- Paramount+ Launching Its First Mobile-Only Plan, In LatAm
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
The low-priced, ad-free plan seeks to grow the streamer's subscriber base ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- Paramount Touts 'Popular Is Paramount' Campaign
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
The brand image/trade campaign "Popular is Paramount" highlights content production and t ...
- Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming Platforms
TV Watch, Wayne Friedman - Wednesday, March 8, 2023
CBS still says programming size matters in linear TV and streaming. Do ...
- Paramount Global Reportedly In Talks To Sell Majority Stake To Producer Tyler Perry
Television News Daily, Wayne Friedman - Monday, March 6, 2023
In a move that may be intended to shore up more ca ...
- Paramount Nixed $3B Offer For Showtime, CFO Touts Benefits of Paramount+ Merger
Digital News Daily, Karlene Lukovitz - Wednesday, March 1, 2023
Integrating Showtime into Paramount+ will drive revenue growth, as well as enab ...
- Uneasy Premium Streaming In 2023: Profitability, Revenue, Sub Growth - Moving Fast And Slow
TV Watch, Wayne Friedman - Thursday, February 23, 2023
Paramount Global offers a clearer picture of what legacy TV-based companies a ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- Amazon, Paramount Advertising Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Amazon Publisher Direct, announced at Unboxed 2022, expanded an agreement with Paramou ...
- New Combined Paramount Streamer: 'Paramount+ With Showtime'
Television News Daily, Wayne Friedman - Monday, January 30, 2023
The merger of Paramount Global's two big streaming brands, "Paramount+ with Showtim ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- Showtime Cable May Get Paramount+ Content, And A Rebranding
Digital News Daily, Karlene Lukovitz - Wednesday, January 25, 2023
Such a move might be another step toward an eventual merging ...
- Teen Wolves: Life Gets Hairy For High Schoolers In 'Wolf Pack'
TVBlog, Adam Buckman - Monday, January 23, 2023
The new drama series "Wolf Pack" premiering this week on Paramount+ ...
- Creative Agency Of The Year: Giant Spoon
Agency of the Year, Steve McClellan - Sunday, January 22, 2023
Giant Spoon used the Empire State Building and its leading-edge light-show capabiliti ...
- Despite Thumbs Down, Two Network Sitcoms Are Thriving
TVBlog, Adam Buckman - Friday, January 20, 2023
"Abbott Elementary" and "Ghosts" were both panned here in the "TV Blog ...
- Ketel One Brings Cinematic Edge To New Global Campaign
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
Ketel One's new global ad campaign, Born To Cocktail, is a cinemat ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
TV Watch, Wayne Friedman - Friday, January 13, 2023
It is a tricky tightrope dance that media companies continue to wal ...
- Paramount+ Onboard For Delta's New Inflight Content Hub
Digital News Daily, Karlene Lukovitz - Friday, January 6, 2023
Delta loyalty club members will have inflight access to ad-free, Paramount+ Premi ...
- Cattle Battle: Ranchers Vs. Shepherds In 'Yellowstone' Prequel '1923'
TVBlog, Adam Buckman - Tuesday, December 20, 2022
The new series is a prequel to "Yellowstone" and a sequel ...
- 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
Video Insider, Karlene Lukovitz - Tuesday, December 13, 2022
Do Kantar's survey results suggest what kind of switching rates Disney+ a ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- Paramount+ Caps Record Q4 With More European Launches, Plans Full Showtime Merger, Price Hikes
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
Subscriptions and revenues are up in double digits, with the streaming platfo ...
- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028
Video Insider, Karlene Lukovitz - Monday, December 5, 2022
In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- Premium SVOD Subscription Churn Up By 14% In Q3
Video Insider, Karlene Lukovitz - Tuesday, November 29, 2022
The average monthly churn rate reached 5.8% in September -- up fr ...
- Streamers' True Goals For Ad Options: Just An Option, But Not The Main Target
TV Watch, Wayne Friedman - Friday, November 25, 2022
For major legacy TV brands, pricing their advertising options can be tri ...
- Paramount's Chopra: Ad Market Weak, But Not Worse Than During Pandemic
Television News Daily, Wayne Friedman - Wednesday, November 16, 2022
"There are some who have suggested that the current environment is wor ...
- Buffett Ups Stake In Paramount, Spurring Acquisition Speculation, Stock Jump
Digital News Daily, Karlene Lukovitz - Wednesday, November 16, 2022
Warren Buffett's Berkshire Hathaway now owns 15% of Paramount Global's class ...
- Stallone Is King Of TV In Sensational Mob Drama 'Tulsa King'
TVBlog, Adam Buckman - Friday, November 11, 2022
Sylvester Stallone plays a newly arrived wannabe crime kingpin of Tulsa, Oklahom ...
- YouTube Announces Launch Of 'Prime-Time Channels' Hub Featuring 34 Streaming Services
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
"Primetime Channels" is a new storefront hub featuring 34 subscription streaming servic ...
- Paramount Global Q3: Advertising Down 2%, D2C Subs Add 4.6M, Revenues Up 38%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Paramount's TV media unit saw advertising decline 3% in Q3, despite stro ...