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The Native Paid-Search Text Ad

  • PPC Hero, Wednesday, November 27, 2013 10:15 AM
Cassie Oumedian tells us how to set up Yahoo in-stream ads, a form of paid-search text ad that serves up in the user's organic content stream. Some refer to it as a native ad. Yahoo released the format earlier this year. Oumedian provides screen shots to demonstrate how they work. The algorithm analyzes bid, click-through rate, location targeting and competition in the auction to determine when and where your ad serves up. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.