- Using Customer Data To Boost Email Personalization
Around the Net in Email, Ray Schultz - Thursday, May 23, 2019
Consumers now expect their emails to be tailored. To achieve that, bran ...
- Google Faces GDPR Probe On Personalised Ads
Around the Net In MAD London, Sean Hargrave - Thursday, May 23, 2019
This was a GDPR birthday celebration Google could have done without. T ...
- Is Google Guilty? The Only GDPR Question That Matters
London Blog, Sean Hargrave - Thursday, May 23, 2019
As GDPR turns one, Ireland is finally investigating whether Google is compli ...
- How To Personalize Across All Channels
Around the Net in Email, Ray Schultz - Wednesday, May 22, 2019
It’s one thing to personalize emails. It’s another to achieve personalization acro ...
- Don't Let Off-Kilter Algorithms Ruin Your Personalization
Around the Net in Email, Ray Schultz - Wednesday, May 22, 2019
Algorithms can create off-brand messages, marketers fear. Here are ways to u ...
- Zendesk Acquires Smooch, Enhances CRM Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 22, 2019
Zendesk has acquired CRM platform Smooch and has announced new integrations wi ...
- How Email Personalization Can Help Banks
Around the Net in Email, Ray Schultz - Tuesday, May 21, 2019
Email and web personalization and can have a huge impact on marketi ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- Tips On How To Send Relevant Email
Around the Net in Email, Ray Schultz - Thursday, May 16, 2019
Relevance is the key requirement when sending content by email. But h ...
- Evergage And Ebiquity Partner On Personalized Messaging
Email Marketing Daily, Ray Schultz - Wednesday, May 15, 2019
Evergage will allow Ebiquity to help its clients send individualized communications ...
- LifeExtension Shares Journey To Personalization
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Farrah Interdonato, Senior Manager, Customer Lifecycle Marketing, Life Extension, said that ma ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up ...
- Life Extension's Data-Driven LifeCycle Journey
Show Daily, Nina Lentini - Friday, May 3, 2019
"We increased sales of our featured product by almost 200% by usi ...
- Personalization Gets The Gravy: Most Brands Budget More Worldwide
Email Insider, Ray Schultz - Thursday, May 2, 2019
The major investments are going into data & analytics and technology platform ...
- Data-First at the Line of Scrimmage: The EA Playbook
Show Daily, Nina Lentini - Thursday, May 2, 2019
EA has defined nine types of player motivations, from imaginative creator ...
- Planet Email: Consumers In Several Countries Prefer It For Personalization
Email Insider, Ray Schultz - Tuesday, April 30, 2019
Some consumers are creeped out by excessive frequency and location tracking, Perisco ...
- Nothing Personal: Brands Lag In Personalization Despite Its Power
Email Insider, Ray Schultz - Thursday, April 25, 2019
An Evergage study finds that less than 20% of marketers are high ...
- Bye Bye A/B Testing, Hello Bandit Testing
Around the Net in Email, Ray Schultz - Tuesday, April 23, 2019
Zillow Group moved away from AB testing so its marketing teams cou ...
- SEO Needs Lift From Social During Ramadan, Cinco de Mayo, Mother's Day
Performance Marketing Insider, Laurie Sullivan - Monday, April 22, 2019
Reviews can boost SEO, but personalizing content still falls short on i ...
- Evergage Names Saati As VP Of Customer Success
Email Marketing Daily, Ray Schultz - Tuesday, April 16, 2019
Saati previously served as VP for client services at Zeta Global, a ...
- Liveclicker Offers Personalized Coupon Delivery Tool
Email Marketing Daily, Ray Schultz - Friday, April 12, 2019
The delivery tool, LiveCoupon, allows brands to send email coupons based ...
- Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized Media
MediaDailyNews, Joe Mandese - Tuesday, April 9, 2019
A new study by Google and the National Research Group finds ...
- Blueshift Unveils Customer Data Activation Platform
Email Marketing Daily, Ray Schultz - Wednesday, April 3, 2019
The new service will allow brands to integrate data and personalize ema ...
- Will Mass Customization Disrupt Mass Media?
Media Insider, Steven Rosenbaum - Monday, April 1, 2019
With mass customization, Amazon could control a whole new category of direct-to-consum ...
- Satisfaction Not Guaranteed: Brands And Consumers Differ On Experience
Email Insider, Ray Schultz - Wednesday, March 27, 2019
Marketers are much more likely than consumers to think they are providi ...
- A Guide To Controlling Content In Automated Email Campaigns
Around the Net in Email, Ray Schultz - Thursday, March 21, 2019
How do you maintain control over personalized email content when conducted automat ...
- Kaltura Debuts Email Marketing Video Tool
Email Marketing Daily, Ray Schultz - Thursday, March 21, 2019
The service will allow users to create and share personalized video messag ...
- Marketing Magic: How Personalization Drives ROI
Email Insider, Ray Schultz - Wednesday, March 13, 2019
Retailers are most likely to show ROI from their efforts, according ...
- Control Freaks: Consumers Want Sway Over Email Frequency
Email Insider, Ray Schultz - Tuesday, March 12, 2019
The Alliance Data study also finds that shoppers value clearly written email ...
- Putting The Customer First At Ancestry.com
Show Daily: Videos, Nina Lentini - Monday, March 11, 2019
Ancestry is all about people so you'd think it would have be ...