- Study: Shoppers Will Share Personal Data For Personalized Ads
Email Marketing Daily, Ray Schultz - Monday, November 19, 2018
Almost two-thirds of consumers will provide personal data in return for ...
- PathFactory Integrates With Sigstr To Drive B2B Email Content
Email Marketing Daily, Ray Schultz - Friday, November 9, 2018
The arrangement between PathFactory and Sigstr will allow both firms' clients ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
Partnership agreements are expected to increase as the shift to mobile a ...
- Tostitos Makes Its Super Bowl Ad All About The Party
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficul ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages Newcomers
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In a fast-moving industry that is growing quickly, Spartan needed more th ...
- Virgin Holidays Builds Revenue With Personalized Email
Around the Net in Email, Ray Schultz - Thursday, November 8, 2018
Virgin Holidays achieve a 49% boost in revenue during this year’s Janua ...
- Consumers Say Marketers Do Customer Experience Wrong
Performance Marketing Insider, Laurie Sullivan - Thursday, November 8, 2018
Data released Thursday shows a major disconnect between marketers and consumers. Near ...
- How Mass Personalization Can Help Retail Brands
Around the Net in Email, Ray Schultz - Friday, November 2, 2018
Retailers have long used customer data to drive email campaigns, but th ...
- Evergage Offers Two New AI-Based Personalization Tools
Email Marketing Daily, Ray Schultz - Wednesday, October 31, 2018
The new services from Evergage allow firms to analyze and improve the ...
- Personalize -- But With Purpose
Marketing Insider, Scott Swanson - Tuesday, October 30, 2018
Though the pressure to personalize marketing is increasing across all channels, markete ...
- 65% Of Consumers Want Personal Responses To Their Review
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
A study by Uberall found that some 86% of consumers would ...
- The Holes In The Tech Stack: Too Few Firms Have The Right Personalization Tools
Email Insider, Ray Schultz - Thursday, October 25, 2018
Over two-thirds of firms lack confidence in their ability to personalize, Forrest ...
- Marketers Pessimistic About Delivering Promise Of 'Personalized' Ads
Research Intelligencer, Joe Mandese - Wednesday, October 24, 2018
Creating personalized ads that are relevant and meaningful to consumers is o ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
The MediaPost Cases, Nina Lentini - Tuesday, November 13, 2018
Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approac ...
- Brands Are Getting Better At Using Web Data For Targeted Email: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 23, 2018
Data is driving personalized marketing campaigns and cart abandonment emails, Gartner ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...
- Customization Key To Reducing Churn, Winning Gen Z's Heart
Marketing Insider, Oliver Tan - Monday, October 22, 2018
KPMG found that many businesses that personalize online user experiences are seei ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are loc ...
- End-to-End Personalization: The Farmer's Dog
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Farmer's Dog knows a great deal about each individual dog a ...
- How To Send Personalized Emails To Customers
Around the Net in Email, Ray Schultz - Friday, October 19, 2018
Banks, insurance companies, retailers and software providers often contact customers by emai ...
- The Warmth Factor: A Pricey Tech Stack Alone Won't Lead To Good Customer Relations
Email Insider, Ray Schultz - Thursday, October 18, 2018
"Harvard Business Review" study shows that email is second-most used digital chann ...
- Email Seen As Easiest Tactic, But Not Most Effective, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 16, 2018
Digital budgets are set to increase marginally for almost two-thirds of tho ...
- How To Avoid The Creep Factor When Sending AI-Driven Emails
Around the Net in Email, Ray Schultz - Monday, October 15, 2018
Email marketers need to find the sweetspot between over generalization and ov ...
- Advertisers think I'm A Republican, Tobacco-Smoking Mother Who Likes Olympic Weight-Lifting
MAD, Mike Proulx - Friday, October 12, 2018
Beware of martech's false promise of personalization. It's just one of ma ...
- Who, Me? Using The Person's Name In The Subject Line Boosts Clicks, Study Finds
Email Insider, Ray Schultz - Friday, October 12, 2018
Does that single form of personalization outperform all others? That's what the ...
- Qubit Names Jaffery-Reed As VP Of Product
Email Marketing Daily, Ray Schultz - Thursday, October 11, 2018
With Qubit since 2011, Jaffery-Reed will oversee the firm's product design te ...
- MessageGears Upgrades Its Email Platform With Email User Interface
Email Marketing Daily, Ray Schultz - Wednesday, October 10, 2018
The changes will help enterprise marketers conduct personalized email campaigns, MessageGears s ...
- Adobe Cloud Personalization Features Added To Magento Commerce Cloud
Around the Net in Email, Ray Schultz - Tuesday, October 9, 2018
Adobe has announced the first set of integrations with Magento, the platfo ...