Paid social campaigns will become the buzz phrase in 2014, as marketers learn how to pivot between search and social. Melissa Mackey points out the nuances between the two media and explains that in
many ways, social paid-search ads act more like display than search. She provides Facebook audience tips, LinkedIn audience tips, social paid-search ad optimization, and social paid-search campaign
optimization. Read the article
here.
Read the whole story at Search Engine Watch »
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Steve, Thanks for catching that. Fixed.