MessageGears has added a new user interface and content-building features to its email marketing platform. The objective is to help enterprise marketers build email campaigns with a user-friendly interface, states MessageGears CEO Roger Barnette.
Barnette adds: “This really is a significant step for us, but it was an important one to take.”
Based on client feedback, the changes will enable users to:Build audiences from live internal data — marketers can segment without exposing that data outside of their corporate firewall, the firm says.
Create visually effective emails with a drag-and-drop content builder —This is done with content modules thatcan be personalized with customer data.
View reporting and take action on it — Marketers can make decisions as a send is going on, the firm claims.
Conduct exploratory testing — Test emails can be sent for each level of personalization, the company says.