- Qubit Integrates Platforms With SAP, Salesforce
Email Marketing Daily, Ray Schultz - Thursday, July 19, 2018
Qubit hopes that its two new integrations will help users achieve data-driv ...
- Omnicom Unveils People-Based Marketing Platform
MAD, Steve McClellan - Thursday, July 12, 2018
It's the latest effort by a holding company to drive personalized consum ...
- Email Is The Top Personalization Channel: Study
Around the Net in Email, Ray Schultz - Tuesday, July 3, 2018
Email is personalized by 71% of the respondents to an Evergage/Researchscape Internation ...
- The Digital Balloon: Brands Work To Integrate Email And Other Tools
Email Insider, Ray Schultz - Monday, July 2, 2018
Email is a key part of the digital mix, but it's on ...
- Out The Door: Consumers Will Leave Over Irrelevant Emails, Study Shows
Email Insider, Ray Schultz - Tuesday, June 26, 2018
It's easy for retailers to drive shoppers away. Here are some no-n ...
- Consumers Catch On To 'Open' And 'Transparent' Buzzwords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 22, 2018
Consumers have latched on to the words "open" and "transparency," especially wh ...
- Email Segmentation Strategies To Boost Engagement
Around the Net in Email, Ray Schultz - Thursday, June 14, 2018
Email marketers can segment their lists in two ways—by demographic and psychograph ...
- How Vineyard Vines Improved Its Email Targeting: A Case Study
Around the Net in Email, Ray Schultz - Monday, June 11, 2018
Vineyard Vines deployed Bluecore in 2016 to help with challenges like trigger ...
- Tools For Improving Email Marketing ROI
Around the Net in Email, Ray Schultz - Monday, June 11, 2018
Marketers can improve their ROI, using automation to personalize emails. Here ...
- GDPR Day Was May 25 -- The Highest Email Volume This Year? May 24
Email Insider, Ray Schultz - Monday, June 11, 2018
SendGrid says the day before the GDPR took effect produced the highe ...
- The Last Blast: Retailers Are Moving To Behavioral Emails
Email Insider, Ray Schultz - Thursday, June 7, 2018
Email still drives the highest ROI. But there's a change in t ...
- Movable Ink And Pega Partner On Personalized Email Service
Email Marketing Daily, Ray Schultz - Tuesday, June 5, 2018
Two high-tech firms have combined to offer an enhanced email solution f ...
- The Impact of Automation On B2B Lead Nurturing
Around the Net in Email, Ray Schultz - Friday, June 1, 2018
It is no small task to use personalized content to nurture B ...
- Too Close For Comfort: Avoiding Personalization Creep
Email Insider, Ray Schultz - Friday, June 1, 2018
Consumers are easily put off by insinuating, overly familiar emails. Still, th ...
- Clinch, Tapad Partner To Boost Scalable Video Personalization
Digital News Daily, Alex Weprin - Wednesday, May 30, 2018
Marketers will be able to combine the identity-driven data of the Tap ...
- A Primer On Autoresponder Email Campaigns
Around the Net in Email, Ray Schultz - Thursday, May 24, 2018
An autoresponder is software, or SaaS, that sends a sequence of emai ...
- Sportsman's Warehouse Scores With Back-In-Stock Email Alerts
Around the Net in Email, Ray Schultz - Wednesday, May 23, 2018
Sportsman’s Warehouse has seen a “significant” lift in open rates and revenu ...
- Personalization Gets A Like -- From Some Consumers, Anyway
Email Insider, Ray Schultz - Friday, May 11, 2018
Half of all U.S. shoppers like personalized messages. But fewer do ...
- Three Ways To Improve Email Segmentation
Around the Net in Email, Ray Schultz - Thursday, May 10, 2018
Email segmentation is based on the idea that every customer shares certa ...
- Six Ways To Personalize Your Email
Around the Net in Email, Ray Schultz - Thursday, May 3, 2018
Personalized email can drive 18 times more revenue than non-personalized email. He ...
- Mozilla Testing Sponsored Content, Ads In Firefox Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 1, 2018
In a move Mozilla says is focused on protecting consumer privacy, Firef ...
- A Guide To Ecommerce Email Personalization
Around the Net in Email, Ray Schultz - Friday, April 27, 2018
Good personalization requires more than batch-and-blast emails. Katie May, CEO of ShippingEas ...
- AI Use Is Growing, But Data Challenges Remain: Study
Email Marketing Daily, Ray Schultz - Thursday, April 26, 2018
Most firms use AI -- but few are deploying the most advanc ...
- A Gentleman's C: Email Marketers Grade Themselves On Personalization
Email Insider, Ray Schultz - Wednesday, April 25, 2018
Almost two-thirds of all marketers give themselves a C or below ...
- Liberty Mutual Drives Email Results With Vehicle Partners
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
To sell auto and home insurance, Liberty Mutual personalized emails based ...
- Data Shows Personalized Omnichannel Strategies No Longer An Option
Digital News Daily, Laurie Sullivan - Tuesday, April 24, 2018
The Jivox benchmark report shows the importance of following through to integra ...
- WeddingWire Incorporates User Reviews In Email Campaigns
Show Daily, Wendy Davis - Tuesday, April 24, 2018
At the wedding planning site WeddingWire, email campaigns aren't just personalized bas ...
- How AI Is Redefining Email Personalization
Around the Net in Email, Ray Schultz - Thursday, April 19, 2018
Machine learning has enabled marketers to improve their personalization. But there m ...
- The Mechanics Of Customer Satisfaction: DMA Study Cites Obstacles And Goals
Email Insider, Ray Schultz - Thursday, April 19, 2018
Companies can reach their business goals by providing a better customer experienc ...
- The Mechanics Of Customer Satisfaction: DMA Study Cites Obstacles And Goals
Email Marketing Daily, Ray Schultz - Thursday, April 19, 2018
Companies can reach their business goals by providing a better customer experienc ...