- Retail Email Newsletters Need A New Model
Around the Net in Email, Ray Schultz - Wednesday, September 19, 2018
Many retailers are still sending generic email newsletters to their entire lis ...
- Tech Triumph: Study Shows Effect Of AI On Email
Email Insider, Ray Schultz - Wednesday, September 19, 2018
AI users pull higher email open rates and conversions than non-users, T ...
- Mercanto Launches Email Tool For Retailers, Integrates With SendGrid
Email Marketing Daily, Ray Schultz - Wednesday, September 19, 2018
The personalization platform helps brands send tailored messages, Mercanto says. ...
- Don't Be Lazy Or A Creep: Set Higher Bar For Personalization
Marketing Insider, Adam Levitt - Wednesday, September 19, 2018
Why does "creep factor" still enter into the conversation about how markete ...
- Avoiding the Creep Factor In Ecommerce Personalization
Around the Net in Email, Ray Schultz - Tuesday, September 18, 2018
Online personalization has been called the future of retail, but we’re n ...
- Stylitics Extends Personalized Fashion Content To Email
Email Marketing Daily, Ray Schultz - Friday, September 14, 2018
Looks-based product recommendations are available in the email channel with a n ...
- Qubit Names Tamsett As Head Of Data Science
Email Marketing Daily, Ray Schultz - Tuesday, September 11, 2018
Qubit's new data science chief will lead the team in developing produc ...
- Predictive Marketing Drives Retail Personalization
Around the Net in Email, Ray Schultz - Friday, September 7, 2018
The solution for retailers trying to reach customers via email is predicti ...
- Litmus Integrates With Salesforce Marketing Cloud
Email Marketing Daily, Ray Schultz - Wednesday, August 29, 2018
The partnership will allow firms to test and send personalized email campai ...
- How To Ensure Emails Get Read
Around the Net in Email, Ray Schultz - Monday, August 27, 2018
Consumers get dozens of emails per day. But messages can stand o ...
- Frito-Lay Promo Combines On-Pack Personal Notes, Alexa Skill, Sweeps
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2018
The idea: Get parents to use the brand's new Alexa skill ...
- Diane Von Furstenberg Ascribes Revenue Boost To Personalization
Email Marketing Daily, Ray Schultz - Friday, August 24, 2018
Luxury fashion retailer Diane von Furstenberg can now send basket reminders a ...
- Adidas Sends Personalized Videos To Boston Marathon Runners
Around the Net in Email, Ray Schultz - Wednesday, August 22, 2018
Adidas sent emails to each Boston Marathon runner featuring personalized video reca ...
- Email At Work And At Play: It's The Most Popular Channel
Email Insider, Ray Schultz - Tuesday, August 21, 2018
A new Adobe study shows that email is the preferred medium f ...
- Adobe Develops New Email Integration Features
Email Marketing Daily, Ray Schultz - Tuesday, August 21, 2018
Adobe has several new tools for email marketers. Some are in sti ...
- Inside A Machine-Learning Startup
Around the Net in Email, Ray Schultz - Monday, August 20, 2018
Amperity, a Seattle-based startup, is using machine learning to personalize marketing a ...
- Surprising Email Personalization Statistics
Around the Net in Email, Ray Schultz - Monday, August 20, 2018
ActiveTrail has created an infographic on the benefits of personalizing email. ...
- Wine Whisperer: How Vivino Uses Email To Sell Fine Vino
Email Insider, Ray Schultz - Thursday, August 16, 2018
Vivino is shooting for $1 billion in wine sales within two year ...
- Personalized Shopping Engine Dynamic Yield Raises $32M
Digital News Daily, Laurie Sullivan - Wednesday, August 8, 2018
This round, which brings the company's total funding to $77 million, wi ...
- Zaius Updates Cross-Channel Segment Builder Tool
Email Marketing Daily, Ray Schultz - Thursday, August 9, 2018
Zaius claims its new features allow analytics and segmentation, using data fr ...
- How To Drive Engagement With Email Segmentation
Around the Net in Email, Ray Schultz - Thursday, August 2, 2018
Email segmentation can increase open rates by 39%, a study shows. Here&rsquo ...
- Simon Data Raises $20 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Monday, July 30, 2018
Simon Data, a cloud-based data platform provider, has raised $32 million ...
- Email Rules For Back-To-School
Email Insider, Ray Schultz - Thursday, July 26, 2018
The back-to-school season is so important that it has its own acrony ...
- Fewer, More Relevant Ads
Media Insider, Dave Morgan - Thursday, July 26, 2018
It's hard to imagine a media future that doesn't involve the delive ...
- Opt-In Data Haul: Fluent Leverages Content To Fuel Personalized Marketing
Email Insider, Ray Schultz - Wednesday, July 25, 2018
Fluent gleans email addresses and other data from registrations on its ma ...
- GDPR And The Traps Of Relationship Marketing
Around the Net in Email, Ray Schultz - Tuesday, July 24, 2018
The GDPR allows consumers to opt out of machine processes such ...
- Snail Mail Makes The Race: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Tuesday, July 24, 2018
Author and agency head Ron Jacobs explains why direct mail is sti ...
- SendGrid Debuts Dynamic Content For Transactional Emails
Email Marketing Daily, Ray Schultz - Tuesday, July 24, 2018
A new feature from SendGrid allows marketers to include personalized messaging ...
- In The Air: Obstacles To Email Personalization
Email Insider, Ray Schultz - Thursday, July 19, 2018
Email marketers are limited in their use of personalization and many don ...
- Qubit Integrates Platforms With SAP, Salesforce
Email Marketing Daily, Ray Schultz - Thursday, July 19, 2018
Qubit hopes that its two new integrations will help users achieve data-driv ...