- IgnitionOne Turns Into Data Company
Data & Programmatic Insider, Laurie Sullivan - Monday, January 21, 2019
IgnitionOne found new meaning in "customer intelligence." Now the company realizes i ...
- What You Might Not Know About Facebook's Ad Preferences Page
Performance Marketing Insider, Laurie Sullivan - Monday, January 21, 2019
A Pew report found 74% of those surveyed didn't know their ...
- How Email Stacks Up: A Q&A With Toluna's Janice Caston
Email Insider, Ray Schultz - Friday, January 18, 2019
Are you personalizing your email -- right down to the time ...
- What Consumers Expect Of Personalization: A Statistical Review
Around the Net in Email, Ray Schultz - Wednesday, January 16, 2019
Customers expect brands to know who they are, but not necessarily ...
- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not havi ...
- ESPN Beefs Up ESPN+ Product
Digital News Daily, Alex Weprin - Monday, January 14, 2019
ESPN will be bringing one of the most important elements of a ...
- Campaign Monitor Acquires Sailthru And Liveclicker
Email Marketing Daily, Ray Schultz - Tuesday, January 15, 2019
In another sign of consolidation in the email tech field, parent ...
- Retailers Need Enterprise Personalization Systems: Study
Email Marketing Daily, Ray Schultz - Thursday, January 10, 2019
Consumers and retailers have slightly different expectations when it comes to personalizatio ...
- Just Fab's Monica Deretich On Starting The Personalization Journey
Show Daily: Videos, Staff Writers - Tuesday, January 8, 2019
At MediaPost's Email Insiders Summit in December 2018, Just Fab's Monica Dereti ...
- WhatCounts And Windsor Circle Unite Under One Brand
Email Marketing Daily, Ray Schultz - Thursday, January 3, 2019
WhatCounts offers an enterprise email marketing platform. Windsor Circle is a personalizati ...
- Email Marketing Predictions For 2019
Around the Net in Email, Ray Schultz - Wednesday, January 2, 2019
Stronger personalization and higher mobile order value are among the trends th ...
- Personalization Vs. Privacy: How To Strike A Balance
Around the Net in Email, Ray Schultz - Monday, December 31, 2018
Marketers have to balance the benefits of personalization with personal privacy. He ...
- NexTech Adds IBM Machine Learning To Platform
Email Marketing Daily, Ray Schultz - Thursday, December 27, 2018
The machine-learning technology allows brands to scan faces and sizes to determi ...
- Ramp Up Your Personalization Strategy: 5 Key Takeaways From EIS 2018
Email Marketing Daily, Lauren Gentile - Wednesday, December 19, 2018
Even well-known enterprise-level brands are still strategizing how to achieve a personaliz ...
- Carhartt, Invaluable Claim Email Click-Through Improvement Using Personalization Tools
Email Marketing Daily, Ray Schultz - Thursday, December 20, 2018
Carhartt is sending personalized emails in an effort to replicate the in-sto ...
- 10 Lapses In Email Etiquette
Around the Net in Email, Ray Schultz - Tuesday, December 18, 2018
Email is one of the most personal channels -- and that's a ...
- JustFab: The Marketer's Crawl, Walk, Run Journey to Personalization
Show Daily, Staff Writers - Monday, December 17, 2018
"We are working on developing a mobile app, which will have ...
- The New Personalization: Learning From the DTC Mavericks
Show Daily, Staff Writers - Monday, December 17, 2018
Says Uber's Wayne Miller, "We know a tremendous amount about what ...
- Consumers Shopping Earlier, Will Share Data In Return For Personalization, Study Says
Email Marketing Daily, Ray Schultz - Thursday, December 13, 2018
Email marketers have to launch their campaigns earlier, judging by results ...
- Amex: Holding A Mirror Up To Customer Action
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
"One datapoint I find interesting is how often people go back ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- JustFab: The Marketer's Crawl, Wall, Run Journey To Personalization
The MediaPost Cases, Nina Lentini - Thursday, January 31, 2019
Visitors provide name, shoe size, style preferences. So the brand has real ...
- Infutor Acquires Ruf Strategic Solutions To Increase Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
Infutor, a consumer identity management company, announced on Tuesday the acquisition ...
- Few Marketers Are Ready For Hyper-Personalization: Study
Email Marketing Daily, Ray Schultz - Monday, December 10, 2018
Email is rated as one of least difficult applications in pursuing ...
- Uberflip And Sigstr Team Up On Email Content Streaming Service For B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, December 5, 2018
B2B marketers can use the integration to deliver tailored content with emai ...
- Search: How Bing, Facebook Will Predict Consumer Purchases
Performance Marketing Insider, Laurie Sullivan - Friday, November 30, 2018
Working with Microsoft, the Intent Lab created an algorithm that helps expla ...
- Strategies For Fighting Holiday Email Churn
Around the Net in Email, Ray Schultz - Thursday, November 29, 2018
Consumers respond to the barrage of holiday emails by unsubscribing at hi ...
- 'Top' Is Tops: Leading Subject-Line Words On Black Friday, Cyber Monday
Email Insider, Ray Schultz - Thursday, November 29, 2018
"Top," "first" and "deal" were among the leading words on both day ...
- Personalized Email Marketing Works For Softonic
Around the Net in Email, Ray Schultz - Wednesday, November 21, 2018
Softtonic recently rolled out its first email newsletter and quickly saw ...
- How Personalization Impacts A Brand's Black Friday, Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 21, 2018
Like the jingle of bells on Santa's sleigh, the message of personalizi ...