Brief, Jack Loechner - Monday, December 30, 2013
According to the Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Ear ...
- 5 Advanced Geotargeting Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 24, 2013
Kevin Lee analyzes five areas that marketers may not think about wh ...
- The Metrics Are Worthless Without Accurate Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 24, 2013
Jacob Fairclough gives us three important metrics for ad testing. It ma ...
- Paid-Search Campaign Clean-Up List
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 23, 2013
Before we roll into 2014, clean out the old campaigns. Graphic targeti ...
- Your 2014 Online Marketing Plan
Marketing: Causes, Lauren Kade - Monday, December 23, 2013
Hope you all are having a wonderful giving season. This being t ...
- Product Listing Ad Images Worth More With Less Clicks
Online Media Daily, Laurie Sullivan - Friday, December 20, 2013
Product listing ads (PLAs) have begun to have a major impact ...
- Data Suggests Marketers Will Diminish Use Of Text-Based Search Ads For PLA Images
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 20, 2013
Google's focus on combining text-based ads with images in search engine que ...
- Pay Attention, Non-Profits: Google Grants An Allowance To Some Of You
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 20, 2013
Kelsey Halloran tells us how some non-profits can advertise on Google AdWor ...