- Was Wetherspoon Right? Does Social Prove Its Worth Beyond Vanity Metrics?
London Blog, Sean Hargrave - Thursday, April 19, 2018
Only 4% of consumers are bothered by a brand's social presence. W ...
- Halo Top, Garnier Whole Blends Lead IRI 2017 Pacesetters Launches
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
Smaller, targeted launches geared to serving consumer demands for personalized solutions contin ...
- API Alert: SparkPost's Merrick On The New Technology Of Email
Email Insider, Ray Schultz - Friday, April 13, 2018
SparkPost CEO Phillip Merrick talks about what firms are doing to dri ...
- Email Personalization Strategies For Retailers
Around the Net in Email, Ray Schultz - Monday, April 9, 2018
An executive asks: Why aren’t more retailers embracing email personalization? The answ ...
- Email Marketers Achieve Three-Year High Open And Click Rates: Study
Email Marketing Daily, Ray Schultz - Tuesday, April 3, 2018
Email marketers are on a roll, achieving high response rates. But th ...
- Happy (Ecommerce) Birthday
Research Brief, Jack Loechner - Tuesday, April 3, 2018
The birthday email is one of the best-performing personalized marketing campaigns, a ...
- Developers Can Build Custom Email Widgets With New Salesforce Tool
Email Marketing Daily, Jess Nelson - Friday, March 30, 2018
Salesforce is introducing new tools to the Salesforce Marketing Cloud Email Stud ...
- Make Mine Personal
Research Brief, Jack Loechner - Friday, March 30, 2018
A survey of nearly 2,000 people published this week shows that wh ...
- It's Not For You To Know: Consumers Loath To Share Personal Data, Study Shows
Email Insider, Ray Schultz - Tuesday, March 20, 2018
A study from Episerver shows that consumers will not share data ...
- Email Hit Parade: The Top Retailers, As Ranked By Coherent Path
Email Insider, Ray Schultz - Monday, March 19, 2018
Many retailers are failing to follow email best practices. Here's a rost ...
- Tips On How To Personalize Emails With Data
Around the Net in Email, Ray Schultz - Thursday, March 15, 2018
Marketers should use what they know about customers to personalize emails. Th ...
- Transactional Emails Work If You Work Them: Benchmark Study
Email Insider, Ray Schultz - Wednesday, March 14, 2018
Almost all firms see transactional emails as important -- but many la ...
- LevelUp Partners With FullContact For Restaurant Personalization
Email Marketing Daily, Jess Nelson - Tuesday, March 13, 2018
The restaurant industry is notorious for its high failure rate, but ...
- How To Personalize Automated Marketing Emails
Around the Net in Email, Ray Schultz - Tuesday, March 13, 2018
Over a third of marketers are using personalization technology, according to ...
- Three Tips To Prepare Email Marketers For GDPR
Email Marketing Daily, James Glover - Tuesday, March 13, 2018
As The General Data Protection Regulation looms, marketers need to understand h ...
- Evergage To Fuel Cross-Channel Personalization For Munvo
Email Marketing Daily, Ray Schultz - Thursday, March 8, 2018
Consulting firm Munvo has created a personalization practice using Evergage's capabilities. ...
- Movable Ink, Persado Partner On Personalized Email Testing
Email Marketing Daily, Ray Schultz - Wednesday, March 7, 2018
Two marketing tech firms -- Movable Ink and Persado -- have combin ...
- Campaigner Debuts Product For Creating Personalized Landing Pages
Email Marketing Daily, Ray Schultz - Tuesday, March 6, 2018
A new feature from Campaigner allows email marketers to create personalized landi ...
- Tailored Offers Are In -- Remembering Birthdays? Not So Much
Around the Net In MAD London, Sean Hargrave - Wednesday, February 28, 2018
A survey by YouGov suggests that while the improvement in relevancy ...
- Consumers Find Personalization Creepy, Study Says
Email Marketing Daily, Ray Schultz - Thursday, February 22, 2018
A new study finds that personalization is not as popular with consume ...
- How To Personalize Your Email And Pull Stronger ROI
Around the Net in Email, Ray Schultz - Tuesday, February 13, 2018
Email produces a median ROI of 122%, an eMarketer study shows. B ...
- Monetate and AgilOne Enter Strategic Partnership
Email Marketing Daily, Ray Schultz - Tuesday, February 13, 2018
Two high-tech companies have joined together to offer enhanced personalization services: Moneta ...
- OSG Acquires Windsor Circle, Personalization Specialist
Email Marketing Daily, Ray Schultz - Tuesday, February 13, 2018
OSG has added to its acquisition list by taking over Windsor Circl ...
- Email Marketers Lag In Personalization
Around the Net in Email, Ray Schultz - Sunday, February 11, 2018
Only 27% of marketers can include a subscriber’s name or birthday ...
- High-Frequency Email Senders Favor Dynamic Content
Email Marketing Daily, Jess Nelson - Thursday, February 8, 2018
Brands that incorporate dynamic content into their email marketing campaigns send ...
- DMA Study Shows Revenue Growth, Focus On Personalization
Email Marketing Daily, Ray Schultz - Thursday, February 8, 2018
Marketers are putting increased effort into personalization and the customer experience, ...
- Aptrinsic Adds Email Engagement For SaaS Marketers
Email Marketing Daily, Ray Schultz - Wednesday, February 7, 2018
A new tool from Aptrinsic facilitates the sending of personalized emails ...
- Getting There Is Half The Fun: Email As A Destination
Email Insider, Ray Schultz - Tuesday, February 6, 2018
Movable Ink's Dee Anna McPherson says email should deliver an individual experien ...
- Pandora Partners With A Million Ads, Ad Council On Personalized Audio Ad Trial
MAD, Larissa Faw - Wednesday, January 31, 2018
Pandora is partnering with the Ad Council and programmatic shop A Milli ...
- Evergage Acquires MyBuys For Retail Personalization
Email Marketing Daily, Jess Nelson - Tuesday, January 30, 2018
Evergage announced the acquisition of MyBuys on Tuesday, a move that prope ...