- The Native Paid-Search Text Ad
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 27, 2013
Cassie Oumedian tells us how to set up Yahoo in-stream ads, ...
- Custom Dimensions In Universal Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 26, 2013
Google has added custom dimensions to its Universal Analytics feature. Jeff Ba ...
- Google's Trusted Store Ratings Appear In Paid Search, PLAs
Online Media Daily, Laurie Sullivan - Monday, November 25, 2013
Google has linked AdWords to its Trusted Store certification program. The servi ...
- Tablet Shipments Overtake Worldwide PC Shipments In 2014
SearchBlog, Laurie Sullivan - Tuesday, November 26, 2013
Tablets will nearly out-ship half of the world's PC shipments in 20 ...
- Live Chat Customer Service Connects SEO, Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 25, 2013
While I'm a bit skeptical about the benefits of live chat ...
- Publishers Seeing Rise In Custom Native Ads
Online Media Daily, Laurie Sullivan - Thursday, November 21, 2013
Publishers looking for ways to offset losses from the growth in programmat ...
- Google Ventures-Backed Trada Restructures For Future
Online Media Daily, Laurie Sullivan - Thursday, November 21, 2013
Reports have Google Ventures-backed search engine marketing company Trada closing its door ...
- What It Takes To Earn Search Clicks
SearchBlog, Laurie Sullivan - Thursday, November 21, 2013
Marketers often get it wrong. They assume certain keywords will attract consume ...
- Bing Ads Casts Broad Keyword Net, Helps Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, November 18, 2013
Microsoft has begun to allow advertisers to target Bing Ads using broad-mat ...
- Cyber Monday Paid-Search Tips
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 18, 2013
Shop.org forecasts that online holiday sales could grow between 13% and 1 ...
- Why The Future Of Google, Bing, Yahoo Search Ads Should Combine PLAs, Text, Video
SearchBlog, Laurie Sullivan - Thursday, November 14, 2013
When Google integrates a product listing ad (PLA) and paid-search text a ...
- Nuances Between Paid Search And Paid Social
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 12, 2013
Paid social campaigns will become the buzz phrase in 2014, as markete ...
- Search Marketing Job Responsibilities Changing To Support Both Paid, Organic
SearchBlog, Laurie Sullivan - Friday, November 8, 2013
Top salaries for search engine marketing have fallen across the board. T ...
- Changing Face Of SEO: Some Say It's Dead - But SEMs Know Better
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 5, 2013
The umbrella for search engine optimization known as search engine marketing continu ...
- Tablet, Laptop Search Conversions Beginning To Look Similar
Online Media Daily, Laurie Sullivan - Tuesday, November 5, 2013
Tablets are beginning to feel more like laptops, confirming an assumption ma ...
- Why Search CPCs Continue To Rise
SearchBlog, Laurie Sullivan - Monday, November 4, 2013
The cost per click on search campaigns for retailers and brands continu ...
- How Businesses Waste Paid-Search Ad Budgets
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 23, 2013
Erin Sagin tells us about the five most common ways marketers was ...
- B2B Search Tips To Prepare For Q1 2014
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 23, 2013
Thinking ahead to 2014? Joseph Kerschbaum gives B2B marketers tips on usi ...
- Marketers Prepare For Shortened Holiday Shopping Season
Online Media Daily, Laurie Sullivan - Friday, October 18, 2013
This year marketers face a shorter holiday season. Hanukkah begins at sundo ...
- Google Earnings Rise, Place Focus On Diversification
Online Media Daily, Laurie Sullivan - Thursday, October 17, 2013
Paid clicks rose 26% in Q3 2013 compared with the year-ago quart ...
- Prices On Paid-Search Ads Fall, But Google Still Profits
SearchBlog, Laurie Sullivan - Friday, October 18, 2013
A decline in the aggregated cost per click for paid-search ads ...
- 18 Paid-Search Tips For A Tight Budget
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 17, 2013
Not much in the coffer for a paid-search campaign? Manish Bhalla tel ...
- Hidden Searches And From Whom
SearchBlog, Laurie Sullivan - Thursday, October 17, 2013
Some 64% of adults have searched for something they would like ...
- How The Loss Of Keyword Data Shines Light On Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 16, 2013
Most marketers believe that by December organic keyword data from Google wi ...
- Google Paid-Search CPCs Rise As CTRs Decline
Online Media Daily, Laurie Sullivan - Wednesday, October 16, 2013
It's becoming a bit more expensive to run a search campaign. T ...
- Programmatic, Not Mobile, Drives Ad Growth
Online Media Daily, Mark Walsh - Friday, October 11, 2013
Mobile advertising jumped 145% to $3 billion in the first half ...
- Search Spend Rises, Ups Click Volume, CTR
Online Media Daily, Laurie Sullivan - Thursday, October 10, 2013
U.S. marketers spent 10% more on search campaigns during the third quart ...
- Halloween Costume Search Trends Tell Us What's Knocking At The Door
SearchBlog, Laurie Sullivan - Friday, October 11, 2013
Plan to see plenty of Minions, Minnies, Wonder Womans, and "The Gre ...
- Yahoo Outpaces Google In Mobile Search
Online Media Daily, Laurie Sullivan - Wednesday, October 9, 2013
Yahoo now sees 31% of its searches on mobile devices, slightly outpaci ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...