- Rethinking Content Marketing
SearchBlog, Laurie Sullivan - Friday, August 16, 2013
Have you seen a rainbow eucalyptus tree? They look as if someo ...
- Google Glass Shows Brands Importance Of Targeted Info
Online Media Daily, Laurie Sullivan - Tuesday, August 6, 2013
Marketers wondering how their optimization efforts will pay off need only lo ...
- Paid Search: Breaking Down Goals To Accomplish Tasks
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
Just getting started in paid-search marketing or need a refresher on so ...
- Paid-Search Ad Structure For Newbies
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
Tina Kelleher posted a cheat sheet to visualize exact, phrase, and bro ...
- How To Curtail Five PLA Clicks In One Minute
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2013
Sean Quadlin spoke with a small business owner who brought up so ...
- IgnitionOne Appoints John Ragals COO, Pushes Tech Efforts
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Glob ...
- I Know Something You Don't
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Sharing information remains one of the most important ingredients for a successf ...
- Why Costs Per Click On Brand Terms Continue To Rise On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
The cost per click per brand name on Google continues to ris ...
- Data Finally Migrating Into Other Media
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Some 71% of marketers said data integration delivers more relevant messages ...
- Google Tinkers With AdWords Quality Score
SearchBlog, Laurie Sullivan - Monday, July 29, 2013
Google has made some updates on how the company reports quality scor ...
- FTC Lawsuits Could Hit Search Engines This Year
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
Recent letters sent to about two dozen search engines from the Feder ...
- Bing Works Out Credit Card Kinks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 24, 2013
There are several ways to pay for advertising charges on Bing, b ...
- Business Supply Increases Revenue By 37%
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 24, 2013
Online retailer of office supplies Business Supply increased revenue from Google Produ ...
- Monitoring Campaigns In Less Than 10 Minutes
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 23, 2013
Melissa Mackey shows marketers how they can keep a close eye ...
- Google's Himax Chip Investment Will Impact Online Ad Industry
Online Media Daily, Laurie Sullivan - Monday, July 22, 2013
Google's investment in a Taiwanese semiconductor subsidiary will give the company ...
- Enhanced Campaigns Costing Auto Dealers More For Mobile
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 22, 2013
Gold Coast Cadillac is paying Google an average of $3.24 when ...
- Google Generates $13B In Advertising
Online Media Daily, Laurie Sullivan - Thursday, July 18, 2013
Google reported generating $13.1 billion -- or 93% of consolidated revenue ...
- Mobile Search Investments Rise With CPCs, CTRs Fall
Online Media Daily, Laurie Sullivan - Thursday, July 18, 2013
Marketers spent 16% more on paid-search campaigns in Q2 2013, compared wi ...
- The 10-Minute Paid-Search Audit
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 18, 2013
It's common. Too many things to do and not enough time ...
- Tips To Lower Cost Per Click By Optimizing The Quality Score
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 17, 2013
Larry Kim tells us how quality scores influence the cost marketers p ...
- Stores Sharpen Focus On Mobile Email, Paid Search
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2013
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," fin ...
- Yahoo's Profits Up, Future Focuses On Mobile
Online Media Daily, Laurie Sullivan - Tuesday, July 16, 2013
Yahoo's profits rose 46% in the second quarter, but sales came ...
- Google Mobile Study Identifies SEO, Paid-Search Clicks
Online Media Daily, Laurie Sullivan - Tuesday, July 16, 2013
A study on more than 300 U.S. AdWords accounts from 12 k ...
- Prep Work To Scale Up Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 16, 2013
Eric shares tips on prep work to quickly build out and sca ...
- Search Engine Optimization Takes Backseat To Paid Search
SearchBlog, Laurie Sullivan - Tuesday, July 16, 2013
Paid-search budgets continue to dominate media marketing investments for retailers. The U. ...
- Connecting Microsoft, Bing Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2013
Dare Obasanjo explains how Microsoft will require all marketers to log in ...
- PLAs Let Businesses Monopolize Search Results
SearchBlog, Laurie Sullivan - Monday, July 15, 2013
The addition of Google product listing ads has opened a new li ...
- How To Work The Paid-Search Keyword Matches
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Phrase match terms can produce slightly cheaper leads, according to Amanda WestBoo ...
- Search Spending Rises Across Google, Bing
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Search marketers spent between 18% and 22% more on paid-search ads duri ...
- Checking AdWords Campaigns From This List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 3, 2013
Phil Kowalski provides a check list companies should consider when auditing AdWor ...