Google's focus on combining text-based ads with images in search engine query results continues to give Amazon grief. Recent data from companies like AdGooroo, Marin and others shows that these ads
attract advertisers and generate more clicks and conversions. It's likely to be the way of the future, where text-based ads slowly fade out and image-based ads take their place. A Wall Street
article doesn't provide that analysis, but rather the fodder for this type of thinking. Google and Bing call image-based ads product listing ads or PLAs.
Read the whole story at Wall Street Journal »