Around the Net

Data Is The Building Block Of Email Personalization

  • Forbes, Tuesday, October 2, 2018 2:29 PM

Marketers dream of email personalization, but they first have to use data to identify their best customers. This can be done with “email-anchored, cookie-based audience targeting, lookalike audience or consumer identity management,” Gary Walter writes. 

Read the whole story at Forbes »

Next story loading loading..