- Blueshift Unveils Customer Data Activation Platform
Email Marketing Daily, Ray Schultz - Wednesday, April 3, 2019
The new service will allow brands to integrate data and personalize ema ...
- Will Mass Customization Disrupt Mass Media?
Media Insider, Steven Rosenbaum - Monday, April 1, 2019
With mass customization, Amazon could control a whole new category of direct-to-consum ...
- Satisfaction Not Guaranteed: Brands And Consumers Differ On Experience
Email Insider, Ray Schultz - Wednesday, March 27, 2019
Marketers are much more likely than consumers to think they are providi ...
- A Guide To Controlling Content In Automated Email Campaigns
Around the Net in Email, Ray Schultz - Thursday, March 21, 2019
How do you maintain control over personalized email content when conducted automat ...
- Kaltura Debuts Email Marketing Video Tool
Email Marketing Daily, Ray Schultz - Thursday, March 21, 2019
The service will allow users to create and share personalized video messag ...
- Marketing Magic: How Personalization Drives ROI
Email Insider, Ray Schultz - Wednesday, March 13, 2019
Retailers are most likely to show ROI from their efforts, according ...
- Control Freaks: Consumers Want Sway Over Email Frequency
Email Insider, Ray Schultz - Tuesday, March 12, 2019
The Alliance Data study also finds that shoppers value clearly written email ...
- Putting The Customer First At Ancestry.com
Show Daily: Videos, Nina Lentini - Monday, March 11, 2019
Ancestry is all about people so you'd think it would have be ...
- Planting The Seeds Of Personalization
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Listen in as Kellen Fitzgerald, senior marketing manager, digital and client experien ...
- How The Farmer's Dog Creates Moments That Matter
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Its slogan, "Every dog could live its best life," means something differe ...
- Personalization At Scale: Creating Moments that Matter
Show Daily, Nina Lentini - Thursday, March 7, 2019
To take the weight off personalization at scale, pick some moments th ...
- How To Use Personalization In Triggered Emails
Around the Net in Email, Ray Schultz - Wednesday, March 6, 2019
Not all email campaigns are equally effective, especially when it comes ...
- Consumers Welcome AI-Driven Personalization, Report Finds
Digital News Daily, Ray Schultz - Wednesday, March 6, 2019
Fifty-one percent of consumers expect companies to anticipate their needs by 20 ...
- Ancestry: The Third Generation
Show Daily, Nina Lentini - Tuesday, March 5, 2019
Ancestry sought to change the customer experience paradigm from channel and funn ...
- Amazon Beats Apple, Google In Privacy Survey; Email Most Popular Channel
Email Marketing Daily, Ray Schultz - Monday, March 4, 2019
Email is the preferred communication medium of 51%. In contrast, only 2 ...
- Qubit Unveils Personalization Portfolio At Shoptalk
Email Marketing Daily, Ray Schultz - Monday, March 4, 2019
Qubit hopes to help brands scale up their personalization efforts and mo ...
- TrueFacet Restricts Itself To Personalized Emails Only
Around the Net in Email, Ray Schultz - Tuesday, February 26, 2019
TrueFacet, a luxury watch and jewelry resale platform, is sending AI-assisted personaliz ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Study Finds Disconnect Between Consumers And Retailers
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Customers want personalized offers most of all, and some crave credit towa ...
- A Quarter Of Consumers Will Dump A Brand After Bad Personalization: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 20, 2019
One fourth of consumers in North America stop doing business with ...
- Messaging Mistakes And Their Lesson: Test, Test, Test
Show Daily, Nina Lentini - Tuesday, February 19, 2019
"And then we found out the unsubscribe link had disappeared," said o ...
- Certona Upgrades Link With Salesforce Commerce Cloud
Email Marketing Daily, Ray Schultz - Monday, February 18, 2019
The upgrade will enhance compatibility between Certona and the Commerce Cloud, t ...
- Qubit Names Vergani As COO
Email Marketing Daily, Ray Schultz - Tuesday, February 12, 2019
Before joining Qubit, Marco Vergani held executive positions at Digital River a ...
- Personalization Firm DataSine Raises $5.2 Million
Email Marketing Daily, Ray Schultz - Thursday, February 7, 2019
The company plans to launch Pomegranate, its personalization platform, in the S ...
- Why Some Consumers Find Personalization Creepy
Around the Net in Email, Ray Schultz - Wednesday, February 6, 2019
Marketers may be happy with the results of personalization. But many consume ...
- Email Gameboard: Marketers List The Strategies That Work
Email Insider, Ray Schultz - Wednesday, February 6, 2019
Personalization is the most effective tool -- but also the most difficul ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- MRP Links With Oracle To Drive ABM-Based Email
Email Marketing Daily, Ray Schultz - Thursday, January 24, 2019
The service for B2B marketers links MRP Prelytix and Oracle Eloqua. ...
- LinkedIn Adds Interest Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2019
Behavior plays a major role in new targeting options on LinkedIn, whi ...
- RichRelevance Debuts Cross-Channel Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 15, 2019
The personalization tool combines probabilistic customer data with "zero-party" data, and reli ...