- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- Amazon Prime Video Subs Forecast To Nearly Match Netflix's By 2028, Easily Surpass Disney+
Video Insider, Karlene Lukovitz - Tuesday, May 16, 2023
Amazon Prime Video will be just 12 million behind Netflix, and ...
- Sly Stallone Is Reality-TV 'Family' Man On Paramount
TVBlog, Adam Buckman - Monday, May 15, 2023
"The Family Stallone" starts just as Stallone, 76, is finishing up s ...
- View From A Media Cliff - Paramount Joins The Layoff Trauma Drama
TV Watch, Wayne Friedman - Friday, May 12, 2023
This is what happens when your endemic 60-year TV business undergoes ...
- Paramount Cuts 25% Of Studio/Networks' Division Staff, Folds MTV News
Digital News Daily, Karlene Lukovitz - Wednesday, May 10, 2023
The latest impacts of Paramount Global's reorganization, as it moves to mer ...
- Paramount Sees D2C Revenue Growth, But Linear TV Ads Drop 11%, Stock Pummeled
Television News Daily, Wayne Friedman - Thursday, May 4, 2023
Paramount's D2C losses grew by 12%, while its overall D2C businesses h ...
- Paramount+ Hits 60M Subs, D2C Revenue Up 39% But Losses Up 12%
Digital News Daily, Karlene Lukovitz - Thursday, May 4, 2023
But widening D2C operating losses and an 8% decline in TV med ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
How do you NOT get to Carnegie Hall, if you're Paramount's upfro ...
- 'Picard' IMAX Plan Is Mind Meld Of TV And Cinema
TVBlog, Adam Buckman - Wednesday, April 12, 2023
The final two episodes of "Star Trek: Picard" will premiere in IM ...
- 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
Video Insider, Karlene Lukovitz - Tuesday, March 28, 2023
The pursuit of better margins is also driving price hikes, with cutbac ...
- Paramount+ Launching Its First Mobile-Only Plan, In LatAm
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
The low-priced, ad-free plan seeks to grow the streamer's subscriber base ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- Paramount Touts 'Popular Is Paramount' Campaign
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
The brand image/trade campaign "Popular is Paramount" highlights content production and t ...
- Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming Platforms
TV Watch, Wayne Friedman - Wednesday, March 8, 2023
CBS still says programming size matters in linear TV and streaming. Do ...
- Paramount Global Reportedly In Talks To Sell Majority Stake To Producer Tyler Perry
Television News Daily, Wayne Friedman - Monday, March 6, 2023
In a move that may be intended to shore up more ca ...
- Paramount Nixed $3B Offer For Showtime, CFO Touts Benefits of Paramount+ Merger
Digital News Daily, Karlene Lukovitz - Wednesday, March 1, 2023
Integrating Showtime into Paramount+ will drive revenue growth, as well as enab ...
- Uneasy Premium Streaming In 2023: Profitability, Revenue, Sub Growth - Moving Fast And Slow
TV Watch, Wayne Friedman - Thursday, February 23, 2023
Paramount Global offers a clearer picture of what legacy TV-based companies a ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- Amazon, Paramount Advertising Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Amazon Publisher Direct, announced at Unboxed 2022, expanded an agreement with Paramou ...
- New Combined Paramount Streamer: 'Paramount+ With Showtime'
Television News Daily, Wayne Friedman - Monday, January 30, 2023
The merger of Paramount Global's two big streaming brands, "Paramount+ with Showtim ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- Showtime Cable May Get Paramount+ Content, And A Rebranding
Digital News Daily, Karlene Lukovitz - Wednesday, January 25, 2023
Such a move might be another step toward an eventual merging ...
- Teen Wolves: Life Gets Hairy For High Schoolers In 'Wolf Pack'
TVBlog, Adam Buckman - Monday, January 23, 2023
The new drama series "Wolf Pack" premiering this week on Paramount+ ...
- Creative Agency Of The Year: Giant Spoon
Agency of the Year, Steve McClellan - Sunday, January 22, 2023
Giant Spoon used the Empire State Building and its leading-edge light-show capabiliti ...
- Despite Thumbs Down, Two Network Sitcoms Are Thriving
TVBlog, Adam Buckman - Friday, January 20, 2023
"Abbott Elementary" and "Ghosts" were both panned here in the "TV Blog ...
- Ketel One Brings Cinematic Edge To New Global Campaign
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
Ketel One's new global ad campaign, Born To Cocktail, is a cinemat ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
TV Watch, Wayne Friedman - Friday, January 13, 2023
It is a tricky tightrope dance that media companies continue to wal ...
- Paramount+ Onboard For Delta's New Inflight Content Hub
Digital News Daily, Karlene Lukovitz - Friday, January 6, 2023
Delta loyalty club members will have inflight access to ad-free, Paramount+ Premi ...
- Cattle Battle: Ranchers Vs. Shepherds In 'Yellowstone' Prequel '1923'
TVBlog, Adam Buckman - Tuesday, December 20, 2022
The new series is a prequel to "Yellowstone" and a sequel ...